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FINAL EVALUATION
Jennifer Webster
KEY ELEMENTS OF A STUDENT
MAGAZINE
• A student magazine must appeal to an
younger but mature audience that are
currently attending school. Therefore the
cover should display someone that would
be associated with education yet comes
across as a stylish and someone the
audience would aspire to be similar to.
• The articles and content should be
directly relevant to students, therefore
the headlines can vary from education to
free-time activities that are suitable for
students.
FRONT COVER
The front cover should include:
o A masthead with the
magazine’s name.
o A model, which appeals to
the target market.
o The Price of the magazine.
o What issue it is.
o A brief sentence summary of
what’s expected within the
magazine.
o Headlines to draw in the
target market’s curiosity.
o What’s exclusive to just that
magazine.
o A website address, so the
customers can easily refer to
the website

My Student Magazine Cover

A professional Student Magazine cover
CONTENTS PAGE
• The typical contents page has
at least one photo that is
relevant to the content of the
magazine.
• The contents pages follows the
colour scheme set by the
cover.
• They show every article that’s
in the magazine for the reader
to jump to the page of interest.
Sentence long
magazine
summary

MY MAGAZINE
Issue
number

Website
address
Exclusive
information,
unique to this
magazine

Headlines are
in the colour
scheme

Price

Masthead

Colour
Scheme:
Red
Models
representing the
target market in a
positive fashion

Incorporated conventions in
my magazine cover.
Magazine
name, in the
same fashion
as the cover

Page title

Model
relevant to
magazine

Advertorial in that
it shows a
successful student
with these books.

Website
link

Headers to
separate the
contents
articles

Page
numbers

Article titles

MY MAGAZINE
Incorporated
conventions in my
magazine contents
page.
WHAT I’VE DONE DIFFERENTLY
• I made the cover less cluttered with headlines, therefore
the few that are on there all actually get read.
• I used two models on the front cover instead of one. Both
of which are of different ethnicities, which broadens it’s
appeal In the target market.
• I’ve gone for a red scheme rather than gold or green, as
I think red is more representative of school and
education.
• I made the column on the contents page with all the
page references wider so that it takes up half the page, I
also made it more interesting by giving it a gradient
colour.
• On the contents page, the model is positioned
compositionally so that she ‘leans’ against the column,
interacting with the page and giving it a consistent flow.
She also ‘borders’ the column and gives it a nice
balance of positive and negative space.
• I’ve also included the magazine’s website on the
contents page again as well as the magazine cover, to
give it a better continuity.
REPRESENTATION
As the magazine is aimed at teenagers around
my age, I chose to use models that are in the
same age group, because it’s a student
magazine the models are wearing smart uniform.
They are stereotypical of students, yet show them
to be nice, friendly and happy looking.
The representation of the students is in a positive
light, therefore appealing to the target
audience.
I’ve used ordinary language, not too formal but
not too casual, to keep people interested. The
magazine is pretty image heavy, and writing is
kept to a minimum to stop the pages from
getting too cluttered.
As a student magazine, the content is limited
to people in education. Therefore places it
would be likely to sold are places such as
schools and shops selling other school
products.
As the content isn’t limited to just one school, it
broadens the places and the audience in
which it can be sold.
Currently our school does already publish a
school magazine but is aimed at all learning
age groups. There is also a magazine aimed at
the parents of students. My magazine differs in
that it is aimed at a more mature student
audience, namely sixth form.
There are currently many magazines on the
market about university and general
education, however the number of magazines
aimed at Sixth form are rare, therefore there is
a gap in the market in which my magazine
can take.

DISTRIBUTION
TARGET AUDIENCE
My magazine is aimed at students from around the age of 16-18 and for both
genders. However female models were easier to work with for a magazine.
ATTRACTING THE AUDIENCE
• 70% of people buy magazines on the spur of the
moment, therefore the magazine must be visually
attractive to invite someone to purchase it. For that
reason I made the image on the cover the main part.
• The magazine ‘talks’ to the audience because the
models I used are every day people like the people
that buy the magazine, they are wearing smart uniform
and look successful, therefor implementing that the
purchase of the magazine can lead you to become
like them.
• There are also exclusive articles which cannot be
found in any other magazine, therefore increasing the
likely hood of choosing this magazine over others.
• There is also a chance to win £1000, meaning people
may buy it, in chance that the magazine will pay for
itself and more.
TECHNOLOGIES USED
During this project I used:

• Photoshop
• Camera

I’ve used Photoshop before, therefore it was fairly easy to use,
however I learnt new techniques and easier methods of photo
manipulation.
I haven’t done much photography before therefore it was a new
experience learning what makes a good compositional image and
what lighting is best.

• Blogger

I’ve never used blogger before but I found that it was very userfriendly and found no troubles in using it.

• PowerPoint

I have a lot of experience with PowerPoint, therefore I found it very
easy to use.

• Publisher
• Slideshare
• Survey Monkey

I’m less familiar with publisher but found that it works in very similar
way to other Microsoft products and therefore was much easier to
learn.
I used Survey Monkey to conduct my questionnaire, it was fairly
simple but I still aren’t very confident in the full functions it is capable
of.
I used slideshare to post this PowerPoint on my blog, I found it pretty
straightforward and no skill was required.

