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Startup Pitch Decks that Work: 
Creating a Winning Pitch Deck 
http://www.arafuraventures.com
Your Webinar Co-Hosts 
http://www.arafuraventures.com
Introduction 
• Serial Entrepreneur. 5 exits, 2 failed. 
• Lived in Silicon Valley 14 years 
• Run a micro $15 million fund 
• Check size = Up to $500k + $500k into Series A 
•Author of..
Recent Investments 
Commercial property energy analytics and bill 
forecasting software platform. 
Baggage tag and tracking software platform. 
Localization & Translation software platform 
All-in-one cloud contact center and telephony 
solution. 
Next generation online brand management and IP 
protection software platform.
Recent Investments 
Session performance management software for 
applications. 
EDM app and reservation platform for live venues. 
Retargeting advertising platform.
Investment Pitch Deck Essentials 
• Slide 1: Logo/Mission/Positioning Line. Founders. 
• Slide 2: The Problem We Solve 
• Slide 3: The Solution 
• Slide 4: The Market Size 
• Slide 5: The Product/Technology Architecture 
• Slide 6: IP/Defensibility/Scalability Chart 
• Slide 7: Go To Market/Distribution 
• Slide 8: Competitor Matrix 
• Slide 9: Revenue Projections 
• Slide 10: The Advisors 
• Slide 11: Use of Funds 
• Slide 12: Exit Strategy 
SV Speak: The Deck
Slide 1: Logo/Mission/Positioning Line 
SV Speak: Elevator Pitch
Slide 1: Logo/Mission/Positioning Line 
SV Speak: Investment Ready
If you don’t know the investors...... 
SV Speak: Wheelhouse
Slide 2: The Problem We Solve 
SV Speak: The “aha” moment
Slide 2: The Problem We Solve
Slide 3: The Solution 
SV Speak: Shiny New Thing
Slide 3: The Solution
Slide 4: The Market Size
Slide 4: The Market Size 
SV Speak: Hitting it 
out of the park
Slide 5: Product/Technology Architecture
Slide 5: Product/Technology Architecture 
http://www.arafuraventures.com
Slide 5: Product/Technology Architecture 
SV Speak: The user 
perspective
Slide 6: IP/Defensibility/Scalability Chart 
SV Where’s the IP?
Slide 6: IP/Defensibility/Scalability Chart
Pitch Tips 
• Select investors that can re-up on their investment 
• Short sentences, non technical speak 
• Investors watch body language 
• Don’t hesitate, maintain eye contact 
• Defer to co-founder/CTO 
• Keep consistent momentum/pace in presentation 
• Control emotion, be prepared for conflict 
• Be aware of your emotional timeline 
• Connect with analogies and anecdotes 
• Reiterate Team, Market Size and Product Fit
Slide 7: Go To Market /Distribution 
SV Speak: Block and Tackling
Slide 8: Competitor Matrix
Slide 8: Competitor Matrix
Slide 9: Revenue Projections 
SV Speak: Hitting the Numbers
Slide 9: Revenue Projections 
SV Speak: Get Behind the 
Numbers
Slide 9: Revenue Projections 
SV Speak: Financial Runaway
Slide 10: The Advisors 
SV Speak: Friend of the Firm
Slide 11: Use of Funds 
SV Speak: overcooked valuation
Slide 12: Exit Strategy
Thank You and Q&A 
http://www.arafuraventures.com 
Marc Phillips 
Arafura Ventures 
415.606.0900 
marc@arafuraventures.com 
Sirk Roh 
Early Growth Financial Services 
415.234.3437 
contact@earlygrowthfinancialservices.com 
Jim Fulton 
Cooley 
212.479.6000 
http://cooley.com/contact.aspx

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Winning Pitch Decks: Creating a Deck that Works

  • 1. Startup Pitch Decks that Work: Creating a Winning Pitch Deck http://www.arafuraventures.com
  • 2. Your Webinar Co-Hosts http://www.arafuraventures.com
  • 3. Introduction • Serial Entrepreneur. 5 exits, 2 failed. • Lived in Silicon Valley 14 years • Run a micro $15 million fund • Check size = Up to $500k + $500k into Series A •Author of..
  • 4. Recent Investments Commercial property energy analytics and bill forecasting software platform. Baggage tag and tracking software platform. Localization & Translation software platform All-in-one cloud contact center and telephony solution. Next generation online brand management and IP protection software platform.
  • 5. Recent Investments Session performance management software for applications. EDM app and reservation platform for live venues. Retargeting advertising platform.
  • 6. Investment Pitch Deck Essentials • Slide 1: Logo/Mission/Positioning Line. Founders. • Slide 2: The Problem We Solve • Slide 3: The Solution • Slide 4: The Market Size • Slide 5: The Product/Technology Architecture • Slide 6: IP/Defensibility/Scalability Chart • Slide 7: Go To Market/Distribution • Slide 8: Competitor Matrix • Slide 9: Revenue Projections • Slide 10: The Advisors • Slide 11: Use of Funds • Slide 12: Exit Strategy SV Speak: The Deck
  • 7. Slide 1: Logo/Mission/Positioning Line SV Speak: Elevator Pitch
  • 8. Slide 1: Logo/Mission/Positioning Line SV Speak: Investment Ready
  • 9. If you don’t know the investors...... SV Speak: Wheelhouse
  • 10. Slide 2: The Problem We Solve SV Speak: The “aha” moment
  • 11. Slide 2: The Problem We Solve
  • 12. Slide 3: The Solution SV Speak: Shiny New Thing
  • 13. Slide 3: The Solution
  • 14. Slide 4: The Market Size
  • 15. Slide 4: The Market Size SV Speak: Hitting it out of the park
  • 17. Slide 5: Product/Technology Architecture http://www.arafuraventures.com
  • 18. Slide 5: Product/Technology Architecture SV Speak: The user perspective
  • 19. Slide 6: IP/Defensibility/Scalability Chart SV Where’s the IP?
  • 21. Pitch Tips • Select investors that can re-up on their investment • Short sentences, non technical speak • Investors watch body language • Don’t hesitate, maintain eye contact • Defer to co-founder/CTO • Keep consistent momentum/pace in presentation • Control emotion, be prepared for conflict • Be aware of your emotional timeline • Connect with analogies and anecdotes • Reiterate Team, Market Size and Product Fit
  • 22. Slide 7: Go To Market /Distribution SV Speak: Block and Tackling
  • 25. Slide 9: Revenue Projections SV Speak: Hitting the Numbers
  • 26. Slide 9: Revenue Projections SV Speak: Get Behind the Numbers
  • 27. Slide 9: Revenue Projections SV Speak: Financial Runaway
  • 28. Slide 10: The Advisors SV Speak: Friend of the Firm
  • 29. Slide 11: Use of Funds SV Speak: overcooked valuation
  • 30. Slide 12: Exit Strategy
  • 31. Thank You and Q&A http://www.arafuraventures.com Marc Phillips Arafura Ventures 415.606.0900 marc@arafuraventures.com Sirk Roh Early Growth Financial Services 415.234.3437 contact@earlygrowthfinancialservices.com Jim Fulton Cooley 212.479.6000 http://cooley.com/contact.aspx