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Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

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David Ehrenberg
David Ehrenberg

The document outlines essential elements for an effective startup investment pitch deck, including slides to describe the problem being solved, the proposed solution, market size, product architecture, competition, revenue projections, advisors, and exit strategy. It also provides tips for delivering the pitch, such as maintaining eye contact, controlling emotion, and reiterating the team, market fit, and size. The webinar hosts include the founder of a financial services firm for startups and a partner at a law firm specializing in technology companies.

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Introduction Essential Investment Pitch Deck Insights for Start Ups Marc Phillips Palo Alto, CA http://www.arafuraventures.com
Your Webinar Co-Hosts • David Ehrenberg, Founder and CEO of EGFS • Outsourced financial services firm providing early-stage companies with integrated financial solution • Three platforms of services and support: transactional accounting, CFO, compliance • • • • Greg Heibel, Partner in the Emerging Companies Group of Orrick Leading global law firm with particular focus on serving companies in the technology, energy and financial sectors Culture of innovation and collaboration Distinctive combination of local insight and global reach across 25 offices. http://www.arafuraventures.com
Introduction • Serial Entrepreneur. 5 exits, 2 failed. • Lived in Silicon Valley 12 years • Run a micro $10 million fund • Opportunistic investment philosophy • Check size = $250K on seed + reload in Series A • Priced rounds preferred, no uncapped notes. • Strong team, product built with some traction. • "Inside the Valley: How deals get done" http://www.arafuraventures.com
Recent Investments Commercial property energy analytics and bill forecasting software platform. Baggage tag and tracking software platform. Productizing the process of outsourced services. All-in-one cloud contact center and telephony solution. Next generation online brand management and IP protection software platform. http://www.arafuraventures.com
Investment Pitch Deck Essentials • Slide 1: Logo/Mission/Positioning Line. Founders. • Slide 2: The Problem We Solve • Slide 3: The Solution • Slide 4: The Market Size • Slide 5: The Product/Technology Architecture • Slide 6: IP/Defensibility/Scalability Chart • Slide 7: Go To Market/Distribution • Slide 8: Competitor Matrix • Slide 9: Revenue Projections • Slide 10: The Advisors • Slide 11: Use of Funds • Slide 12: Exit Strategy http://www.arafuraventures.com
Slide 1: Logo/Mission/Positioning Line http://www.arafuraventures.com
Slide 2: The Problem We Solve http://www.arafuraventures.com
Slide 2: The Problem We Solve http://www.arafuraventures.com
Slide 3: The Solution http://www.arafuraventures.com
Slide 3: The Solution http://www.arafuraventures.com
Slide 4: The Market Size http://www.arafuraventures.com
Slide 4: The Market Size http://www.arafuraventures.com
Slide 5: Product/Technology Architecture http://www.arafuraventures.com
Slide 5: Product/Technology Architecture http://www.arafuraventures.com
Slide 6: IP/Defensibility/Scalability Chart http://www.arafuraventures.com
Slide 6: IP/Defensibility/Scalability Chart http://www.arafuraventures.com
Pitch Tips • Select investors that can re-up on their investment • Short sentences, non technical speak • Investors watch body language • Don’t hesitate, maintain eye contact • Defer to co-founder/CTO • Keep consistent momentum/pace in presentation • Control emotion, be prepared for conflict • Connect with analogies and anecdotes • Reiterate Team, Market Size and Product Fit http://www.arafuraventures.com
Slide 7: Go To Market /Distribution http://www.arafuraventures.com
Slide 8: Competitor Matrix http://www.arafuraventures.com
Slide 8: Competitor Matrix http://www.arafuraventures.com
Slide 8: Competitor Matrix http://www.arafuraventures.com
Slide 9: Revenue Projections http://www.arafuraventures.com
Slide 9: Revenue Projections http://www.arafuraventures.com
Slide 9: Revenue Projections http://www.arafuraventures.com
Slide 10: The Advisors http://www.arafuraventures.com
Slide 11: Use of Funds http://www.arafuraventures.com
Slide 12: Exit Strategy http://www.arafuraventures.com
Thank you and Contact Marc Phillips Arafura Ventures 415.606.0900 marc@arafuraventures.com David Ehrenberg Early Growth Financial Services 415.234.3437 dehrenberg@earlygrowthfinancialservices.com Greg Heibel Orrick 650.614.7394 gheibel@orrick.com http://www.arafuraventures.com

