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On the box pitch
- 1. On The Box MAGAZINE PITCH CHRIS LAMBERT
- 2. The Brief I have been commissioned by the Northern Echo to produce a new magazine. My product is from the genre of TV/Film and aimed at the 16 -25 age range. I really looked at my audience when deciding on the style of my magazine, I tried to keep it in the genre but give it a lively twist.
- 3. The Market I feel like I have met the brief I have made a magazine that I think will do really well and fits into a gap in the current market . I have been unable to find a magazine that talks about, TV programs, movies and YouTubers, in detail. This is the gap I'm to fill.
- 4. Primary audience Age: 16 - 20 Socioeconomics: B C1 Tribe: Urban, Get Paid Crew, Blingers. Gender: Males 60 %, Females 40 %. Educational Status: College
- 5. Genre Research From looking at the genre I find that the colours and the style really match what the page is looking at. The language and models used are mostly famous or in the public eye. The images I have used are examples of my own photography.
- 6. Text These are the texts that I am planning on using, the first one is the front cover title, and the other is for my headers.
- 7. Imagery I’m going to make my imagery very interesting and eye catching. I’m also going to make a lot of the imagery myself from my own original images.
- 8. Text To Image Ratio The text to image ratio will be high, in favour of images. This is because images are more eye- catching and will draw the audience into buying the magazine.
- 9. Language I'm going to make the language very young and hip. Using a lot of colloquial language to try and relate with my audience. All the sentences will be short. This will keep the readers engaged and will make all the paragraphs simple to read.
- 10. Narrative voice The narrative voice will be changing all the way through the magazine from 1st , 2nd to 3rd. The reason I'm using al the narrative voices is because I'm planning to have interviews which normally consist of a conversation
- 11. Mock Ups Double page spread 1 – I tried to keep this one clear and colourful. Double page spread 2- This one was more manly and dark.
- 12. Good Things About My Mock Ups There were some really positive comments that came from my focus group, here are some of the things that they liked;
- 13. Creative Criticisms For My Mock Ups After my focus group I had a lot of things that needed to be changed, here are some of the comments;
- 14. Flat plans Here are my flat plans.
- 15. Double page spreads Each double page spread will have different content but we are going to try to keep the amount of columns the same. There will be 4 columns on each page to keep the pages well organised and full.
- 16. Comparison with other magazines of this genre As you can see this image is very bright and colourful. The text to image ratio is quite low. It is aimed at a huge variation in age range The imagery is very well done, and it is very eye catching.
- 17. Our Magazine This is very similar to our magazine, because;
- 18. Profit. My expenditure is £11,983.46 From my advertising I will gain £6,208.50 From sales I will gain £7,500 Making the total income £13,708.50 This makes my overall income £1,725.04. I had to sell my product to make it commercially viable.
- 19. Expenditure Graphs £4,325 Expenditures £2,983.64 £960 £700 £450 £550 £400 £368.50 £279.62 £264 £292.00 £103.34 £154.54 152.82
- 20. Profit Graph Income £7,500 £6,209 £1,350 £950 £550 £625 £500 £875 £475 £600 £283.50
- 21. Most Expenditures I spent most of my money on printing and a very good journalist, both of these together cost me over £6,000.
- 22. Thank You For Listening! If there are any questions, feel free you ask them!