John Spindler, CEO of Capital Enterprise and founder of Capital List, outlines in his presentation the stages of financing your tech or game startup in London.
Show Me The Money London 2014 - Presentation by John Spindler Ceo of Capital ...TechMeetups
This document provides information for entrepreneurs seeking to raise seed investment in London. It discusses the importance of scaling startups to achieve success and the need for investment to enable scale. It outlines characteristics of scale-focused startups and the lean startup process. It also discusses proving business model fit through customer development and metrics. Sources of funding at different stages are listed, including the importance of tax breaks like SEIS. Finally, it provides tips for successful angel investing. The overall message is that investment can help startups scale fast to solve big problems, but entrepreneurs must demonstrate product-market fit and a business model with potential for growth.
This lecture covers various business structures, including the difference between for-profit, non-profit, and alternative paths to entrepreneurship. Discover the right questions entrepreneurs must ask before committing to building a business. What are the requirements and resources you need to have in place to get started? What are the types of financing―and how do they work and why do they matter to different kinds of entrepreneurs?
The summary provides an overview of NYU ITP's 4th Annual Pitchfest event which gives ITP student teams the opportunity to pitch their startup ideas to investors. The event includes preparatory workshops on May 28th, June 4th and 11th to help teams refine their pitches and business models. On June 18th, 8 to 10 pre-selected teams will present their pitches at the Pitchfest event to receive feedback from mentors and coaches. Lightning round pitches were given by various student teams in attendance to get initial feedback. Teams were then given homework to further develop their pitches in areas like problem statement, market size, and business model for the next workshop.
The document outlines an investment readiness workshop for startups in Nigeria. The workshop agenda includes introductions, an overview of the POEM framework for understanding startups, modules on investment readiness, business plans, pitching to investors, and due diligence. [The POEM framework examines a startup's vision, proposition, organization, economics, and milestones.] The document then provides details on various aspects of investment readiness including components of business plans, executive summaries, visions and missions, propositions, organizational structures, economics, milestones, and references. It also covers pitching to investors, the post-pitch process, and due diligence investigations.
The document provides information for startups on fundraising from venture capital investors in Poland. It discusses the stages of startup development and when it is best to seek investment. Sources of capital at different stages are outlined, including typical investment amounts and share percentages. An overview is given of how venture capital funds operate, how they evaluate projects, and the investment process. Advice is provided on preparing investment materials like a teaser, presentation, and financial plan. Golden rules are outlined for finding investors and having successful investment meetings and negotiations.
Show's how you can use the POEM framework to pitch your startup to investors. Clearly outlines what the investor is looking to hear from your pitch and then gives recommendations on how to answer during your presentation.
An update on the POEM framework plus some extras which I used for a discussion at Covenant University for a GoGetters Entrepreneurial Workshop in February 2014
This presentation takes a look at the key considerations for valuing a startup especially within the context of the Lagos Angel Network. It covers Physical Assets, Intellectual Property, the People, Customers & Contracts, Discounted Cash Flow (DCF), Earnings Multiple, Asset Replacement Cost, Market Size & Growth, Competitors & Barriers and Comparable Recipients.
Show Me The Money London 2014 - Presentation by John Spindler Ceo of Capital ...TechMeetups
This document provides information for entrepreneurs seeking to raise seed investment in London. It discusses the importance of scaling startups to achieve success and the need for investment to enable scale. It outlines characteristics of scale-focused startups and the lean startup process. It also discusses proving business model fit through customer development and metrics. Sources of funding at different stages are listed, including the importance of tax breaks like SEIS. Finally, it provides tips for successful angel investing. The overall message is that investment can help startups scale fast to solve big problems, but entrepreneurs must demonstrate product-market fit and a business model with potential for growth.
This lecture covers various business structures, including the difference between for-profit, non-profit, and alternative paths to entrepreneurship. Discover the right questions entrepreneurs must ask before committing to building a business. What are the requirements and resources you need to have in place to get started? What are the types of financing―and how do they work and why do they matter to different kinds of entrepreneurs?
The summary provides an overview of NYU ITP's 4th Annual Pitchfest event which gives ITP student teams the opportunity to pitch their startup ideas to investors. The event includes preparatory workshops on May 28th, June 4th and 11th to help teams refine their pitches and business models. On June 18th, 8 to 10 pre-selected teams will present their pitches at the Pitchfest event to receive feedback from mentors and coaches. Lightning round pitches were given by various student teams in attendance to get initial feedback. Teams were then given homework to further develop their pitches in areas like problem statement, market size, and business model for the next workshop.
The document outlines an investment readiness workshop for startups in Nigeria. The workshop agenda includes introductions, an overview of the POEM framework for understanding startups, modules on investment readiness, business plans, pitching to investors, and due diligence. [The POEM framework examines a startup's vision, proposition, organization, economics, and milestones.] The document then provides details on various aspects of investment readiness including components of business plans, executive summaries, visions and missions, propositions, organizational structures, economics, milestones, and references. It also covers pitching to investors, the post-pitch process, and due diligence investigations.
The document provides information for startups on fundraising from venture capital investors in Poland. It discusses the stages of startup development and when it is best to seek investment. Sources of capital at different stages are outlined, including typical investment amounts and share percentages. An overview is given of how venture capital funds operate, how they evaluate projects, and the investment process. Advice is provided on preparing investment materials like a teaser, presentation, and financial plan. Golden rules are outlined for finding investors and having successful investment meetings and negotiations.
Show's how you can use the POEM framework to pitch your startup to investors. Clearly outlines what the investor is looking to hear from your pitch and then gives recommendations on how to answer during your presentation.
An update on the POEM framework plus some extras which I used for a discussion at Covenant University for a GoGetters Entrepreneurial Workshop in February 2014
This presentation takes a look at the key considerations for valuing a startup especially within the context of the Lagos Angel Network. It covers Physical Assets, Intellectual Property, the People, Customers & Contracts, Discounted Cash Flow (DCF), Earnings Multiple, Asset Replacement Cost, Market Size & Growth, Competitors & Barriers and Comparable Recipients.
