1. Simple
Possible
„clean‟ sexual
MAGAZINE innuendo

2. The brief given to me by the
Northern Echo was to produce a
newspaper or magazine of my
choice that has to be self funded
by advertising and aimed at a
target audience of 16-25.
My aim: to create a magazine that is in a
completely new genre and appeals to the
target audience.
WELCOME TO RIDE

3. The internet Most read
is very lads mags
popular
Alternative shops
were popular
Alcoholic £15 a
drinks were month
popular spent on
clothes
Women
Xbox is the
were the
most popular
favourite
console
feature in a
lads mag

4. Stylistics have
to be right,
image : text The magazine has
75:25 to be quite
Informal and
simplistic so that it
taboo
doesn‟t take a lot
language Males 17-24 of effort to read
Equestrian
A,B,C1 It can be
genre = high Rahs aimed at a
end slightly lower
audience
Students Tasteful audience
Class and nakedness because of the
sophistication stylistics
Read in spare
time, not a lot of it
so need to be
able to just scan
the stories

5. My magazine is predominantly a lads
mag with a different theme linked to the
„ride‟ theme each month
This month the theme is horse riding
and so that is the comical link that is
Other links that could be made and being made
featured in other issues are
• Motorcycle riding
• Trial biking
• Skateboarding Through thorough audience
• Roller-coasters research I found that if I was to
• Bike riding aim this magazine at equestrian
• Etc. males, there wouldn‟t be a big
enough audience and the
product wouldn‟t be successful
because of the genre that it is
linked with

7. This month I am focusing on
the equestrian genre, the 2
genres are both in need of
something new and local.
The magazines that are on
the market are all similar in
terms of style and content
and so by producing a new
genre of magazine that
combines the 2, it is filling
the gaps.

8. 4th top/1st top
lads mag
selling
Stories are magazine for
mainly Busy layout men at 577
images with per week
a little text,
the
language A lot of sell lines
used is
informal
One main
image on the
Lots of page each
pictures week
Similar layout
Pictures of
Lots of sell features that help
lines to sell the stories
One main
image on
the page Maintaining
the busy
4 layout to
colours catch the
readers eye

9. 1.
Audience feedback:
“I would definitely read this”
“I like the
“I love the
boxes with
busy layout
different
of no.2, it
pictures and
looks a lot
text in”
more
professional” 2.
“take number 2
forward with
“I like the number 1‟s article”
way the
Godiva
facts are
away from “the article in no.1 is
the article” a lot more suited to
young males”

10. “I like how different this
magazine is, I‟ve never
seen anything quite like
it”
“We can take
posters and leaflets
into our shop”

11. Photographers
Models
Profit Journalist
£1,622.72
Make-up artist
Expenditure
£3308.75 Studio space hire(inc.
lights and backrop)
Arena
Graphic designer
Printing
Income £3,118.53 Sub editor
£8,050
Layout artist
Front cover designer
Photoshop
InDesign

12. Outside a college or university
for the first time.
Good for
advertising Lots of male
students
Distribution
The word will
Thick enough to spread
withstand wear
and tear, not too
thin and flimsy Inside paper:
150gsm, coated, gloss
paper
Thicker than the
Front and back cover: inside pages, thick
250gsm, coated, gloss enough to protect
paper the magazine

13. Sky line to
advertise
another feature
Yellow connotes
freshness and
almost purity
One main
image down
the side as in
Nuts
Red connotes
sexiness and lust
Black acts as a
base colour for
the others to go
against
Lots of sell lines to
attract the
readers eye

14. Same layout as
Nuts
Colours the same as the front page A lot of pictures to keep it
to keep a strict colour scheme good to look at

15. Article about the story of Lady
Godiva and a local person re Red, yellow, white and black
enacting her
Similar to the mock ups but with A lot of break out boxes so that
a different language style and there is enough text on the page
the Godiva facts added in but not all pushed together

16. An article about bondage but 2 A model that is
keeping it classy and not „trashy‟ articles, showing fully covered up
like the articles that you normally slight links to
see horse riding

17. LOCAL
COMBINING 2
LADS MAG
GENRES
WHAT? ALTERNATIVE
EQUESTRIAN
IN NEED OF
SOMETHING FOR SOMETHING
17-24 YEAR OLDS NEW
WHY?
FILLING A GAP IN NEEDS LOCAL
THE MARKET FEATURES

18. 16-25-
17-24
NEWSPAPER OR
MAGAZINE
USP SELF-FUNDED
LOCAL MAGAZINE THAT COMBINES
BY
TWO GENRES OF ALREADY
ESTABLISHED AND WELL KNOWN
ADVERTISING
MAGAZINES TO CREATE A NEW AND
DIFFERENT GENRE EACH MONTH
Too much competition on the NEW GENRE
market to produce a new magazine
that would sell efficiently

19. Please feel free to ask any questions