Hotel management Proposal

1. Case Study of
Sofitel Hotel in
Chinatown, Singapore

2. BUSINESS ENTREPRENAURSHIP -MODEL
Business formulation
Market Research & Project Identification Project Report ,
Feasibility and Design
HOTEL BUSINESS PROCESS
OPERATIIONAL SUPPORT SERVICES CORPORATE BUSINESS
Accommodation Sales and Marketing Business Plan Branding
Food Finance, HR, Admin Asset Management
Kitchen Material Supply Chain Balance sheet, Fixed asset Register
Health Club Security Profit Plan, Risk management
Spa SWOT - WELFARE
Disco Organization structure job Descriptions
Swimming Pool Tax Planning
Transport New Project
Tour –Local Guest Trade Union Management Relations,
Disciplinary process

3. Size of the projects and budgets
• Sofitel Hotel –Chinatown, Singapore–the concepualistaion of the project –80 room units –with
Restaurants outlets, Public Areas
• Staff facilitations
• PROJECT CONCEPTION TO IMPLEMETATION
• PRE CONSTRUCTION ACTIVITY
• SITE SLECTION AND LOCATION
• SOIL TESTING , WATER AVAILIBILTY
• CRITICAL MINIMUM PATH –PERT, Projects should adhere to Timing schedules,
manpower deployments
• Engineering planning constructions
• Material procurements /Contracting
• Manpower utilisations
• Budget estimates to actuals
• Funds Deployment
• Marketing and Risk analysis documents

4. Mobilization of funds –Financials
• The funding for the project were mobilized from various banker consortiums
• The funding was channeled through Letter of Credits for all materials purchased, Material
request were furnished on the basis of purchase request approved by financial committees of
bankers Consortiums
• Body of the banks Funding on Specific Criteria's Charges were created for every source of
funds

5. Sofitel Hotel Project
Sofitel Hotel project is a concept of Value addition, It Semblances the Growth of companies vertically
and horizontally. It Emphasises the corporate planning activity as it arranges new vistas of the
company in terms of growing operational role , opportunitues for employee development a cash flow
derivative, sales and marketing thrust, procurement supply chain –centralised and standardisations
concepts
Project planning and development - the obvious objective of the corporate entity would be to roll out
plans for generating the funds flow –to mobilize from operations and external sourcing – optimizing
revenue management for identification of new projects of the hospitality

6. •
Communications Plan
The most common mechanism is a weekly or monthly progress report, describing how the project is
performing, milestones achieved and work planned for the next period.
Risk management is an important part of project management. Although often overlooked, it is important to
identify as many risks to your project as possible, and be prepared if something bad happens. Here are some
examples of common project risks:
1. Time and cost estimates too optimistic.
2. Customer review and feedback cycle too slow.
3. Unexpected budget cuts.
4. Stakeholders changing requirements after the project has started.
5. Stakeholders adding new requirements after the project has started.
6. Poor communication resulting in misunderstandings, quality problems and rework.
7. Lack of resource commitment.

7. PROJECT TENETS
Hotel Construction and Development process, ranging from Site selection, Land and purchase Land
Lease, Hotel Financial projections, Hotel Feasibility Study, Hotel Project Cost Estimate and Budget
, Hotel Concept development, Hotel Design Guidelines fot Hotel Exteriors, Lobby, Guest Rooms and
Corridors, Food and Beverage Outlets, Kitchen, Laundry, Swimming Pool and other front and back
areas of a Hotel.
Selection of Hotel Furnitures Fixtures and Equipment (FF&E) and Hotel Operating Supplies
and Equipment. The importance of Hotel Business Plan and the process of Hotel Star
Classification
Owners, Investors, Real Estate Companies, Hotel Managers and Hospitality Professionals,
Architects, Interior Designers the various aspects of Hotel Development, Construction, Project
Management and Hotel Operations.