John Spindler's Presentation from MoMoLo, 17th February 2014JoMoMoLo
AI and robotics
•
•
Index Ventures: Early and mid-stage
LocalGlobe: Seed and Series A
•
•
Atomico: Early and mid-stage
Point Nine Capital: Seed and Series A
•
•
Notion Capital: Seed and Series A
Seedcamp: Seed and pre-seed
•
•
Octopus Ventures: Seed and Series A
Passion Capital: Seed and Series A
•
•
Mosaic Ventures: Seed and Series A
Firstminute Capital: Seed and Series A
•
•
Advent Venture Partners
Presentation to MoMo London - February 2014John Spindler
How the London Accelerator & Seed Investment Scene is looking in 2014
( Get to the end and you will find lots of links to who is investing in W 2014? )
Incubating, accelerating and financing london’s mobileJohn Spindler
This document provides an overview of resources available to support mobile startups in London, including funding sources, incubators, accelerators, coworking spaces, and angel investors. It discusses the different stages of startup development from forming ideas to prototyping, testing, and scaling. Key points include the types of funding available at each stage, from bootstrapping to crowdfunding to seed investments. Metrics for proving business models and milestones for attracting investment are also covered.
TIGA Guide to Investment For London Game Start-upsJohn Spindler
The document discusses strategies for accelerating and financing game sector startups in London, including developing a minimum viable product, obtaining funding from various sources like accelerators, grants, and crowdfunding, and preparing an investable startup by building a smart team, disruptive product, and scalable business model. It provides advice on moving a startup from the idea stage through funding rounds to potential exit.
Incubating, accelerating and financing london’s tech scene ( public version)John Spindler
This document discusses scale focused startups and the process they need to go through. It explains that scale focused startups aim to be worth over £10 million in 3-5 years and solve big problems in disruptive ways. They need to progress through stages like developing an MVP and proving concept and market fit using the lean startup methodology. It also provides information on sources of startup help like incubators, accelerators, and funding options for London tech entrepreneurs at different stages.
Angel hack tech start-ups from idea to investmentCarly Lloyd
The document discusses resources for supporting tech startups in London, including funding sources, accelerators, coworking spaces, and mentorship opportunities. It provides an overview of different types of funding for early-stage companies, such as grants, crowdfunding, angel investors, and venture capital. It also outlines what accelerators can offer startups, including funding, mentorship, networking opportunities, and help validating business models and market fit. Key milestones for startups to prove their business are also highlighted.
K3 - John Spindler (CEO of Capital Enterprise)pranavtulsian
The document provides information about early stage funding options for startups. It discusses bootstrap funding, grants, loans, crowdfunding platforms, seed funding, business angels, accelerators, venture capital funds, and specialist funds. Key milestones for proving a business model are also outlined, such as achieving product/market fit, first customers, and fundraising. Funding amounts range from less than £10k needed to start, to £100k-500k from business angels and early stage VCs.
Startup funding options for Student EntrepreneursJohn Spindler
The document provides an overview of early stage funding options for startups. It discusses bootstrap funding, grants, loans, crowdfunding platforms, accelerators, seed funding, business angels, early stage VC funds, and specialist funds. Key milestones for proving a business model are also presented, such as achieving product/market fit, first customers, and fundraising. Funding amounts range from less than £10k needed to start, to £100k-500k from business angels and early stage VC funds.
This document discusses the differences between how startups and large companies operate and innovate. It notes that startups search for an unknown business model through experimentation and pivoting, while large companies execute known business models. It also outlines different types of innovation that large companies can pursue, including disruptive, continuous, and process innovation. Challenges for large companies include balancing metrics and structures that focus on execution versus those needed for innovation. The document advocates for adopting startup-like approaches such as experimentation, prototyping, and iterating quickly within large organizations.
This document provides tips for pitching a startup to investors. It discusses the importance of traction, introductions, crafting a high-concept pitch and elevator pitch. An effective elevator pitch should describe the product, problem it solves, traction or social proof, team experience and a call to action. A presentation deck further expands on the company summary, team, problem/solution, technology, marketing, sales, competition and future milestones. Obtaining a term sheet formalizes the investment and leads to stock and legal agreements finalizing the funding. The goal is to tell a compelling story that intrigues investors and turns them into supporters of the startup's vision.
Startup camp chalmers innovation 19 september 2014sahlinas
This document discusses business models and customer development for startups versus established companies. It begins by defining companies as organizations that sell products or services for profit, organized around business models. Startups are defined as temporary organizations designed to search for a repeatable and scalable business model. The document then discusses how companies execute business plans while startups search for their business model through customer development. It advocates that startups focus on searching for the right business model rather than executing a predetermined plan.
Slides of the lecture "Web-based business models" taught by Eduardo Larrain at HEC, a French business school (Strategic Management Master) and for web professionals during workshops
1 - Let’s all talk the same language!
- What’s the web?
- What’s a business model?
- What’s a startup?
2 - What are the key elements of a business model?
- Value proposition and revenue streams
- How’s the music, video games and book publishing industries going?
- Customer channels, customer relationships, key partners, activities, resources, cost structure
3 - What are the business models of Internet heavyweights publicly traded?
- Google (139), Facebook (148), Twitter (161), Linkedin (167), Groupon (172)
4 - What are the business models of the most valuable web-based companies privately owned?
- What is Crowdfunding? Kickstarter (182), Wiseed (187) and Prosper (189)
- What is the Internet of Things? Breathometer (194), Sen.se (196), Nest (199) and Akimo (201)
- What is the sharing economy? Uber (208), Blablacar (211) and Airbnb (214)
- LaRuchequiditoui (218), ZocDoc (220), SnapChat (222)
Conclusion and farewell
Takomo business model design - 24.9.2012butterfly_vc
Presentation I gave at Takomo 25.9.2012 about business model design from investors perspective. First a few slides about Butterfly Ventures, then couple that related to VCs business model to models they're expecting, then a few key points we look at and finally a case example of use of business model canvas and a few tips.
The Complete Transformation from Offline to Online Magento Implementation of a B2B Platform – a Case Study. This case study shows how we managed to reach 100.000.000 EUR of online revenue, within only 3 quarters last year.
Rick Rasmussen is a Silicon Valley native with entrepreneurial, executive, government and academic experience focusing on startups and growth stage companies. He works extensively with governments and economic development agencies looking to connect with Silicon Valley. He is an active member of the Sand Hill Angels investment group.
