The document considers various potential name ideas for a new music magazine, including "Mayhem", "MFY (Music for You)", "MOL (Music Out Loud)", "Indie Out", "Turn up", "Grime time", "Start off", "Indie-cisive", "Scream", "Fury", "X", and "Strum". The author analyzes each option in terms of how well it represents the magazine's intended genre, audience, and vibe. Names like "Mayhem", "Grime time", "Start off", and "Indie-cisive" are favored as they clearly indicate the genre of music covered and seem catchy and memorable.