8. PROJECT IMPLEMENTS
• QUANTITY SURVEY REPORTS
• FUNDS MANAGEMENT - COORDINATION WITH BANKERS
• TOTAL QUALITY MANAGEMENT
• COST OVERIDES
• Project Concept, Industry Analysis, Project Details, Industry Statistics Technical Aspects, Human
Resource Planning, Marketing & Promotions, Market development, Mobilizing bank loan, Financial
Estimates, project cost
• Challenges and Critical Success Factors. Average Occupancy and Rate Technology Adoption in
Hotels. Environment Management Practices ( % of hotels monitoring quantitative
performance). Average Monthly & Daily occupancy

9. Project conception
• A PROJECT VIABILITY REPORT IS PREPARED WITH A VISON AND PLAN TO
IMPLEMENT THE SAME
• THE VIABILITY IS MADE IN TERMS OF PAYBACK AND A FEASABILTY IS CARRIED WITH
A BUSINESS AND MARKETING PLAN A DERIVATIVE CASH FLOW PLAN, A HUMAN
RESOURCES, MATERIAL PROCUREMENTS SUPPLY CHAIN, CONSTRUCTION, APPROVALS
AND LICENSING, LOCATION AND LAND SITE ACCQUIREMENTS
• AFTER THE PROJECT FEASABILITY IS ASSESSED THE SOURCES AND MOBILISATION OF
FUNDS IS CONCIEVED WITH THE FORMATION OF CAPITAL STRUCTURE
• A PROJECT PLAN – ENGINEERING NORMS AND MODALITIES , APPROVAL OF PLANS , SOIL
TESTING , WATER TESTING , THE DISTRIBUTION OF THE APPROVED LAYOUT IS
SEGMENTED TO PROJECT ACTIVITIES , DEFINING THE INDIVIDUAL ACTIVITY SET UP
FOR THE CONSTRUCTION BY CERTIFIED ENGINEERS AND QUANTITY SURVEYORS

10. Sofitel Hotel
Location:- Based on a review made by Kumar Karan in September 2020, the Singapore economy
reported a growth rate of 39% for the Chinatown area in 2020 after a decrease of 34% in 2019. These ones,
these the trends in recent years are the result of the worldwide economic and financial crisis. So while
deciding the location of the hotel one thing that should be kept in mind that is peace and silence comes with a
price tag and another thing is that should be easily approachable and provide the facility of parking, market,
malls etc. In the public garage that is next to it, parking facilities will be provided. Around 600 parking
spaces are offering by the hotel. These are the key points which are necessary for deciding the location which
are as follows:
• Local government authorities (who enforce health and safety, hygiene and planning regulations)
• Other businesses and people who live in the neighbourhood. (some of whom may also be customers)
• Community, educational, religious, social and voluntary institutions Leisure, sporting and tourism
attractions
• The local media.
• Local publics can exert considerable influence on a hospitality business. Developing effective public
relations activities and fostering good relationships with local publics is part of the marketing task.

11. Guest Rooms
• 50 guest rooms of 50 sq m., designed as superior double rooms
• The entire concrete slabs were manufactured through batching machines the product mix was
Cement
• The approved plans were used for defining the buildings within the parameters of authorized
constructions , the units were costed on actuals
• The foundations were Defined with Barbending steel rods and rafters
• The constructed units were measured by quantity surveyors and the building construction
progress reports were submitted to the bankers for approval the loan

12. Restaurant and bar target markets
• Apart from a small number of high-profile outstanding eating and entertainment establishments (where the
reputation is so high that customers are prepared to travel a long distance), customer markets for
restaurants and bars are focused on locally defined areas. Market variations occur according to whether the
unit is sited in a city center, the suburbs or a countryside location, and are determined by the different geo-
demographic characteristics of the neighbourhoods. The characteristics of restaurant and bar target
markets are also defined using gender, income and stage in the family life cycle, and using benefit
segmentation criteria like service/quality, price/value, and time/convenience. Research consistently
demonstrates that diners look for quality of food, quality of service, value for money, friendly staff and
cleanliness.
• Restaurant s A massive restaurant hall to meet around 800 guests at a time was constructed with vantage
buffet lay out counters, this service for breakfast lunch and dinner
• A karaoke hall , a bar, banquet Halls were constructed as also a 24 hour coffee shop
• Restaurant Equipment –Tables, Chairs, CHAFFING DISHES multiple, connecting steam pipes to
all dishes, crockery, stone ware cutlery glassware, table ware, napkins

13. PublicAreas
• The public Area construction work included the guest lobby, all front and back offices , Banqueting
Facilities, stores rooms and Administrative offices, swimming pool, children's park, play grounds , water
storage tanks, Garden with Trees, pathways in concrete slabs, Street Lights, Staff cafeteria, resorts
entertainment and guest sports
• The Guest Rooms, kitchen Area, Public Areas were selective vantage points of the Chinatown area, as
also the buiding structural stability, Architectural style and the Resort Ambience
• The Swimming pool, Health club –fitness set up were Sofitel Hotel Pride , where the Video Conference
and seminar facilitation connected to Remote destinations Globally were a opulent guest services
facilitations
• The Swimming pool was based On a Singapore Theme, was a Luxurious one, carved out of a piece of Rock
, with specific facilitations
• The health Club or Fitness Club was well equipped

