1. Pineapple Resort
BUSINESS PLAN PRESENTATION
Yong Park
Shaniqa Roane
Jared Ross
Sakura Shu
Chenee Stone
Raihan Taleb

2. Organization Chart
Chenee Stone
General Manager
Yong Park
Assistant General
Manager
Sakura Shu
Food and
Beverage Manager
Jared Ross
Housekeeping
Manager
Raihan Taleb
Engineering
Manager
Shaniqa Roane
Front Desk
Manager

3. Mission Statement
Provide a superior hospitality experience
Ensure guests’ maximum satisfaction
Create positive work environment
Achieve results to satisfy guests, employees, and
investors

4. Executive Summary
• 250 room hotel
• Myrtle Beach, South Carolina
• Exceptional, friendly, and relaxing environment
• Moderately priced

5. Executive Summary Cont’d
• Combined with an in-house restaurant, a hotel shop,
quick check-in/check-out, we are currently seeking
investment funds to renovate our guest rooms,
conference rooms, business services, in-room minibars, and leisure club.
• With the new amenities we are adding into our hotel,
the Pineapple Resort will build the fundamentals of a
highly profitable hotel venture.

6. Management Profile
 Extensive hospitality backgrounds
 Ensure all aspects of the hotel are managed
appropriately
 Differentiate the type of services offered at our hotel
from our competitions
 Build our reputation and attract frequent business
and leisure travelers

7. SWOT Analysis
Strengths
Opportunities
S
W
O
T
Weaknesses
Threats

8. Strengths
Location
High Tourist Attraction
Price Efficient for All Markets
Recreational Environment
Great Nightlife
Ideal Vacation Spot
High Staff Moral
Law Staff Turnover Ratio

9. Weaknesses
Slow Off Season
Maintenance of Exterior Facilities
Renovation
Low Capital
High Renovation Cost

10. Opportunities
Catered Events
Conventions
Package Deals
Tours
Wedding/Events

11. Threats
Extreme Weather Concerns
Competition During Peak Season
Competition with Franchises

12. Why Franchise?
•
•
•
•
•
Better training for employees
Established business model
Increased capital opportunities
Low capital overlay
Brand Recognition

13. Hilton Hotel & Resorts
• One of the most recognized
name in the industry
• 92 Years of experience
• Target business and leisure
travelers
• Meet one of their criteria of
locating at the vacation spot
• Our amenities

14. 1st Mortgage

15. 1st Mortgage
Hotel Shop
Leisure Club
Other Expenses
Mini-Bar
Business Service
Conference Room
Rooms
1%
2% 2%
10%
16%
1%
68%

16. 2nd Mortgage
Renovation
Capital Cost
Percentage
Leisure Club
$838,093.74
42%
Conference
Room
Others
$501,875.00
25%
$660,031.26
33%
Total
$2,000,000.00
100%

17. 2nd Mortgage
Renovation Cost
33%
42%
25%
Leisure Club
Conference Room
Other

18. Current Strategies
• After speaking with our guest speakers, we have made
many adjustments in terms of our strategies for the current
year.
– Analysis Our Numbers
• Understanding Our Revenue
• Focus on Staff and Guest Satisfaction
– Focus on Marketing
• Direct Sales Force
• Business Press
– Room Rate Adjustment to Fit Off-Peak Seasons
– Increase Conference Room Rate Per Guest

19. Hotel Reflection
• Year One
– 20% Occupancy
– Revenue- avg.
$250,000/Month
– Gross Operating Profit
11.88%
– REVPAR $27.18
• Current
– 40% Occupancy
– Revenue-avg.
$600,000/Month
– High Staff Satisfaction
– Gross Operating Profit 50%
– REVPAR $41.67

20. Last Year’s Financial
Q1
Room Sales
Food Revenue
$
112,983.00
Beverage
Revenue
Other Sales
Total Revenue
$
$
55,561.00
Q3
$
645,115.00
$
1,139,172.00
368,105.00
$
Q2
$
102,897.00
Q4
$
$
745,225.00
$
$
401,753.00
$
131,656.00
7,959.00
$
15,139.00
$
19,747.00
$ 544,608.00
$ 1,902,323.00
$ 1,298,381.00
492,465.00
184,603.00
$
$
75,987.00
11,432.00
$ 764,487.00

21. Last Year’s Revenue
Q2 Revenue
Q1 Revenue
5% 1%
1%
10%
21%
68%
Rooms
Food
Beverage
Other
34%
60%
Q3 Revenue
Rooms
Food
Beverage
Other
Q4 Revenue
2%
10% 2%
10%
31%
57%
Rooms
Food
Beverage
Other
24%
64%
Rooms
Food
Beverage
Others

22. Current Year Hotel Status Based on Room Occupancy Percentage
70%
60%
Percent Occupancy
50%
40%
30%
20%
10%
0%
Starting Ppint
Q1
Q2
Q3
Hotel California
0%
18%
35%
37%
Hotel Wisteria
0%
20%
49%
65%
BOSS Hotel Group
0%
26%
57%
61%
Grove at Georgetown
0%
22%
42%
46%
Pineapple Resort
0%
26%
38%
41%
Carpe Diem
0%
23%
44%
57%

23. Current Year Hotel Status Based on
Income After Taxes
1500000
Income After Taxes
1000000
500000
0
-500000
-1000000
-1500000
Last Year
Q1
Q2
Q3
Hotel California
0
$(208,235.00)
$318,277.00
$259,174.00
Hotel Wisteria
0
$(478,080.00)
$709,285.00
$852,503.00
BOSS Hotel Group
0
$(225,612.00)
$474,417.00
$1,036,797.00
Grove at Georgetown
0
$(187,465.00)
$737,280.00
$683,162.00
Pineapple Resort
0
$(104,364.00)
$651,522.00
$722,820.00
Carpe Diem
0
$(1,286,794.00)
$638,906.00
$713,633.00

24. Team Reflection
• Up & Down Experience
• Success= Team Effort
What We’ve Learned
•
•
•
•
•
•
Communicate Effectively
Be Open-Minded
Be Creative
Take Chances
Make Educated Decisions
Voice Your Opinion
• Have Fun
• Adjust Accordingly
• Use Work Experience

25. Sources
HOTS Scorecard
HOTS Online Financial Statements
Official Hilton Worldwide Website
HOTS Online Handbook