A Summary of Spark Labs' services and client solutions including product, marketing, business model canvas, community and strategy.

1. Summary & Overview
Lauren Cooney | November 2017
CONFIDENTIAL

2. Spark Labs: Team
Expertise
About Us
We collectively have over 20 years of experience working with companies large and
small, from venture capital and start-ups to large corporate organizations. Our team
is small and hardworking, with backgrounds in marketing, product management,
developer relations, platform, ecosystems, corporate strategy and more. We've built
some amazing products and developer communities, started new open source
organizations, built billion dollar businesses, done due diligence on multiple
acquisitions and much more across BEA Systems (now Oracle), IBM, Microsoft,
Juniper Networks, Cisco Systems and Equinix.
References? Just ask. We've got 'em.
Lauren Cooney
CEO & Founder
Katie Bullard
Marketing Manager
Milo & Zoe
Mascots

3. Our Mission, Our Values
We love working with
amazing and diverse people –
those who dream, imagine
and innovate – and those
who get the job done.
We thrive in fast-paced
environments and enjoy working
with companies, both large and
small, to help them achieve great
things.
We value integrity in business
and the highest quality of
work for our clients.
We only engage with a select
handful of clients at a time to
ensure we deliver on our
values and clients’ needs.
People Business
Environment Relationships
Ideas and Innovation start with you. We’ll help.
Spark Labs is a strategic consulting firm with big ambitions for our clients. We empower companies to create,
innovate and ideate in new ways that grow their business and strategic value in the market. We help companies
capture this value by utilizing advanced business, product, and marketing models while ensuring alignment to
the mission, values and culture of the organization we are working with.

4. We apply new models to traditional business and
services to deliver amazing results for our clients.
STRATEGY:
• Business Model Canvas
• New Business Models
• Monetization Models
• New Growth & Market Opportunity
• Pricing | Licensing
MARKETING:
• Go-to-Market Strategy
• Launch Strategies
• Messaging | Voice of Customer
• Technical Marketing
• Social Media Strategy
• Developer & Technical Community ‘Marketing’
COMMUNITY:
• Developer Community
• Advocacy Plans & Outreach
• Community Building
• Open Source Advisory Services
• Developer Support Packages | Monetization Models
Our Services
PRODUCT:
• Product | Product Management Strategy
• Minimum Viable Product (MVP)
• Product/Market Fit
• Open Source Models & Licensing

5. Modern Business
Models
Expertise in
Market
Personalization;
Customization
Quality of Service;
Partner Model
Collaborative Team
Framework for
Success
Variety of Ongoing
Engagement Models
Our Advantages

6. Workshops:
1-2 Day Workshop
engagement to enable
results-driven effort;
typically jump-starts a
project engagement.
Retainer-Based:
Monthly recurring sync-
ups, meetings, sessions
and/or advisory calls with
teams.
Project Engagement:
Per project engagement;
typically ~2-6 months
dependent upon project.
Consulting Engagement Models

7. After the workshop we deliver a
comprehensive action plan to you,
complete with details of projects
that need to be accomplished,
goals, recommended metrics and
more. We engage for ~2-6 months
dependent upon project(s) we
collaborate on.
Assessment is our job. After
kickoff we go back to our offices
and work on what a viable
Workshop model would be for
you and your teams. We also
deliver any pre-work to you prior
to the Workshop itself.
The Workshop portion is typically
two days onsite (where you
choose; we come to you) and
dives into the Business Model
Canvas or other modeling that
we need to do with your team.
It’s strategic planning done the
lean way, with the output being a
plan of action.
Kickoff is a ~2 hour meeting
where we discuss your needs,
goals, objectives and more. It
consists of key business
stakeholders and select team
members. Come prepared to
answer some good (but tough)
questions.
Recommended Consulting Model
ActionWorkshopAssessmentKickoff

8. Initial discussions and some planning,
walk you and your team through
processes as applicable.
Discussions
We need a week to get ready to host the
workshop for you. This includes pre-work,
document preparation and logistics.
Workshop will take place at location of your
choice.
Homework for Us
Kickoff
Assessment
Action
Workshop
About a week after the Workshop we
deliver to you a comprehensive action
plan and output of the Workshop,
complete with ideas//recommendations
& steps forward.
Action Plan
We work together with you to deliver
on your business needs, objectives
and focus down on obtaining
amazing results.
Working Together
Process Timeline
2-4 Weeks from Discussion to Action
Here we spend a few hours learning
about you, your goals, objectives and
potential outcomes you want to see.

9. Sample Action Plan
Customized to Meet Your Needs
Steps on how to accomplish
goals & objectives, including
helpful resources & advice.
Goals & metrics;
recommendations on how
to measure success; next
steps & working together.
Tailored marketing,
revenue, product,
community or strategy
plan.
Detailed Action Plan &
output from Workshop.

10. Contact
San Rafael, CA
1.415.488.5528
team@sparklabsco.com
www.twitter.com/sparklabsco