14. Kitchen planning
• The kitchen Area was constructed to maintain the spacious requirement of space required for placing
cooking equipments like salamanders grills, freezers walk in coolers, kitchen stores etc
• Wash Up areas were planned and constructed for holding dishwashing machines and Pot washing
facilities, garbage rooms were designed to store and role out to Incinerators for converting to Ash
and disposed to the waste effluents created at 60 meters Depth as a part of the environment
protection Option
• The Deep freezers and walk in coolers were constructed with best Insulation Facilities, a permanent
freezer storage Facility for the various meat fish poultry items.

15. Internal Strengths Internal Weaknesses
Positioning
Brand image rating increased by 3%
over key competitor according to
independent research
Brand image suffers due to lack of
consistency, caused by wide variety of
standards in group’s units
Location
Most convenient access to motorway
network
Problems of noise from passing traffic
Product
Recently refurbished bedroom décor is
superior to competitors
Standard bedrooms are smaller than
those of two newly-built competitors
Price
Customer questionnaires suggest very
high ‘value for money’ ratings
Leisure-break family inclusive price
10% higher than competitors
Distribution
Continued investment in CRS has
ensured quicker response times to
enquiries
Conference agents’ high commission
levels eroding profitability on
conference bookings

16. Internal Strengths Internal Weaknesses
Marketing communication
Recent advertising and public relations
campaign has raised brand awareness by
5% compared to competitor set
Standard hotel brochure format dated
compared to new competitors’
brochures
People
Key heads of department have worked
at the unit for 15 years
High turnover of housekeeping staff is
preventing effective staff training
Processes
Improved check-in/check-out at front
desk, according to mystery shopper
analysis
Banqueting suite does not have
adequate hot food storage facilities
Physical evidence
Excellent landscaping and lighting, and
prominent signage on major road
Kitchen waste storage and bin area
always untidy
Customer satisfaction
High (and increased) level of repeat
business travellers staying compared to
two years ago
Customer questionnaires identify
problems of inconsistent standards of
housekeeping
External Opportunities External Threats
Political
Changes in licensing law will increase
family market for Sunday eating out
Changes in health and safety legislation
means that kitchen equipment
specifications will have to be adapted
Economic
Increased consumer disposable income
will generate more demand for leisure
breaks
High exchange rate makes cost of
foreign holidays relatively cheaper and
negatively influences demand for
domestic holidays

17. Technological
Growth of Internet and e-commerce
provides opportunity to promote
leisure breaks on the Internet
Business travel agents directing web
links to corporate client’s intranet is
eroding customer loyalty to hotels
Environmental
Concern for environmental issues means
consumers will value biodegradable
packaging for takeaway food
Concern about air pollution might
discourage tourists from staying in city
centre locations
Competition
Few competitors are in same field so
supply of the goods is not interrupted.
But Sofitel will provide some additional
packages to the customers for the
growth of hotel and increase the revenue
such as providing one time free meal to
the customer. This helps to improve the
business strategy.
One competitor provides similar
services to the customers as well as a
relationship with business. Hotel 1887,
The new opera house is the main
competitor in Chinatown area.

18. Conclusion- Sofitel Hotel
• The project was completed in 2 years on time, costed 10 million Singapore Dollars, there was a excess to
budget estimate to Real cost overide of 2 million Singapore Dollars mainly due to inflation, and Other
Non Budgeted expenses and project additions, Add ons
• By and large talking, there are just a set number of hotels in the whole region of Chinatown which really
can accomplish a rate premium far higher than contending lavish hotels. In fact, the reason for the
achievement of an individual market pioneer is the correct area. Thus, few out of every odd city is
reasonable for hotels acting in this fragment with separate costs. Alluding to area one of these
examinations, Chinatown is prepared for another billboard, a really remarkable turn of events, bringing
public and global funding to the market. The city is all around situated as an objective for business just
as recreation explorers. By following the idea of joining custom and history with most recent patterns
and developments, remarkable administrations, goods of the best expectations, customary engineering
with contemporary inside plan, and private and notable area with a selective extravagance brand, the
hotel will have the option to make sure about the most elevated situation in the market and focus on the
upper premium business and relaxation market.

19. THANK YOU
02/15/13 19