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Final Evaluation

  • 2. KEY ELEMENTS OF A STUDENT MAGAZINE • A student magazine must appeal to an younger but mature audience that are currently attending school. Therefore the cover should display someone that would be associated with education yet comes across as a stylish and someone the audience would aspire to be similar to. • The articles and content should be directly relevant to students, therefore the headlines can vary from education to free-time activities that are suitable for students.
  • 3. FRONT COVER The front cover should include: o A masthead with the magazine’s name. o A model, which appeals to the target market. o The Price of the magazine. o What issue it is. o A brief sentence summary of what’s expected within the magazine. o Headlines to draw in the target market’s curiosity. o What’s exclusive to just that magazine. o A website address, so the customers can easily refer to the website My Student Magazine Cover A professional Student Magazine cover
  • 4. CONTENTS PAGE • The typical contents page has at least one photo that is relevant to the content of the magazine. • The contents pages follows the colour scheme set by the cover. • They show every article that’s in the magazine for the reader to jump to the page of interest.
  • 5. Sentence long magazine summary MY MAGAZINE Issue number Website address Exclusive information, unique to this magazine Headlines are in the colour scheme Price Masthead Colour Scheme: Red Models representing the target market in a positive fashion Incorporated conventions in my magazine cover.
  • 6. Magazine name, in the same fashion as the cover Page title Model relevant to magazine Advertorial in that it shows a successful student with these books. Website link Headers to separate the contents articles Page numbers Article titles MY MAGAZINE Incorporated conventions in my magazine contents page.
  • 7. WHAT I’VE DONE DIFFERENTLY • I made the cover less cluttered with headlines, therefore the few that are on there all actually get read. • I used two models on the front cover instead of one. Both of which are of different ethnicities, which broadens it’s appeal In the target market. • I’ve gone for a red scheme rather than gold or green, as I think red is more representative of school and education. • I made the column on the contents page with all the page references wider so that it takes up half the page, I also made it more interesting by giving it a gradient colour. • On the contents page, the model is positioned compositionally so that she ‘leans’ against the column, interacting with the page and giving it a consistent flow. She also ‘borders’ the column and gives it a nice balance of positive and negative space. • I’ve also included the magazine’s website on the contents page again as well as the magazine cover, to give it a better continuity.
  • 8. REPRESENTATION As the magazine is aimed at teenagers around my age, I chose to use models that are in the same age group, because it’s a student magazine the models are wearing smart uniform. They are stereotypical of students, yet show them to be nice, friendly and happy looking. The representation of the students is in a positive light, therefore appealing to the target audience. I’ve used ordinary language, not too formal but not too casual, to keep people interested. The magazine is pretty image heavy, and writing is kept to a minimum to stop the pages from getting too cluttered.
  • 9. As a student magazine, the content is limited to people in education. Therefore places it would be likely to sold are places such as schools and shops selling other school products. As the content isn’t limited to just one school, it broadens the places and the audience in which it can be sold. Currently our school does already publish a school magazine but is aimed at all learning age groups. There is also a magazine aimed at the parents of students. My magazine differs in that it is aimed at a more mature student audience, namely sixth form. There are currently many magazines on the market about university and general education, however the number of magazines aimed at Sixth form are rare, therefore there is a gap in the market in which my magazine can take. DISTRIBUTION
  • 10. TARGET AUDIENCE My magazine is aimed at students from around the age of 16-18 and for both genders. However female models were easier to work with for a magazine.
  • 11. ATTRACTING THE AUDIENCE • 70% of people buy magazines on the spur of the moment, therefore the magazine must be visually attractive to invite someone to purchase it. For that reason I made the image on the cover the main part. • The magazine ‘talks’ to the audience because the models I used are every day people like the people that buy the magazine, they are wearing smart uniform and look successful, therefor implementing that the purchase of the magazine can lead you to become like them. • There are also exclusive articles which cannot be found in any other magazine, therefore increasing the likely hood of choosing this magazine over others. • There is also a chance to win £1000, meaning people may buy it, in chance that the magazine will pay for itself and more.
  • 12. TECHNOLOGIES USED During this project I used: • Photoshop • Camera I’ve used Photoshop before, therefore it was fairly easy to use, however I learnt new techniques and easier methods of photo manipulation. I haven’t done much photography before therefore it was a new experience learning what makes a good compositional image and what lighting is best. • Blogger I’ve never used blogger before but I found that it was very userfriendly and found no troubles in using it. • PowerPoint I have a lot of experience with PowerPoint, therefore I found it very easy to use. • Publisher • Slideshare • Survey Monkey I’m less familiar with publisher but found that it works in very similar way to other Microsoft products and therefore was much easier to learn. I used Survey Monkey to conduct my questionnaire, it was fairly simple but I still aren’t very confident in the full functions it is capable of. I used slideshare to post this PowerPoint on my blog, I found it pretty straightforward and no skill was required.