Introduction to resort for recreation mgt

1. Resort
Management
RECREATION AND LEISURE MANAGEMENT

2. Introduction to
resort

3. Learning Objectives
 Give the definition of the resort
 Differentiate the types of resorts
 Outline the characteristics of each types of resort
 Differentiate the operations of a commercial hotel
with a resort hotel
 Appreciate the services rendered by both
commercial and resort hotels by the differences in
operations that they posses

4. Introduction to resort
TOP 10 BEACH RESORT

5. What is resort?

6. Resort
Is a compound building and
facilities located in a scenic area,
providing lodging, entertainment
and a relaxing environment for
people on vacation.

7. CAN BE
DIVIDED
INTO
CERTAIN
AREAS:

8. 1. Compound of building
and facilities
It is a complex that is composed of different
buildings and facilities.
Have massive structures that could not be limited
only in the construction of a single building.
Others include a separate lodging facility to house
guests who opt to stay for longer period of time

9. 2. Located in a scenic
area
Resort guest is of main consideration if we will be
developing facilities inside the resort.
A guest wants to see something out of ordinary,
everyday life that could make them getaway from
it all( city life).
One of the requirements of a resort is to be
located in a place which is very pleasing to the
eyes.
The landscape or the surroundings where the
facility is suited is very important for this is where
the concept of the resort services could be derived
from.

10. 3. Provides lodging,
entertainment and a relaxing
environment
Services such as lodging and entertainment also
poses a basic need in the construction of a resort.
Most guests want their vacation fully-spent and
would want to maximize their experience,
specifically if it is a destination resort.

11. 4. For People on Vacation
The target market of a resort: Vacationers.
Resort target leisure people specially vacationers
who tend to stay a little longer.
They want their experience memorable and that
every detail of their stay id beyond compare.

12. Resort Categories
According to Gee(2010) resorts can be classified
in diverse types:
By seasonality
By location
By size
By form of ownership
By designation

13. Resort Categories
 Categorize resorts into:
 Proximity to primary market
 Setting and Primary amenities
 Mix of residential and lodging properties

14. Proximity to primary
market
Resorts can be classified as:
1. Destination resorts- are many miles away from
their target market. Usually reached by the use
of air transportation to minimize the travel time
and maximize the guest experience.
- Usually travel to these resorts once or twice a
year.
- Example: if Manila, a destination resort for you is a
trip to a resort in Davao or Boracay.

15. Proximity to
primary
market
Resorts can be classified as:
2. Non-destination resorts – which can be reached
upon when travelling
-you drive to the resort for about 2 -3 hours and can
be frequented whenever the guests wishes.
-example: Manila – Caliraya Resort club in Laguna

16. Setting and
Primary
Amenities
Resort could be categorized based on its location
and services.
1. Ocean based resort/ Beach resort – hotels which
have the ocean as the location.
- Rely on sand and sunshine together with various
activities that could be done within the setting. Like
Boracay and Puerto Galera are famous sites in the
Philippines.

17. Setting and
Primary
Amenities
Resort could be categorized based on its location
and services.
2. Lake/ River Based resort – surrounded by land apart
form any body of water or other outlet that serves to
feed or drain it.
-Typically in the Philippines, these resorts are in the
development phase but could be found in Loboc river
resort in Bohol and Caliraya Resort club in Laguna.

18. Lake/ River Based resort -Loboc river resort in Bohol

19. Lake/ River Based resort - Caliraya Resort club in Laguna.

20. Setting and
Primary
Amenities
Resort could be categorized based on its location
and services.
3. Golf/ tennis based resort – situated in golf course
or tennis based resorts rely mainly on weather
conditions because of the nature of the activities that
is closely linked with the establishment.
Example: Camp John Hay Gold Club in Baguio
Canyon Woods Resort Club in Laurel, Batangas.

21. Golf/ tennis based resort - Camp John Hay Gold Club in Baguio

22. Golf/ tennis based resort - Camp John Hay Gold Club in Baguio

23. Golf/ tennis based resort - Canyon Woods Resort Club in Laurel,
Batangas. https://www.facebook.com/canyonwoodsresortclub/videos/797257774112612

24. Setting and Primary
Amenities
Resort could be categorized based on its location
and services.
4. Mountain Based/ Ski resorts – mountain resort is a
place to holiday or vacation located in mountainous
areas.
- The term includes ski resorts, where winter sports,
including skiing, snowboarding, ice climbing and ice
skating are practiced as well as places where summer
activities such as mountain biking, mountain hiking.
- In hot climates, hill and mountain resorts are visited
for cooler temperatures at higher elevations.
Example: Baguio and Tagaytay are resort areas that
can be classified as mountain based resort

