reAlpha Culture Book

Table of contents
Introduction to the culture book
Founding story
Solution
Mission statement
Invest in real definition
Real people
Values
Real assets
Values
Real moments
Values
Brand personality
Brand voice
04
06
08
14
17
20
22
32
34
42
44
52
64
3
reAlpha Culture Book

Why
does
culture
matter?
4 reAlpha Culture Book

Every company has a culture whether intentional or not. That culture usually determines
whether you look forward to coming in or dreading it. Every single team member contributes
to that culture and helps to foster it. The intention is important when creating that culture.
People want to be part of a culture and environment that they identify with.
What does a company’s culture say about it? Is a company
known for its creativity, innovation, collaboration, fun-loving
spirit? Or is it seen as more rigid, serious, and uptight?
The answer will determine how well employees perform on
the job and how much value they bring to the organization
overall. It also affects what kind of talent you attract —
and keep— in an increasingly competitive marketplace
where attracting top talent means competing against
other companies who are likely offering better pay
packages but also have cultures that appeal more
strongly to potential hires!
How can you improve your existing corporate culture
so it becomes one of strength rather than weakness?
By understanding what makes up good corporate cultures
in general—and then applying those principles specifically
within your own organization so everyone feels like
they belong there…that their work matters…that their
ideas matter…that their opinions matter! And by doing
this intentionally instead of accidentally over time because
“this is just the way we do things around here” without
ever really thinking about why or if there might be.
Good Culture = Happier Employees = Increased Productivity
At reAlpha, we created a culture that our
team members look forward to being part of.
5

What
started
it all...

Our story started when our Founder and CEO, Giri Devanur,
got a call. His friend had heard about how lucrative short-term
investment properties could be and wanted to invest in one
of her own. The problem was she didn’t have the cash for
a 25% down-payment. Nor did she have the real estate
expertise or time to find or manage the right property.
A question emerged from this conversation:
Technology is at the heart of our solution. reAlpha is positioned as
a technology company first, then fintech, then hospitality, then real estate.
Giri soon found out that his friend’s problem was not isolated. People all
over the globe struggle to get by every day, much less invest in their futures.
reAlpha was founded with one simple goal: create wealth for all.
We are here to make investing
simple and accessible.
Thank you to all of the Alpha humans
who continue to make this goal a reality.
How do you make
lucrative real
estateinvesting
accessible and easy
for everyone?
reAlpha is the answer
to that question.
7

reAlpha Solution

99%
reAlpha is using technology
to bring the power of real
estate investing to the

The reAlpha platform enables anyone to invest in the equity
of the most lucrative AI-chosen Airbnb properties. The ROI
to members is dynamic: short-term passive income through
Airbnb revenue as well as equity-driven capital appreciation.
However, we believe that real estate investing is deeper than
just financial returns, it is the true pride of ownership.
We are driven every day to create not only lucrative returns
for our members but also to deliver exceptional experiences
and positively impact the communities in which
we live and operate.
Airbnb is the modern
and more lucrative
take on real estate,
the most historic asset
for wealth generation.
We are revolutionizing
this untapped market
and leveling the playing
field through advanced
technologies and
fractional ownership.
11

ssion
At reAlpha, we are driven to achieve something bigger than ourselves.
So, when we set out to create our mission statement, we wanted
it to be impactful, wide-reaching and also easy to relate to.
For us, our brand and our mission are not just marketing tools.
They’re a part of our core culture, our values, and are the foundation
for every decision we make. It’s how we clearly communicate
what we stand for to the world, not just internally.
It’s our image and our image is who we are.
13

Our mission is to
empower everyone
to invest in real.
Real people.
Real assets.
Real moments.
We live in a world where the rollercoaster of crypto
and meme stocks and perpetual rentership are status quo.
We want to reinvent what it means to invest in real assets
and who has the opportunity to invest in them.
reAlpha is the modern take on the most historic asset and we
are building this company to empower everyone to invest in real.
15

Let’s bre

ak it down.
17

Real people
19

What do
we mean by
real people?