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Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

  • 1. Introduction Essential Investment Pitch Deck Insights for Start Ups Marc Phillips Palo Alto, CA http://www.arafuraventures.com
  • 2. Your Webinar Co-Hosts • David Ehrenberg, Founder and CEO of EGFS • Outsourced financial services firm providing early-stage companies with integrated financial solution • Three platforms of services and support: transactional accounting, CFO, compliance • • • • Greg Heibel, Partner in the Emerging Companies Group of Orrick Leading global law firm with particular focus on serving companies in the technology, energy and financial sectors Culture of innovation and collaboration Distinctive combination of local insight and global reach across 25 offices. http://www.arafuraventures.com
  • 3. Introduction • Serial Entrepreneur. 5 exits, 2 failed. • Lived in Silicon Valley 12 years • Run a micro $10 million fund • Opportunistic investment philosophy • Check size = $250K on seed + reload in Series A • Priced rounds preferred, no uncapped notes. • Strong team, product built with some traction. • "Inside the Valley: How deals get done" http://www.arafuraventures.com
  • 4. Recent Investments Commercial property energy analytics and bill forecasting software platform. Baggage tag and tracking software platform. Productizing the process of outsourced services. All-in-one cloud contact center and telephony solution. Next generation online brand management and IP protection software platform. http://www.arafuraventures.com
  • 5. Investment Pitch Deck Essentials • Slide 1: Logo/Mission/Positioning Line. Founders. • Slide 2: The Problem We Solve • Slide 3: The Solution • Slide 4: The Market Size • Slide 5: The Product/Technology Architecture • Slide 6: IP/Defensibility/Scalability Chart • Slide 7: Go To Market/Distribution • Slide 8: Competitor Matrix • Slide 9: Revenue Projections • Slide 10: The Advisors • Slide 11: Use of Funds • Slide 12: Exit Strategy http://www.arafuraventures.com
  • 6. Slide 1: Logo/Mission/Positioning Line http://www.arafuraventures.com
  • 7. Slide 2: The Problem We Solve http://www.arafuraventures.com
  • 8. Slide 2: The Problem We Solve http://www.arafuraventures.com
  • 9. Slide 3: The Solution http://www.arafuraventures.com
  • 10. Slide 3: The Solution http://www.arafuraventures.com
  • 11. Slide 4: The Market Size http://www.arafuraventures.com
  • 12. Slide 4: The Market Size http://www.arafuraventures.com
  • 13. Slide 5: Product/Technology Architecture http://www.arafuraventures.com
  • 14. Slide 5: Product/Technology Architecture http://www.arafuraventures.com
  • 15. Slide 6: IP/Defensibility/Scalability Chart http://www.arafuraventures.com
  • 16. Slide 6: IP/Defensibility/Scalability Chart http://www.arafuraventures.com
  • 17. Pitch Tips • Select investors that can re-up on their investment • Short sentences, non technical speak • Investors watch body language • Don’t hesitate, maintain eye contact • Defer to co-founder/CTO • Keep consistent momentum/pace in presentation • Control emotion, be prepared for conflict • Connect with analogies and anecdotes • Reiterate Team, Market Size and Product Fit http://www.arafuraventures.com
  • 18. Slide 7: Go To Market /Distribution http://www.arafuraventures.com
  • 19. Slide 8: Competitor Matrix http://www.arafuraventures.com
  • 20. Slide 8: Competitor Matrix http://www.arafuraventures.com
  • 21. Slide 8: Competitor Matrix http://www.arafuraventures.com
  • 22. Slide 9: Revenue Projections http://www.arafuraventures.com
  • 23. Slide 9: Revenue Projections http://www.arafuraventures.com
  • 24. Slide 9: Revenue Projections http://www.arafuraventures.com
  • 25. Slide 10: The Advisors http://www.arafuraventures.com
  • 26. Slide 11: Use of Funds http://www.arafuraventures.com
  • 27. Slide 12: Exit Strategy http://www.arafuraventures.com
  • 28. Thank you and Contact Marc Phillips Arafura Ventures 415.606.0900 marc@arafuraventures.com David Ehrenberg Early Growth Financial Services 415.234.3437 dehrenberg@earlygrowthfinancialservices.com Greg Heibel Orrick 650.614.7394 gheibel@orrick.com http://www.arafuraventures.com