25. Mountain Based/ Ski resorts-n top 10 mountain resort in
the Philippines

26. Mountain Based/ Ski resorts-The World's Most
Expensive Ski Resort

27. Mixing of residential and
Lodging properties
Based on the scheme on which lodging and accommodation are based.
1. Traditional lodging/ resort hotel
 most common form of resort development.
 Requires a relatively modest financial investment.
 Guest at this will select the property on the basis of convenience.
 For Business travelers, convenience might mean the hotel is close to the highway or to the
business to be visited.
 For Leisure traveler in translate to proximity to the beach or other tourist spot. Fine dining is
additional attraction.

28. Mixing of residential and Lodging
properties
Based on the scheme on which lodging and accommodation are based.
2. Timeshare/ vacation ownership. – is a property with a particular form of ownership or use
rights. Typically resort condominium units, in which multiple parties hold rights to use the
property and each sharer is allotted a period of time( usually one week same every year) in
which they may use the property.

29. Mixing of residential and
Lodging properties
Based on the scheme on which lodging and accommodation are based.
3. Destination clubs- introduced by Rob McGrath. Targeting affluent families
who want the benefits of second home ownership but with more flexibility and
choice where they can vacation each year.
- Different membership types.

31. Management of Resort
 Visitor Market- A guest in resort goes there for
leisurely purposes.
- Very demanding and requires personalized service
to the very detail.
- Guest pays so much just to experience the exquisite
service a resort hotel brags about.

32. Management of
Resort
 Facilities – resorts are a lot
bigger in terms of rooms
because of the different
activities that a resort offers(
bigger closet space be
available as well).

33. Management of
Resort
 Location – remote location. It should
be serene, out of familiar that would
really take away the concept of work
in season. Taking up large amounts
of land to facilitate the activities.

34. Management of Resort
Recreation – has a lot of
recreational activities to
offer. Based on the
location.
- Beach resort will offer
beach volleyball,
swimming, boating, jet
ski, etc.

35. Management of Resort
 Seasonality – operational of resort is
seasonal. Peak times are linked entirely
with the season.
- Beach resort = summer is the perfect
time for guests to enjoy.
- Need to pushed to do so much
marketing efforts to maximize the
revenue that they can get from the
season.

36. Management of
Resort
 Personnel attitude – guest in
resort pays so much just to
experience magnificent luxury.
The experience is very important
to them that is why a staff
should equal the expectations of
this kind of guests.
- Should exhibit flawless service as
far as they can.

37. Management of
Resort
 Managers – resort managers should
exhibit two important assets:
1. they should be knowledgeable on the
natural setting on which the resort is based
– taking into account the personality of the
location, nearest establishments and the
risks that the setting may contain
2. The manager should also be
knowledgeable with guest activity
programming – the manager should be
able to suggest compatible setup with his
guests.

38. Management of
Resort
Rates – Charging
maximum rates on the
weekend and offering
discounts during the off
season.

39. Management of
Resort
 Amenities – resort guests expect to
participate in a number of activities.
When a guest is on the property for
several days or weeks, a well-
designed guest activity program is
required to satisfy them.
-programs must take into account
the demographic, psychographic and
physical backgrounds of guests

40. Management of
Resort
Corporate responsibility – many resorts are large and
located in remote areas, they constitute a minor, if
not the major, piece of the local economy.
-management takes on certain responsibility to the
area.
- Has to take into account when making decisions to
lay off employees during the off-season.

41. Management of Resort
 Employee Housing – based from
its location will provide housing
for its employees.
-as resort employ people from the
city, it is important that they
provided suitable housing.

42.  Labor skills – employees in resorts tend to rotate into different jobs
both during the season and in the off-season.
- Especially in the off-season, when being employed means being
flexible and having multiple skills.
- example: if there is snow at a ski area, employees may find
themselves working in maintenance.
Management of Resort

43. Management of
Resort
Sources of Revenue –
retails sales: souvenirs,
arts and crafts, designer
resort wears and more
important is the
recreational activities.

44. Management of
Resort
 Traditions – many resorts caters to repeat guests
who are attracted by annual festivals and theme
weekends. They come back to enjoy the experience
year after year.
Example:

45. RESORT GUEST

46. Resort Guest
GUEST CAN BE
CATEGORIZED WHY
THEY GO TO A
SPECIFIC RESORT,
WHAT DRIVES THEM
AND WHAT KEEPS
THEM COMING
WHENEVER AN
OPPORTUNITY FOR
RECREATION ARISES

47. Motivation
2. Friends and relatives: Active city visitors – this cluster
of the population seeks out the familiar when they visit
friends and relatives. More inclined to see the sights,
shops, and engage in cultural activities.
1. Friends and relatives: Non-active visitors- travelers
look for familiar surroundings where they visit friends
and relatives. They tend not to participate in activities.