We started as a small team and now are an ecosystem of dozens
of the most driven and talented individuals in 14 countries across
the globe. We work together to radically change wealth creation
by democratizing investing. But at reAlpha, investing isn’t just
about money, and people aren’t just those within our company.
To us, investing means dedicating time and attention to the
people whom we impact, whether they’re investors, members,
or a part of the broader community in which we operate.
Success begins
and ends with people.
21

Ask who,
not how.
#01

Focus on finding the right people
first, they’ll figure out the how.
We will search every corner of
the earth to bring the best and
brightest minds into our team.
23

We are
a team;
the A team.
#02

The best ideas don’t come
from behind closed doors.
They come from violent
agreements* in open rooms
scattered with colorful post-it notes.
We collaborate on everything from
global strategies to lunch plans.
*Violent agreements: When two or more passionate
individuals are debating a topic and don’t realize
they are saying the exact same thing in different ways.
25

There are
no lanes.
#03

There’s no such thing
as “stay in your lane.”
Everybody works together to get
sh*t done without regard for title.
So throw your “job description”
in the garbage.
27

Network
Effects:
It’s all about
connection.
#04

Everything you do has a ripple
effect when you leverage the
power of networks. We lead with
intent, empowering communities
to create impact with us.
29

Real
assets

What do
we mean by
real assets?

The development and utilization of patented technologies
are the backbone of our company. Without our people,
our technology would not exist. We have built state-of-the-art
platforms designed for the benefit of our customers. And it’s not
just about our technology. We aren’t just a platform for investing,
we are an opportunity to provide ownership over something
as real as the roof over your head. Our properties represent
stability in a market overflowing with the latestand trendiest,
which oftentimes are hyper-volatile options.
Our structure is grounded, literally.
Our assets are our
customers’ assets.
33

Be an owner.
#05

Mistakes are encouraged,
but you better own them both
to yourself and to your team.
If you C.Y.A.*, then BYE.**.
*CYA=Cover your ass.
**BYE= Get out
35

Sprinting the
marathon.
#06

There’s a reason we call members
of our team Alpha Humans.
Each has mastered a supernatural
balance of speed and quality.
37

The art
of a pitch.
#07

This company is the intersection
of insane ideas and world-class
strategy. We must actively work
to never lose that.
You wouldn’t work here
if we didn’t want to hear your
opinion, but it’s on you to make your
opinion compelling and actionable.
Literally anything goes, as long
as you can pitch it.
39

Real moments
41

What do
we mean by
real moments?

And our assets create the reAlpha experience. At reAlpha,
our assets are tactile, yes, but they carry deeper intrinsic
value than just a sensory component. They create something
invaluable, something beyond returns.
They create moments.
Moments are what shape your world and stay with you for
a lifetime...much longer than money can stay in your pocket.
By delivering exceptional and unique stay experiences,
we give our guests, members, and shareholders the opportunity
to experience one-of-a-kind moments and create lasting
memories again and again.
Our people
create our assets
43

Embrace
absurdity.
#08

Don’t assume it can’t be done
just because it hasn’t been done.
Say yes more than you say no.
45

Leave
nothing
at the door.
#09

We go through financial statements
and your 5-year vision statements.
We talk about life. Not just work.
And we want you to bring your life
(the good and the bad) into work
with you. If you ever feel like
you’re just working for a paycheck,
then something is seriously wrong.
Contact me (Hi, CMO, Christie, here)
immediately: +1 (614) 203-3723
47

Little
moments.
#10

CAC, DAU, EBITDA, AUM, P/E, valuation
Forget that crap.
Let’s take a look at reAlpha’s KPIs for success….
Employees:
One more employee empowered holds
the key to reAlpha’s future.
“I think I have a great idea.”
Members:
One more user is another person working toward
financial freedom and experiencing the pride of ownership.
“Hey mom & dad, why don’t you go
stay at my property for the weekend.”
Guests:
One more booking at a reAlpha property is a memory made.
“Remember that time…?”
These little moments are the metric of success for our
big ideas. One idea. One conversation. One night’s stay.
49

What if you could’ve invested $1,000 in Airbnb’s friends
and family round at $10/share?
Hi, we’re reAlpha. Consider yourself our friend.
We also have some single coworkers
if you’d like to become family.
Swipe right to become a shareholder.
51

reAlpha will grow faster and bigger.
Our culture will evolve along with us.
We are constantly iterating.
There is always room for new,
and we are here to embrace it.

We grow and adapt to the
ever-changing world. We always seek
innovation to better our individual crafts.
The real reAlpha isn’t just a place where
you’re pushed to your limits creatively;
it’s an opportunity for personal growth
that can only happen when working with
some of the smartest people on earth.
53

reAlpha Culture Book

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