1. Shauna M. Aguirre
4564 Leon Street San Diego, CA 92107
(619) 322.0225
shaunaaguirre@yahoo.com
Summary:
Visionary, results driven hospitality executive with an outstanding record of leading change and
exceeding expectations. Ambitiousl, with a passion for sales and marketing, has proven ability to
dramatically grow revenue and transform properties. Provided direction at the senior
management level for F&B operations. Proven record in restructuring business components to
increase revenue, significantly improving bottom line. Guest focused, utilizing unique training
methods to develop a dynamic culture of service. Articulate, combines a strong business
comprehension with the ability to conceive a distinctive approach for motivating team members
and building business models. Well versed in culinary arts and exclusive wine & spirits. Highly
involved & deeply rooted within the local community.
Noble House Hotels & Resorts - Privately owned hotel chain with 17 hotels Nationwide
Director of Entertainment, F&B Consultant - May 2013 - Nov 2014
Designed & executed innovative and aggressive entertainment program throughout 5 hotels to
achieve a complete brand transformation.
Directed implementation of Corporate Entertainment program. Secured weekly live entertainment
for 5 hotels: Palm Springs, San Diego,Napa Valley & Redondo Beach & Gateway, Co. Annual
budget of $1.5 million. Over 800 shows annually.
• Programmed 20 shows per week
• Coordinate all aspects of quarterly Private Listener concerts with local radio
stations. Featuring up & coming artists & Celebrity appearances. Average event
attendance of 500.
• Manage all aspects of show production: Band riders, sound & light production,
marketing, ticket sales. Program all holiday & special events.
• Negotiate all contracts.
• Generate all band check requests for weekly payment. Manage all payment
accounting.
• Coordinate all lodging needs for bands.
• Scouted new & unique talent in each region.
• Changed concept and programming in lobby bar in LA and added a new revenue
generating venue.
National Recording Artists:
• Coordinated Summer Concert Series for Gateway Canyons Resort in Colorado.
• Chris Isaak, Kenny Loggins, America, Shelby Lynne.
• Negotiated all contracts. Coordinate all production & lodging details.
Web Sites & Social Media
• Update and maintain accuracy of 5 hotel web site monthly calendar of events.
• Create content and creative for inclusion on each individual hotel web sites,
Facebook posting, Twitter & Instragram.
Marketing:
• Assist in production of all radio advertising spots.
• Generate weekly, monthly & special event marketing collateral for each property.
• Manage weekly advertising in local publications: Desert Entertainer, Coachella
Valley Weekly, SD Beacon, SD Reader, City Beat, Palm Springs Life.
• Maintain accuracy and content for local internet listings.

2. • Coordinate all entertainment PR & Marketing with National PR agency.
F&B consulting:
• Assisted in all aspects of re-opening fully remodeled restaurant. Consulted in all
aspects of F&B operations. Created massive marketing campaign. Programmed
live music 5 nights a week driving record revenue. Managed all aspects of
special events with attendance ranging from 25-1000 guests.
• Consulted in all aspects of menu development for relaunch of fine dining
restaurant.
The Shores Restaurant and La Jolla Beach and Tennis Club -The Shores Restaurant
General Manager –The Shores Restaurant.
Talent Buyer/ Entertainment Director – Marine Room - May 2012 – May 2013
Designed and executed operational standards to change the concept of the restaurant:
$10k menu design change.
Staff uniform change.
Seasonal & themed beverage program.
Table-top change resulting in $20k savings/year in linen expense
Complete menu redesign, incorporating locally sourced foods with a 100 mile
rule which changed the quality of the food and improved food cost.
Provided executive oversight of day to day operations of a $12 million food and beverage
function. Scope of responsibility included high-volume restaurant & lounge & full service
room service for 2 properties. Hotel MOD responsibilities. Directed a staff of 40.
• Exceeded all budget expectations and revenue forecasts.
• Decreased Labor costs while maintaining a superior standard of service.
• Maintained a consistent food & beverage cost below budget.
• Managed all controllables with-in budget.
• Managed all daily accounting & reporting.
• Manage all payroll accounting & reporting
• Implemented extensive FOH, food and wine training.
• Directed all monthly inventory management procedures.
• Cultivated strong relationship with customers to drive business development. Maintained
high level of customer contact and response
• Coordinate all special events & group events ranging from 10-200 guests.
• Coordinate and participated in local charity events:
Chef’s celebration, Liver foundation fund raiser,San Diego Restaurant Week, San
Diego Big Bay food and Wine festival, Taste of the Cove in La Jolla.
Talent Buyer for The Marine Room, The Shores Restaurant & La Jolla Beach & Tennis Club.
• Programming generated record revenue and resulted in year-round programing.
• Programmed 20 bands per month.
• Upgraded quality of entertainment
• Increased revenue in lounge and changed happy hour dynamic.
Accomplishments:
• Highest grossing month, highest grossing day & highest grossing year in 40 year
restaurant history.
• Increased employee retention by creating a positive working environment.
• Improved service standards with consistent training, resulting in improved customer
feedback scores, increased up-selling techniques and increased guest loyalty.

