The document is a pitch for a new rock music magazine. It describes targeting the magazine towards teenagers and young adults using an informal tone with slang, expletives, dark colors and distressed fonts. It aims to represent the rock genre and appeal to its target audience by featuring rock artists and bands, informal language, and a messy layout without being too neat or organized. The target audience is described as 16-25 year olds who are outgoing, heavy internet users and aggressive. The first issue will include news, reviews, interviews, posters and albums arranged from front to back in order of importance with news first and posters and quizzes nearer the end.

1. Pitch
Dear Bauer Media Group,
I am writing to tell you about the new magazine I have produced.
The mode of address for my magazine will be informal. I will help represent my
magazine as informal by using quite colloquial language, which means I will be using
a lot of slang words instead of formal and sophisticated words. I will also use quite
expletive language, which will also help the magazine come across as informal
because it’s known for language such as swearing. The reason I want my magazine to
be informal is because it’s aimed at a younger target audience, so teenagers and
young adults, and they tend to use quite informal language and tend to use quite
expletive language a lot. The mode of address will be consistent throughout the
whole of the magazine, creating a house style effect. I will achieve this by using
informal and colloquial language throughout the whole magazine and make it quite
bold and noticeable, so that it stands out to my target audience and they can relate
to the magazine. This will help them realize the magazines style and make them
want to go back and buy it again. I will also make it an aggressive kind of magazine. I
will do this by using dark colours and aggressive looking font styles, like distorted
fonts or fonts that look broken and damaged. The dark colours will help it look
aggressive because it will look quite mysterious and dangerous, because when you
think of aggression or danger, you don’t think of bright pretty colours, you think of
dark dull colours. The font style will help it appear aggressive also because if I use
something that looks partially broken or distorted, it will look old and beaten down,
which will help represent it as aggressive and damaged.
My magazine genre will be the rock genre. I will help represent my magazine as a
rock genre magazine by the sorts of artists and bands I include, the sorts of colours I
use, the kind of language I use, the sort of font styles I use and the kind of layout I’ll
use. For the artists and bands, I will use rock looking bands and artists, and bands
and artists that actually play rock music. For the sorts of colours I’l l use, like I said
before I’ll use dark colours to represent the genre, because the rock genre uses dark
colours to represent the darkness and danger of the genre. For the sort of language
I’ll use, like I said previously I’ll use informal language so I’ll use colloquial language
and expletive language so I’ll use a lot of slang and swear words to appeal to the
target audience. For the font styles I’ll use like I said before again I’ll use fonts that
look quite distorted and broken, because the rock genre is messy and is associated
with violence and aggression, so it could look like broken glass or old and decaying
wood or something along those lines. For the layout I will use quite a messy layout,
so it’s not too ordered or neat, because the rock genre is generally quite messy and
unorganized, so I’ll layout my magazine this way so it helps to relate to the genre
and it fits in. I’ll also make it so it’s consistent throughout the whole of the magazine,
to create a house style and so it all fits in with each other and is consistent.

2. The target audience of my magazine will be at an age range of about 16-25 year olds,
so teenagers and young adults. The reason I have chose this specific target audience
for my magazine is because the rock genre is quite informal and generally not taken
too seriously, so this would fit well with this age range. Teenagers and young adults
tend to be informal so they would relate well with the magazine because the
magazine would be designed specifically to suit the target audience. As I’ve said
previously, I will use informal language so that my audience can relate to the
magazine and it will make them want to come back and buy the magazine. My
audience will range from males and females, but mainly be targeted towards males.
This is because men tend to be messier and not care too much about how they’re
seen, whereas women can be quite insecure about how they look and how they’re
represented. Also I’ll be using quite masculine font styles and colours, so
automatically it will appeal more to men. I will try to target the magazine more
towards females by using female bands and artists. My target audiences interests
will be quite wide, so they’ll be outgoing, heavy Internet users, quite aggressive and
loud, quite careless and reckless, etc. So my magazine will help my target audience
be able to relate to their interests by featuring gig pictures, to represent they’re
outgoing, I will use quite big, bold and aggressive fonts, and also make it appear as
loud.
The content of my first issue will include things like: News, reviews, interviews,
posters, features and albums.
The way I will lay this out is by having news near the front of the magazine, because
it’s one of the main important parts, and so by having that at the front, the readers
can read the news before they read anything else.
I’d then have things like reviews and interviews after that, because it’s nice to read
something that’s a little more laid back and not so serious after reading about the
news. The types of reviews I’d have would be editors’ reviews and readers reviews,
so you could read a bit of both and see what different people think. I’d have reviews
on things like music, gigs, new albums and new and upcoming artists. I’d have
interviews with bands and artists that are already well known, so the readers won’t
have to familiarize themselves with new artists, and so it’s interesting because you
already know the band/artist. After that section, I’d then have features and albums,
because features are a main part of a magazine, so I’d want that near the
middle/front and then after that I’d have albums, so that they’d be able to catch up
on the latest albums and which are the best to buy. Then nearer the end I’d have
posters and other miscellaneous things like little quizzes and other things like best
gigs. The reason I’d have these nearer the end is because they’re not too important
to know, and the posters wouldn’t be in the middle of the magazine splitting it up
from reviews and interviews, so it’d be nice and ordered.