He served as the VP of Business Development for nestGSV, a large-scale accelerator in Silicon Valley where he focused on International Business Development and Acceleration Programs. Prior, Mr. Rasmussen served as the Trade Commissioner for the Canadian Department of Foreign Affairs and International Trade with responsibility for linking Canadian IT companies to the Valley. Prior, he served as an Entrepreneur-in-Residence at Institutional Venture Partners, Interim CEO for @Road, President and CEO for BuzMe.com. He currently advises a half-dozen companies in mobile and international social media and serves as a Director of CritterPix, an animated feature film startup in Marin County, CA.
His professional experience includes C-Cube Microsystems (LSI) where he was Vice President of Marketing and General Manager and helped drive the digital video revolution in consumer, computer and communications markets. He was a senior member of the team that took the company from startup through IPO and Fortune 500 status. Prior he spent nine years at LSI Logic where he spearheaded new development of RISC microprocessors, Digital Signal Processors and standard cell product lines culminating as the General Manager of the MIPS Microprocessor Division.
Mr. Rasmussen earned a Electrical Engineering and Computer Science degree with highest honors from the University of California at Berkeley and an dual MBA degree from UC Berkeley’s Haas School of Business and Columbia’s Graduate School of Business in New York City with honors. He currently lectures on Entrepreneurship at both UC Berkeley and Stanford University.
Have you ever wondered what it is you need to do to increase the valuation of your company to get the best payout when you exit? This panel will discuss many ways of upping your valuation and how to start the process in the early days as well as improving it in the latter days of the life of the company.
For example, adding high profile industry experienced people to your team, buying or developing really interesting patents, creating channels, a brand, relationships that matter. Other ways include increasing your customer base and creating products that fit the gaps which larger competitors possess. When an acquiring company looks at you, what constitutes your value drivers?
Join a distinguished panel comprising entrepreneurs and acquirers as well as financial experts who can give you an idea of how to best increase your company’s valuation.
Spotting Buying Signals At All Stages: Applying Predictive Analytics Across T...G3 Communications
This document summarizes a webinar about using predictive analytics across the customer lifecycle. It introduces SalesPredict and their CEO Yaron Zakai-Or who discusses how predictive technology can help companies identify which leads are most likely to buy, buy more, or churn. The webinar also features Forrest Leighton of MarcomCentral discussing their marketing approach, technology stack including Marketo and SalesForce, and how SalesPredict provides insights on opportunities not found through traditional marketing campaigns. Preliminary results for MarcomCentral showed SalesPredict helped focus sales time on more qualified opportunities.
The document discusses steps in assessing the viability of a business venture or commercializing a new technology. It outlines key questions to consider, such as whether the entrepreneur has experience launching businesses, if the venture appears profitable, and if the entrepreneur is capable of bringing the product to market. Financial modeling approaches are presented, including break-even analysis to determine sales needed to cover costs. Industry competitiveness is also an important factor to assess. The overall goal is to evaluate if a venture has sufficient potential for profit to merit further investment of time and resources.
John Spindler's Presentation from MoMoLo, 17th February 2014JoMoMoLo
AI and robotics
•
•
Index Ventures: Early and mid-stage
LocalGlobe: Seed and Series A
•
•
Atomico: Early and mid-stage
Point Nine Capital: Seed and Series A
•
•
Notion Capital: Seed and Series A
Seedcamp: Seed and pre-seed
•
•
Octopus Ventures: Seed and Series A
Passion Capital: Seed and Series A
•
•
Mosaic Ventures: Seed and Series A
Firstminute Capital: Seed and Series A
•
•
Advent Venture Partners
Presentation to MoMo London - February 2014John Spindler
How the London Accelerator & Seed Investment Scene is looking in 2014
( Get to the end and you will find lots of links to who is investing in W 2014? )
Incubating, accelerating and financing london’s mobileJohn Spindler
This document provides an overview of resources available to support mobile startups in London, including funding sources, incubators, accelerators, coworking spaces, and angel investors. It discusses the different stages of startup development from forming ideas to prototyping, testing, and scaling. Key points include the types of funding available at each stage, from bootstrapping to crowdfunding to seed investments. Metrics for proving business models and milestones for attracting investment are also covered.
TIGA Guide to Investment For London Game Start-upsJohn Spindler
The document discusses strategies for accelerating and financing game sector startups in London, including developing a minimum viable product, obtaining funding from various sources like accelerators, grants, and crowdfunding, and preparing an investable startup by building a smart team, disruptive product, and scalable business model. It provides advice on moving a startup from the idea stage through funding rounds to potential exit.
Incubating, accelerating and financing london’s tech scene ( public version)John Spindler
This document discusses scale focused startups and the process they need to go through. It explains that scale focused startups aim to be worth over £10 million in 3-5 years and solve big problems in disruptive ways. They need to progress through stages like developing an MVP and proving concept and market fit using the lean startup methodology. It also provides information on sources of startup help like incubators, accelerators, and funding options for London tech entrepreneurs at different stages.
Angel hack tech start-ups from idea to investmentCarly Lloyd
The document discusses resources for supporting tech startups in London, including funding sources, accelerators, coworking spaces, and mentorship opportunities. It provides an overview of different types of funding for early-stage companies, such as grants, crowdfunding, angel investors, and venture capital. It also outlines what accelerators can offer startups, including funding, mentorship, networking opportunities, and help validating business models and market fit. Key milestones for startups to prove their business are also highlighted.
K3 - John Spindler (CEO of Capital Enterprise)pranavtulsian
The document provides information about early stage funding options for startups. It discusses bootstrap funding, grants, loans, crowdfunding platforms, seed funding, business angels, accelerators, venture capital funds, and specialist funds. Key milestones for proving a business model are also outlined, such as achieving product/market fit, first customers, and fundraising. Funding amounts range from less than £10k needed to start, to £100k-500k from business angels and early stage VCs.
