The advertisement for Plan B's new album uses bold visual elements and minimal text to quickly attract readers. At the top, the band name and "presents" text informs readers that a new release is coming while drawing their eye with bright color against the page. Though the font is initially hard to read, the all-caps, sans-serif typeface shouts to get attention. The main image of the singer establishes familiarity with the artist for fans, though some may object to his depiction smoking given the magazine's general audience. Dark, dull colors and imagery of high rise buildings and a razorblade logo reflect the album's likely rebellious and gritty themes and messages tailored to its target demographic.

1. The first thing the reader is drawn to when looking at the
advertisement is the band name/logo at the top of the page. It reads
‘Plan B presents’ which straight away informs the reader of the band
name. Also, the way it says ‘presents’ lets the reader know that
something new is coming from the artist and makes them want to read
on and look at the rest of the advert to find out what it is and when it’s
out. The reason this is appealing to the reader is because of the bright
colour and the positioning of it on the page. However, the reader does
have to look carefully to read the font used as initially it is quite
confusing and hard to read. If somebody was just passing by or flicking
through a magazine, if they were not familiar with the artist then they
may not know who it is and not bother to look.
The typefaces used are all sans serif, creating quite a harsh,
sharp tone to the font. Also, the majority of the letters on the
advertisement are in upper case. This gives the impression that it’s
shouting at the reader to try and get their attention. The size and
boldness of the text again grabs the reader’s attention and makes it
easy to read and understand. The lack of text attracts a reader as they
can straight away see that they don’t have to read lots to get the
information from the advertisement. The poster only takes seconds to
read, so for somebody reading a magazine or passing by, it is attractive
as they can get the information from the advertisement in just a glance.
The main image on the advertisement is of the singer himself.
This makes the reader straight away familiar with the artist. However,
for somebody who isn’t familiar with the artist and does not like the
genre of music, they may get a bad impression of the artist as he is
smoking a cigarette. This is a stereotype of the rap music genre and as
the advertisement was found in a general music magazine, it may not
be respected by everybody reading the magazine. However, the
cigarette symbolises youthful rebellion, along with the hoody that the
artist is wearing. This reflects the age group and target audience that
the artist is reaching out to. The logo at the top of the page is shaped
as a razorblade. This displays masculinity, which again may reflect the
audience that the artist is targeting. The high rise buildings in the
background imagery may represent a lower class and associate with the
artist’s background also.
The colours used are fairly dull and dark, e.g. the black and
white. This may reflect the music within the album and any messages
behind the music. The red has connotations with danger. This again
may reflect the music within the album or even the artist himself and
his background. The red also stands out against the black and white,
making it attract readers.