3. Bartell Hotels - Humphrey’s by the Bay Restaurant & Humphrey’s Backstage Live
General Manager - Humphreys Restaurant, Humphreys Backstage Lounge
Talent Buyer - Humphreys Backstage Lounge - June 2006 – May 2012
Provided executive oversight for day to day operations of a $20 million dollar F&B function.Scope
of responsibility included a high-volume restaurant & lounge and Co-managed world class
concert venue. Performed all talent buyer duties for live music venue. Hotel MOD responsibilities.
Directed a staff of 80+.
• Consistently exceeded all budget requirements & revenue forecasts.
• Achieved record setting F&B costs.
Talent Buyer for Humphreys Backstage Music club. Annual Budget of $350k.
• Hire and coordinate more than 40 bands/shows per month.
• Improved quality of entertainment, increased revenues.
• Generated weekly print ad for SD Reader.Publish monthly calendar for
distribution to 7 hotels.
• Performed HR duties for all F&B personel with a staff of 80 full time, seasonal &
temporary employees .Streamlined new-hire procedure. Oversee all staff accounting &
reporting. Dealt with all aspects of Union issues.
• Managed all operational aspects of restaurant, lounge & concert venue.
• Managed Wine Spectator Award winning wine list with 300+ wines.
• Implemented extensive FOH food and wine training. Maintained daily pre-shift training
policy.
• Directed all monthly inventory management procedures.
• Cultivated strong relationship with customers to drive business development. Maintained
high level of customer contact & response.
• Coordinate all special events and large group events. Increased large party revenues
50%
• Coordinate PR with local media. Appearances on several local news & morning shows.
• Coordinate participation in local charity events: Chef’s celebration, Liver foundation fund
raiser, Elder Help Event, Press Corp event, San Diego Restaurant Week.
• Manage three weekly print ads with changing content.
• Responsible for daily updating of web-site. Played significant role in re-design of web-site
and logo for Humphrey’s Backstage Live.
• Participated in extensive Micros expert training.
Accomplishments:
• Awarded "San Diego's Finest Service Award" & Critics Pick-Best American Dining, San
Diego Magazine.
• Best Live Music Club-Readers Poll, San Diego Union-Tribune.
• Best Live Music Club 2010- CRA Gold Medallion Award

4. Noble House Hotels & Resorts - Paradise Point Resort & Spa
Baleen Restaurant & Barefoot Bar & Grill
General Manager Baleen
Interim manager Barefoot Bar & Grill April 2004 – June 2006
Provided manager oversight for day to day operations of a $2 million dollar F&B function. Scope
of responsibility included Baleen, a high-volume restaurant & lounge. Assisting interim manager
of Barefoot Bar & Grill ($3.5 million/year) and Hotel MOD responsibilities. Directed a staff of 30.
• Generated weekly forecasts, staffing guides and budget statistics.
• Implemented over-haul of POS system. Participated in extensive Micros expert training.
• Directed all monthly inventory management procedures.
• Monitored & maintained standards for food prep, waste/chemical disposal, equipment &
supplies to assure compliance with established safety, environmental and sanitation
regulations.
• Oversee all aspects of kitchen management: food quality, labor, inventories, prep
• Managed Wine Spectator Award winning wine list with complete discretion.
• Coordinate all marketing with DOSM
• Coordinate PR with local media
• Coordinate participation in local charity events: Wine & Roses, Celebration for the
Critters, Bravo SD
• Chair of Safety Committee – Maintained department accident free for 2 ½ years
• Chair of Managers wellness team – coordinated managers holiday parties and outings
• Recruit, hire and manage all summer and holiday entertainment for multiple outlets
Accomplishments
• Nominated CHA F&B Manager of the year 2005
• Coordinate wine dinners and chef’s table dinners with renowned wine makers: Mike
Grgich, Rebecca Laird, Tobin James
• Voted One of the Top Ten Family Resorts in the World – Forbes Magazine
• Voted “Best Outdoor Dining” AOL best of the best.
Grand America Hotels & Resorts - The Westgate Hotel
Manager Le Fountainebleau Restaurant
Entertainment Director/Ambassador Club Manager - April 2003-April 2004
Provided manager oversight for day to day operations of a $2 million dollar F&B function. Scope
of responsibility included a luxury restaurant, management of exclusive club, special event
production.
• Managed extensive event calendar.
• Coordinate all aspects of Special F&B events: selling, reservation tracking, logistics,
decorations, entertainment, staffing and event hostess
• Manage in-house dining club with 250+ members: track all spending, manage
reservations; organize club-only events. Monthly billing. New member aquisition.
• Manage Le Fontainebleau restaurant; implemented training and service procedures
• Coordinate partnerships with downtown performance venues i.e., Broadway San Diego,
SD Opera, SD Symphony, Padres/Petco Park.
• Develop and organize all dinner/event - show packages
• Coordinate & hosted monthly Member only, Chef’s table events
• Hire and manage all entertainment for the hotel: 2 outlets/ all holidays.
• Involved in developing marketing and promotional collateral