Startup funding options for Student EntrepreneursJohn Spindler
The document provides an overview of early stage funding options for startups. It discusses bootstrap funding, grants, loans, crowdfunding platforms, accelerators, seed funding, business angels, early stage VC funds, and specialist funds. Key milestones for proving a business model are also presented, such as achieving product/market fit, first customers, and fundraising. Funding amounts range from less than £10k needed to start, to £100k-500k from business angels and early stage VC funds.
This document discusses the differences between how startups and large companies operate and innovate. It notes that startups search for an unknown business model through experimentation and pivoting, while large companies execute known business models. It also outlines different types of innovation that large companies can pursue, including disruptive, continuous, and process innovation. Challenges for large companies include balancing metrics and structures that focus on execution versus those needed for innovation. The document advocates for adopting startup-like approaches such as experimentation, prototyping, and iterating quickly within large organizations.
This document provides tips for pitching a startup to investors. It discusses the importance of traction, introductions, crafting a high-concept pitch and elevator pitch. An effective elevator pitch should describe the product, problem it solves, traction or social proof, team experience and a call to action. A presentation deck further expands on the company summary, team, problem/solution, technology, marketing, sales, competition and future milestones. Obtaining a term sheet formalizes the investment and leads to stock and legal agreements finalizing the funding. The goal is to tell a compelling story that intrigues investors and turns them into supporters of the startup's vision.
Startup camp chalmers innovation 19 september 2014sahlinas
This document discusses business models and customer development for startups versus established companies. It begins by defining companies as organizations that sell products or services for profit, organized around business models. Startups are defined as temporary organizations designed to search for a repeatable and scalable business model. The document then discusses how companies execute business plans while startups search for their business model through customer development. It advocates that startups focus on searching for the right business model rather than executing a predetermined plan.
Slides of the lecture "Web-based business models" taught by Eduardo Larrain at HEC, a French business school (Strategic Management Master) and for web professionals during workshops
1 - Let’s all talk the same language!
- What’s the web?
- What’s a business model?
- What’s a startup?
2 - What are the key elements of a business model?
- Value proposition and revenue streams
- How’s the music, video games and book publishing industries going?
- Customer channels, customer relationships, key partners, activities, resources, cost structure
3 - What are the business models of Internet heavyweights publicly traded?
- Google (139), Facebook (148), Twitter (161), Linkedin (167), Groupon (172)
4 - What are the business models of the most valuable web-based companies privately owned?
- What is Crowdfunding? Kickstarter (182), Wiseed (187) and Prosper (189)
- What is the Internet of Things? Breathometer (194), Sen.se (196), Nest (199) and Akimo (201)
- What is the sharing economy? Uber (208), Blablacar (211) and Airbnb (214)
- LaRuchequiditoui (218), ZocDoc (220), SnapChat (222)
Conclusion and farewell
Takomo business model design - 24.9.2012butterfly_vc
Presentation I gave at Takomo 25.9.2012 about business model design from investors perspective. First a few slides about Butterfly Ventures, then couple that related to VCs business model to models they're expecting, then a few key points we look at and finally a case example of use of business model canvas and a few tips.
The Complete Transformation from Offline to Online Magento Implementation of a B2B Platform – a Case Study. This case study shows how we managed to reach 100.000.000 EUR of online revenue, within only 3 quarters last year.
Rick Rasmussen is a Silicon Valley native with entrepreneurial, executive, government and academic experience focusing on startups and growth stage companies. He works extensively with governments and economic development agencies looking to connect with Silicon Valley. He is an active member of the Sand Hill Angels investment group.
He served as the VP of Business Development for nestGSV, a large-scale accelerator in Silicon Valley where he focused on International Business Development and Acceleration Programs. Prior, Mr. Rasmussen served as the Trade Commissioner for the Canadian Department of Foreign Affairs and International Trade with responsibility for linking Canadian IT companies to the Valley. Prior, he served as an Entrepreneur-in-Residence at Institutional Venture Partners, Interim CEO for @Road, President and CEO for BuzMe.com. He currently advises a half-dozen companies in mobile and international social media and serves as a Director of CritterPix, an animated feature film startup in Marin County, CA.
His professional experience includes C-Cube Microsystems (LSI) where he was Vice President of Marketing and General Manager and helped drive the digital video revolution in consumer, computer and communications markets. He was a senior member of the team that took the company from startup through IPO and Fortune 500 status. Prior he spent nine years at LSI Logic where he spearheaded new development of RISC microprocessors, Digital Signal Processors and standard cell product lines culminating as the General Manager of the MIPS Microprocessor Division.
Mr. Rasmussen earned a Electrical Engineering and Computer Science degree with highest honors from the University of California at Berkeley and an dual MBA degree from UC Berkeley’s Haas School of Business and Columbia’s Graduate School of Business in New York City with honors. He currently lectures on Entrepreneurship at both UC Berkeley and Stanford University.
Have you ever wondered what it is you need to do to increase the valuation of your company to get the best payout when you exit? This panel will discuss many ways of upping your valuation and how to start the process in the early days as well as improving it in the latter days of the life of the company.
For example, adding high profile industry experienced people to your team, buying or developing really interesting patents, creating channels, a brand, relationships that matter. Other ways include increasing your customer base and creating products that fit the gaps which larger competitors possess. When an acquiring company looks at you, what constitutes your value drivers?
Join a distinguished panel comprising entrepreneurs and acquirers as well as financial experts who can give you an idea of how to best increase your company’s valuation.
Spotting Buying Signals At All Stages: Applying Predictive Analytics Across T...G3 Communications
This document summarizes a webinar about using predictive analytics across the customer lifecycle. It introduces SalesPredict and their CEO Yaron Zakai-Or who discusses how predictive technology can help companies identify which leads are most likely to buy, buy more, or churn. The webinar also features Forrest Leighton of MarcomCentral discussing their marketing approach, technology stack including Marketo and SalesForce, and how SalesPredict provides insights on opportunities not found through traditional marketing campaigns. Preliminary results for MarcomCentral showed SalesPredict helped focus sales time on more qualified opportunities.
The document discusses steps in assessing the viability of a business venture or commercializing a new technology. It outlines key questions to consider, such as whether the entrepreneur has experience launching businesses, if the venture appears profitable, and if the entrepreneur is capable of bringing the product to market. Financial modeling approaches are presented, including break-even analysis to determine sales needed to cover costs. Industry competitiveness is also an important factor to assess. The overall goal is to evaluate if a venture has sufficient potential for profit to merit further investment of time and resources.