48. Motivation
3. Family sightseers –
they look for new
vacation places that
would entertain and
enrich their children.

49. Motivation
4. Outdoor
vacationers – want
clean air, rest and
quiet and beautiful
scenery.

50. Motivation
5. Resort vacationers –
driven by the image, name
and prestige of the resort.
They usually go to the
place because the resort
itself is already an
attraction.

51. Motivation
6. Foreign Vacationers – consist of
people who seek destinations they have
never been to before. A foreign
atmosphere offering an exciting and
enriching atmosphere with beautiful
scenery is important.

52. Behavior
 Resorts can also be categorized based
on their desired outcomes. What the
guest do before, after and on the actual
experience could actually be the basis
on how they are classified.
 3 major segments:
1. Getaway/Family travelers
2. Adventurous/ Educational Travelers
3. Gamblers/ Fun travelers

53. Behavior
3 major segments:
1. Getaway/Family travelers – These guests are similar to the Nonactive
Friends and relatives, family sightseers and outdoor vacationers. They tend
to visit places like:
• Good place for children
• Where friends and family live
• Scenic
• Places they can rest and relax
• Full of friendly residents
• Within driving distance
• Places where they can learn new things
• Safe
• Good mountain areas
• Congestion-free

54. Behavior
3 major segments:
2. Adventurous/ Educational Travelers – Similar to foreign
vacationers.
• Tend to engage in cultural activities such as visiting museums, galleries,
opera and theater.
-Visit places that:
• Someone else they know had been to
• Offer a number of things to see and do
• Are famous cities or places
• Have elegant dining
• Offer a full range of hotel accommodations

55. Behavior
3 major segments:
3. Gamblers/ Fun Travelers – linked to resort vacationers. They
want a highly popular place where they can gamble, participate
in recreation or sport and enjoy a good nightlife and fine dining.
-they are also concerned about price, the availability of good
beaches, sunabthing and good weather. They are less concerned
about cultural activities, being close to friends and relatives while
on vacation and the presence of amusement parks.

56. Guest
Activities
Guests could also be classified based
on the different guest activities that
they enjoy during the time that they
are in the resort.
Travelling for different guest activities
are usually linked with adventure travel.
Adventure travel can be considered as
Hard Adventure and Soft adventure.

57. Guest
Activities
 Hard Adventure:
1. Whitewater rafting –
recreational outdoor
activity of using an
inflatable raft to navigate a
river or other bodies of
water. Done on a rough
water in order to thrill and
excite the raft passengers.

58. Guest
Activities
 Hard Adventure:
2. Kayaking – use of a kayak
for moving across water.

59. Guest Activities
 Hard Adventure:
3. Skydiving – action sport of exiting an
aircraft and returning to earth with the
aid of gravity and the last part of the
descent is by using a parachute.

60.  Hard Adventure:
4. Parasailing- also known as parascending or parakiting is a recreational
kiting activity where a person is towed behind a vehicle usually a boat while
attached to a specially designed canopy wing also known as parasail wing.
Guest Activities

61. Guest Activities
 Hard Adventure:
5. Windsurfing – a surface water sport
that combines elements of surfing and
sailing.

62.  Hard Adventure:
6. Bungee jumping – jumping from a tall structure while connected to a large
elastic cord.
7. BASE jumping – stand for building, antenna, span and earth. Participants
jump from fixed objects and use a parachute to break their fall.
Guest Activities

63. Guest Activities
 Soft Adventure:
1.Camping- outdoor recreational activity. The participants are called campers. May
involve the use of tent, caravan, motorhome or no shelter at all.

64. Guest Activities
 Soft Adventure:
2. Bird-watching – wildlife observation in which the
observation of birds as a recreational activity. It can
be done with the naked eye, through a visual
enhancement device like binoculars and telescopes
or by listening for bird sounds.

65. Guest Activities
 Soft Adventure:
3. Sailing
4. Photo safari

66. References:
Lansangan-Cruz, Z. (2019). Micro Perspective of
Tourism and Hospitality. Rex Book store.
Cornell, D.A.V. (2020). Resorts & Recreation
Management 2nd edition. Mindshapers Co., Inc.
Santos, B. & Manzano, R.G. (2010). Principles of
Tourism 2. C and E Publishing Inc.