Similar to Accelerating and financing London’s start ups (20)
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...Abasse Twalal Harouna
Abasse Twalal Harouna, a name synonymous with innovation and excellence in the digital marketing industry, has made significant strides in empowering small and medium-sized businesses (SMBs) to achieve remarkable growth. With a career marked by numerous accolades and a trail of success stories, Harouna's journey from a passionate student of marketing to a renowned digital marketing expert is both inspiring and instructive.
Abasse Twalal Harouna’s early life laid a strong foundation for his future success. Born and raised in a family that highly valued education and innovation, Harouna was encouraged to pursue his interests from a young age. This supportive environment fueled his passion for technology and business, leading him to pursue higher education in Business Administration with a focus on Marketing at a prestigious Canadian university. His academic background provided him with a comprehensive understanding of business principles and marketing strategies, setting the stage for his remarkable career.
Upon completing his degree, Abasse Twalal Harouna quickly recognized the transformative potential of digital marketing. He understood that the digital landscape was rapidly evolving and that businesses needed to adapt to remain competitive. With a clear vision, Harouna entered the digital marketing field, driven by a desire to help businesses grow through innovative online strategies. His early career was marked by hands-on experience with various digital marketing agencies, where he honed his skills in SEO, content marketing, social media marketing, and PPC advertising.
Abasse Twalal Harouna’s expertise spans multiple facets of digital marketing, making him a versatile and highly effective strategist. One of his key areas of specialization is Search Engine Optimization (SEO). Harouna understands that SEO is crucial for enhancing online visibility and driving organic traffic to websites. By employing advanced SEO techniques, such as thorough keyword research, on-page optimization, and building high-quality backlinks, Harouna ensures that his clients' websites rank high on search engine results pages (SERPs). This not only attracts more visitors but also improves the overall online presence of the businesses he works with.
Content marketing is another domain where Abasse Twalal Harouna excels. He firmly believes that content is king in the digital world and leverages it to create compelling, value-driven content that resonates with target audiences. From blog posts and articles to videos and infographics, Harouna’s content marketing strategies are designed to engage and educate potential customers. This approach not only drives brand awareness but also fosters customer loyalty, contributing to long-term business success.
In today’s connected world, social media marketing is vital for brand promotion, and Abasse Twalal Harouna has mastered this art. He crafts tailored social media campaigns that enhance brand visibility and foster engagement.
1. Accelera(ng
and
Financing
London’s
Start-‐ups
.
John
Spindler
CEO
of
Capital
Enterprise
1
@capenterprise
2. A
start-‐up
is
not
a
Game!
“
A
start-‐up
is
an
organisa(on
in
search
of
a
repeatable
and
scalable
business
model”
–
Eric
Ries-‐
Author
of
the
Lean
Start-‐up.
@capenterprise
2
3. Investable
start-‐ups
are…different
• Ambi(ous:
want
to
be
worth
£20M+
minimum
in
3
years.
• “Game
Changing”
• Build/leverage
new
technology/
business
model
innova(ons
• Acquire
and
leverage
as
many
“Unfair
Advantages
as
possible”-‐
team,
key
partners,
resources
etc
• Move
very
FAST
@capenterprise
3
4. To
get
investment
need
to
change
Business
Models
From
Gun
for
Hire
needs
to
become...
..To
Products
built
at
“own
risk”
...
@capenterprise
4
6. How
you
make
money
is
also
changing…
29
Business
Models
• h`p://lsvp.com/
2008/07/02/29-‐business-‐
models-‐for-‐games/
Most
Popular
are
• Retail
(Pay
upfront)
• Freemium
(Ini(ally
free
un(l…)
• Premium
(
Pay
for
extras)
• Around
Game
Adver(sing
(
Banners,
click
throughs
…)
• In
Game
Adver(sing
(
adverts/
product
placement
in
game..)
• Subscrip(ons
• Third
Party
sponsorship
@capenterprise
6
7. @capenterprise
7
Idea
Problem/
Space
Explora(on
Design/
Prototype
Beta
Test
Adapt/
PivotX2
Launch
Bootstrap-‐
FFF
Finance
InnovaGon
Awards
Start-‐up
Loans
Crowdfunding
i.e.
Kickstarter
Seedrs/
Crowdcube/
F6s
SEIS
-‐
Business
Angels
Super
Angels/
Angel
Groups
Early
Stage
VC’s
Tech
Start-‐
Up
Funding
Road
map.
MVP
Factories
Hackathons/
Hatcheries/
Meet-‐ups.
Accelerators
(Early)
Accelerators
(Late)
8. @capenterprise
8
1
Idea
Stage
2
Commitment
Stage-‐
Secure
Co-‐Founders
3
FFF
funding
round
–Build
&
Beta
Test
Minimum
Viable
Product
4
Seed
Investment
Round
(Angels
+
Early
VC’s)
-‐
Prove
Business
model
&
acquire
metrics
to
prove
scalability
5
Series
A
Round
(Angels,
VC’s
&
Strategic
Investors)
–
Go
for
scale,
build
out
team,
technology-‐
EXECUTE
6
Exit
(Average
7
years
and
aler
many
rounds)
–
Trade
Sale
or
IPO
££££££££££££££
How
Start-‐Up
Funding
Works
?-‐
Why
100%
of
“Nothing”
is
worth
Less
than
10%
of
something
big
9. “
An
Investable
Start-‐up
Needs..
• Team,
Tech
&
resources
that
is
FIT
for
the
task
of
crea(ng
an
awesome
company
• Product
that
is
the
best
solu(on
FIT
for
the
target
customers
problems.
• Business
Model
that
is
FIT
to
be
scaled.
• Smart
Ass
Team
• with
a
Kick
Ass
Product
• Disrup(ng
a
Big
Ass
Market
(
Jeff
Clavier
3
Ass-‐es
rule)
+
Capital
Efficient
to
Scale.
@capenterprise
9
10. How!
Advance
in
Stages…
..using
the
Lean
Start-‐up
Method
@capenterprise
10
11. Building
a
Smart
Ass
Team
• Hipster
(Designer)
• Hacker
(Developer)
• Hustler
(Distributor)
@capenterprise
11
12. Building
a
Kick
Ass
Product
Change
behaviour....
...create
a
habit...
@capenterprise
12
13. Building
a
Kick
Ass
Product
Good
Product
design..
…makes
the
Funnel
Conversion
Metrics
work.
@capenterprise
13
15. Market
Size
• How
big
in
terms
of
number
of
customers
and
value
of
sales
is
your
poten(al
available
market?
• How
big
is
the
immediate
addressable
market
your
start-‐up
can
reach
in
the
next
12-‐24
months?
• What
%
of
that
addressable
market
will
you
aim
to
capture?
@capenterprise
15
16. Sources
of
Start-‐up
Help
for
Scale
Focused
Entrepreneurs
InformaGon:
• Capital
Enterprise;
www.capitalenterprise.org
• Meet-‐up
-‐
h`p://www.meetup.com
• Mobile
Academy-‐
h`p://themobileacademy.org.uk/
• Makers
Academy-‐
h`p://www.makersacademy.com/
• GoGowo-‐
h`p://www.gocowo.com
• Skills
Ma`er-‐
h`p://skillsma`er.com/
• Start-‐
up
Britain
-‐
h`p://www.startupbritain.org
• Bri(sh
Library-‐
www.bl.uk/bipc
• Google
Campus-‐
h`p://www.campuslondon.com
• General
Assembly-‐
h`ps://generalassemb.ly/loca(ons/london
• Innova(on
Warehouse-‐
h`p://www.theiw.org
• IC
Tomorrow
-‐
h`ps://connect.innovateuk.org/web/ictomorrow
• UCL
Decide-‐
h`ps://www.ucl.ac.uk/decide
• Start-‐up
Weekend-‐
London-‐
h`p://london.startupweekend.org/
• Launch
48-‐
h`p://launch48.com/
• Mobile
Collec(ve
h`p://mobilecollec(ve.wordpress.com
• 3
Beards-‐
h`p://www.3-‐beards.com/
• Tech
Hub-‐
h`p://www.techhub.com/events/
• Dreamstake-‐
h`p://www.dreamstake.net/events
• Capital
List
Get
Together-‐
h`p://www.capitallistblog.co/our-‐monthly-‐monday-‐get-‐together/
@capenterprise
16
18. Proof
of
Concept/
Proof
of
Market?
1.
Does
it
work?
2.
Does
anyone
care?
@capenterprise
18
19. Funding
Games
Development
&
Beta
TesGng
Grants
&
Awards
General
• Technology
Strategy
Board
(
R&D
Funding)
-‐
h`p://www.innovateuk.org
-‐
h`p://www.innovateuk.org/content/compe((on/grant-‐for-‐rd-‐single-‐business.ashx
• Knowledge
Transfer
Networks-‐
www.innovateuk.org
• Abertay
Prototype
Fund
-‐
h`p://prototypefund.abertay.ac.uk/
• Skillset
-‐
h`p://www.crea(veskillset.org/games/
• IC
Tomorrow-‐
h`ps://connect.innovateuk.org/web/ictomorrow
• NESTA-‐
h`p://www.nesta.org.uk/
• London
European
Enterprise
Network-‐
h`p://www.een-‐london.co.uk
• E
Funding
for
SME
R&D
-‐
h`p://www.eurostars-‐eureka.eu/what.do
• EU
Funding
for
R&D
collabora(ons:
h`p://ec.europa.eu/research/par(cipants/portal/page/calls
• Knowledge
Transfer
Partnerships
funding
support-‐
hap://www.ktponline.org.uk/ktp-‐what-‐will-‐it-‐cost-‐my-‐business
• J4B-‐
Portal
for
grant
finding
h`p://www.j4b.co.uk
Game
CompeGGons
• h`p://www.daretobedigital.com/
• h`p://www.glasgow2014.com/press-‐releases/digital-‐game-‐compe((on
@capenterprise
19
20. @capenterprise
Need
less
than
£20K
to
get
to
Build
and
test
MVP?
-‐ Sources
of
Grants-‐
www.j4b.co.uk
-‐ Compe((on
funding
£1000
issued
to
10+
businesses
per
month-‐
h`p://www.shell-‐livewire.org
-‐ Princes
Trust
h`p://www.princes-‐trust.org.uk/need_help/enterprise_programme.aspx
-‐ £1000-‐
£20,000
Enterprise
Loans
for
Under
25’s-‐
www.startuploanslondon.co.uk
or
www.startuploans.com
-‐ New
Enterprise
Allowance
Scheme
–
Check
who
delivers
the
scheme
in
London
by
e-‐mailing
Capital
Enterprise.
-‐ Community
Development
Finance
Associa(ons-‐
h`p://www.cdfa.org.uk
-‐
Also
check
out
North
London
Community
Finance
-‐
ELSBC
Access
to
Finance
–
Business
Plan
support
for
those
looking
to
raise
up
to
£10K
• Sol
loans
for
Crea(ve
Businesses-‐
http://www.creativeindustryfinance.org.uk/
Need
Less
than
£10K
to
Launch
a
business
No
Funds
Grant-‐
www.j4b.co.uk
Unemployed?
New
Enterprise
Allowance
Scheme
Self
Fund
Borrow
Write
a
simple
Business
Plan
&
12
month
cashflow
Community
Development
Finance
Ins(tu(on
Start-‐Up
Loan
Bank
20
21. Crowdfunding
(Reward)
Crowd
funding
Plaforms-‐
Reward
based
Crowdfunding
playorms-‐
will
help
you
to
raise
funding
to
build
a
proto-‐type
and
market
test
a
great
idea
or
product.-‐
Great
for
pre-‐selling
cool
tech
hardware.
• www.kickstarter.com
• www.indiegogo.com
(USA)
• www.peoplefund.it
• www.sponsume.com
• h`ps://www.buzzbnk.org
• www.pleasefund.us
• www.wefund.com
• www.pozible.com
• www.crowdfunder.co.uk
• h`p://spacehive.com
• h`ps://www.banktothefuture.com
@capenterprise
21
23. Accelerators
help
by
..
Offering
early
Stage
Entrepreneurs…
• Fellow
Community
of
entrepreneurs
&
supporters
• Runway
support
&
funding
(£15-‐£100K
at
standardised
investment
terms.
)
(
3-‐6
months
on
average)
• Physical
Space
&
Facili(es
• Mentors
(
1st
Industry-‐
2nd
Investors)
• Help
to
Rapid
Field
Trail
with
users
&
customers.
• Demo
days-‐
Introduc(ons
to
Investors/
customers
…so
that
they
can
test..
• Product-‐
Assess
FuncKonal
use/
improve
design
&
UX
• Market
Reac(on-‐
interest/
usage/
revenue
-‐
AARRR
• Revenue/
profit
Poten(al-‐
pricing,
market
Kming,
LTV/CCA
• Business
Model-‐
“To
Pivot
or
Not
To
Pivot”
• Investor
reac(on-‐
interest
and
valuaKons
• Team-‐
ability
to
work
together
and
deliver.
24. Capital’s
Accelerator
Programme
Partners
and
Co-‐
Investors
in
London
Pre-‐AcceleraGon
Support/
IncubaGon
AcceleraGon
Support
ConnecGons
to
Investors
26. Investment
Essen(als
@capenterprise
26
Round Amount Purpose
Valuation
Guideline
(London)
Source
Pre-‐
Seed Under
50K
Assemble
Team/
Build
MVP Zero
Own
Money/
FFF/
Crowdfunding/
TSB
Seed
Under
£250K
(SEIS
£150K)
Beta
Test-‐
Launch
into
Beachhead
Market
£450-‐£750K
(Pre
Money)
Angels/
Crowdfunders/
TSB
Super
Seed £250K-‐£1m
Proof
of
Market
&
Scalability £1-‐£3m
Seed
VC's/
Angel
Syndicates/
Co-‐
Investment
Funds/
Family
Offices
Series
A
(Small) £1m-‐
£5M
Scale
-‐
Build
out
Team/
Technology
and
Expand
Marketing £3-‐20m
VC's/
Corporate
Venture
Firms/
Family
Offices.
27. @capenterprise
Seed
Enterprise
Investment
Scheme-‐SEIS
is
a
tax
break
launched
in
2012
for
UK
tax
payers
to
encourage
them
to
buy
shares
in
start-‐up
companies
registered
in
the
UK
The
Facts:
• SEIS
investors
can
input
£100,000
in
a
single
tax
year
rising
to
a
maximum
£150,000
over
two
or
more
tax
years
in
to
a
single
company
• Investors
cannot
control
the
company
receiving
their
capital
• Investors
pick
up
50%
tax
relief
in
the
tax
year
the
investment
is
made,
regardless
of
their
marginal
rate.
• In
the
2013-‐14
tax
year,
tax
payers
can
roll
50%
of
a
chargeable
gain
in
the
tax
year
in
to
a
SEIS
with
a
full
capital
gains
tax
exemp(on
(another
14%)
• The
business
must
be
a
start-‐up
company
-‐registered
in
the
UK
within
2
years
of
claim.
• The
company
must
not
employ
more
than
25
workers.
• The
company
must
have
assets
of
less
than
£200,000.
• The
company
has
to
trade
in
an
approved
sector
–
generally
not
in
finance
or
investment,
for
example,
a
property
company
raise
capital
as
a
SEIS.
SEIS
is……
“a
game
changer”?
27
28. Think
like
an
Angel!
Why
Do
Angels
Invest?
Where
to
find
them?
www.capitallist.co
#capenterprise
29. Key
to
being
s
Successful
Business
Angel?
• Good
Reputa(on
–
“Track
Record”
• Great
Source
–
“Having
good
introducers”
• Good
Selec(on
–
“
S(cking
to
what
you
know”
• Adding
Value-‐
“
Offering
more
than
money
to
increase
the
chance
of
success”
• Ability
to
Follow
on
Successes/
Walk
Away
from
Failures.
• Ge{ng
Value
–
“Ge]ng
a
Good
deal
at
all
stages”
@capenterprise
30. Capital
List
–
The
Minimum
Viable
Introducer
“
Showcasing
and
connecKng
Entrepreneurs
to
champions
and
investors”
beta.capitallist.co
@capenterprise
30
31. 31
Ten
slides.
Ten
is
the
optimal
number
of
slides
in
a
PowerPoint
presentation
because
a
normal
human
being
cannot
comprehend
more
than
ten
concepts
in
a
meeting—and
business
angels
are
very
normal.
If
you
must
use
more
than
ten
slides
to
explain
your
business,
you
probably
don’t
have
a
business.
The
ten
topics
that
an
investors
cares
about
are:
1. Summary
and
call
to
action/
what
do
you
want?
2. Problem
3. Your
solution
4. Business
model
5. Underlying
magic/technology
6. Marketing
and
sales
7. Competition
8. Team
9. Projections
and
milestones
10. Status
and
timeline
@capenterprise
Pitch
deck
for
investors
h`p://www.slideshare.net/slidesthatrock/how-‐to-‐pitch-‐a-‐vc-‐redesigned
32. Book
to
come
and
see
Capital
List
for
pitch
reviews,
advice
on
investment
opportuni(es
and
poten(al
introduc(ons
to
investors.
32
@capenterprise
h`p://www.capitallistblog.co/startups/meet-‐capital-‐list/
33. 7
Types
of
Early
Stage
Investors
in
London
Market
1. Crowdfunders/
Playorms
2. Tax
Relieve
Seeking
SEIS/EIS
Funds
3. Government
Backed
ECF’s
4. Tradi(onal
Angel
Syndicates
5. Super
Angels
6. VC’s
7. Strategic
Investors
(
Corporate
Venture)
@capenterprise
33
35. Syndicates.
Top
SEIS
Funding
Syndicates
1. Jenson
Solu(ons-‐
www.jensonsolu(ons.com
2. Ingenious
Media-‐
www.ingeniousmedia.co.uk
3. Ascension
Ventures-‐
h`p://
www.ascensionmedia.com/
ascension-‐ventures.php
4. Start-‐up
Funding
Club-‐
h`p://
www.startupfundingclub.com/
5. Ascot
SEIS
–
www.ascotwm.com
Top
TradiGonal
Angel
Syndicates
1. London
Business
Angels:
h`p://www.lbangels.co.uk/
2. E100
(LBS)
3. Oxford
Angels:
h`p://www.oxei.co.uk
4. Cambridge:
h`p://cambridgeangels.com
5. Envestors-‐
www.envestors.co.uk
6.
Angels
Den-‐
www.angelsden.com
@capenterprise
35
36. Super
Seed
Investors
• Playfair
Capital-‐
h`p://playfaircapital.com
• Angel
Pad
h`p://angellab.co.uk/
• Kima
Ventures-‐
h`p://www.kimaventures.com
• Boundary
Capital
-‐
www.boundarycapital.com
• Venerex
(
Fashion
Tech-‐
see
Capital
List)
• Jam
Jar
Investments-‐
h`p://jamjarinvestments.com
• No
1
Seed
-‐
www.number1seed.co.uk
• Warner
Yard
Associates
-‐
h`p://www.warneryard.com/
• Angel
List
–
www.angel.co
@capenterprise
36
37. Ac(ve
VC’s
in
London.
Big
5
• Accel Partners: Stage agnostic, see their portfolio here.
• Balderton-‐
Stage
Agnostic-‐
See
there
portfolio
here
• Index Ventures: Stage agnostic, see their portfolio here.
• Wellington Partners: Stage Agnostic, see there portfolio here
• Octopus Ventures: Early to mid-stage, see their portfolio here.
ECF’s/
Public
funded.
• Notion Capital – SAAS and Cloud specialist- See portfolio here
• Passion Capital: Early Stage, see their portfolio here.
• Episode1:
Early
Stage
Software
Companies
• Longwall
–
Oxford
Based
–
Science
backed
Start-‐ups
focus
•
MMC Ventures - Series A Fund- Co-Investment fund with Mayor of London
•
Cool
Cats
• Profounders: Early and mid-stage, see their portfolio here.
• Amadeus
Capital:
Early and mid-stage- just launched new
fund.
• Forward Group- Early stage investor.
• Piton Capital: Early and mid-stage specialize in market places.
• DN Capital : Early and mid-stage, see their portfolio here
• DFJ Esprit: Early to mid-stage, see their portfolio here.
• Spark Ventures : Stage
Agnostic-‐
See
there
portfolio
here
• M8
Capital
:
Mobile
Specialists,
see
their
portfolio
here
• Arts
Alliance:
Minimum
investment
£500K
in
Media
related
tech-‐
see
portfolio
here
• EC1 Capital: Early stage, see their portfolio here
• Connect
Ventures-‐
Early
stage
and
very
cool.
• Hoxton
Ventures
–
New
and
focus
on
seed
with
next
mobe
to
USA.
@capenterprise
37
38. Specialist
Funds
Social/
Tech
for
Good
-‐ NESTA
-‐
www.nesta.org.uk/investments
-‐ Unltd
–
www.ubltd.org.uk
-‐ Big
Society
Capital-‐
h`p://www.bigsocietycapital.com
-‐ Sources
of
Social
Finance-‐
h`p://www.bigsocietycapital.com/finding-‐the-‐right-‐investment
-‐ Bridges
Venture
Fund
h`p://www.bridgesventures.com/social-‐entrepreneurs-‐fund
-‐ Big
Issue
Investment-‐
h`p://www.bigissueinvest.com
-‐ Social
Finance-‐
h`p://www.socialfinance.org.uk
-‐ Social
Investment
Fund-‐
h`p://www.thesocialinvestmentbusiness.org
Women
-‐ Stargate
Capital-‐
Trapezia-‐
h`p://www.stargatecapital.co.uk/trapezia_1.aspx
-‐ FSE-‐
Incito-‐
h`p://thefsegroup.com/investors/business-‐angels/incito-‐ventures/
-‐ Aspire
Fund
-‐
h`p://www.capitalforenterprise.gov.uk/files/Aspire%20Informa(on%20Leaflet%20(v%202)%20Flyer%20brochure.pdf
Green
-‐ Bridges
Sustainable
Fund-‐
h`p://www.bridgesventures.com/sustainable-‐growth-‐funds
-‐ Ingenious
Media-‐
Cleantech
Fund
h`p://www.ingeniousmedia.co.uk/investments/investment-‐opportuni(es/clean-‐energy
-‐ Carbon
Trust-‐
h`p://www.carbontrust.com/about-‐us/our-‐investments
-‐ Low
Carbon
Accelerator-‐
h`p://www.lowcarbonaccelerator.com
-‐ CT
Investment
Partners-‐
h`p://www.c(p.co.uk
-‐ Wellington
Partners-‐
h`p://www.wellington-‐partners.com/wp/index.html
@capenterprise
38
40. UK
Investment
State
of
Play
2013
Deals
Under
£0.5M
• SEIS
Deals
£6-‐7m
per
month
-‐
82
Deals
-‐
£72K
Average
• EIS
&
SEIS
-‐
£600M
in
New
Companies
in
2012-‐13.
-‐
EsKmated
1,116
New
Companies
received
investments.
Deals
Over
£0.5m
Courtesy
of
Stuart
McKnight
at
www.ascendant.co.uk
40
41. Games
Investors
• London
Venture
Partners
-‐
h`p://www.londonvp.com/
• DN
Capital
-‐
h`p://dncapital.com/
• Ini(al
Capital
-‐
h`p://www.ini(alcapital.com
• White
Star
Capital
-‐
h`p://whitestarvc.com/
• Playfair
Capital
-‐
h`p://playfaircapital.com
• Profounders-‐
h`p://www.profounderscapital.com
• Connect
Ventures-‐
h`p://connectventures.co.uk
• Balderton-‐
h`p://www.balderton.com
• Index-‐
h`p://www.indexventures.com
• Nokia
Growth
Partners-‐
h`p://www.nokiagrowthpartners.com/
@capenterprise
41
42. 42
@capenterprise
Book
to
come
and
see
Capital
List
for
pitch
reviews,
advice
on
investment
opportuni(es
and
poten(al
introduc(ons
to
investors.
h`p://www.capitallistblog.co/startups/meet-‐capital-‐list/