5. Accomplishments:
• San Diego’s Only “Leading Hotel of the World.”
• Executed events with Guy Buffet, Zandra Rhodes, Local Politicans (Election central)
celebrities & International dignitaries
Granite Financial Group/LF Global Investments
Trader/Assistant Hedge Fund Manager - June 1999-September 2002
• Registered Securities Representative - NASD, SEC
• Executed all daily securities transactions
• Reconciled daily stock and financial positions
• Monitored all daily commission charges
• Executed all back office procedures
• Investment research
• Skills: Redi (ECN) and various auto-entry formats
Jazz Trax Concerts and Syndicated Radio Show
Assistant Producer, National Sales Manager - October 1996-May 1999
Assistant Producer of over 20 annual concert events with national recording artists. Sales &
Marketing for Nationally syndicated radio show
Sales & Marketing:
• Successfully secured distribution and on-air presentation of nationally syndicated radio
show in Philadelphia, Boston, Chicago & Dallas.
• Generated over $600k in corporate sponsorship for annual concert events
Assistant Producer:
• Jazz Trax Catalina Concert Series - Catalina Island, California
• Annual Jazz Cruise to Mexico in association with Royal Caribbean Cruises
• Jazz Christmas Concert Series; 16 concerts in 16 different cities with National Recording
artists
• Managed all tour logistics.
• Developed and premired annual Mardi Gras Celebration involving the city of Avalon,
Catalina Island; Produced Mardi Gras Parade and Halloween Ball for 3000+ guests
• Negotiated entertainer contracts
• Administrated all aspects of event ticket sells
• Managed accounting, daily deposits
• Liaison between artists and production company, Event Hostess, VIP liaison.
• Designed marketing merchandise and coordinated sales opportunities.
• Created all marketing, sales and promotional collateral

6. La Casa Del Zorro, Four Star Desert Resort
Asst. F&B Director - February 1990-August 1996
Talent Buyer
Provided manager oversight for day to day operations of a $6 million dollar F&B function. Scope
of responsibility included a luxury restaurant, management of exclusive club, special event
production.
• Managed all aspects of F&B Operations: scheduling, training, discipline and payroll
control of all F&B and banquet staff
• Authored and implemented new-hire program
• Generated all annual budgets
• Implemented new POS system and executed all programming requirements.
• Managed multiple daily full-service banquet events including F&B service, theme
changes, breakouts and logistics
• Directed all monthly inventory management procedures.
Accomplishments:
• Developed Jazz/Blues Weekend Concepts that resulted in a legendary 6 year series of
concerts.
• Developed unique pool service concept reviewed by The Wall Street Union and The New
York Times as one of the most unique service experiences in the world.
• Managed visits by: Richard Nixon, Gene Kirkpatrick, Dan Quayle, Steve Garvey and
numerous celebrity & politicians.
Hotel Patee – Perri, Iowa
F&B Consultant - August 1998-September 1998
Managed and trained all F&B staff for historical re-opening of 40 room Bed & Breakfast.
Developed and implemented all daily procedures and operation standards.
Other Job History
Humphrey’s Concerts By The Bay - On-Site Ticket Manager 1984-1986
Invader Cruises - Cruise Director, Ticket Office Manager 1986-1989
Mr. A’s Restaurant - 1989
Volunteer Work
California Restaurant Association - 2010- 2013
Board of Directors. Executive Board Member.
Chairperson for Gold Medallion Awards Dinner.
Photocharity - Vice President - 11 years
Non-profit organizer of annual events for homeless teens in San Diego
• Board member with 11-year fund raising of more than $2 million
• Concert-Event Coordinator/Manager : Manage all logistics for annual concert event ie.,
band riders, venue logistics, merchandising, silent auction.
• Implemented weekly music program for homeless teens.

7. Bravo San Diego - Volunteer Chair - 5 years
Annual event to raise money for the San Diego Performing Arts League - 2000 guests, 75
performances
• Chairperson for 150 volunteers
• Scheduled auditions for over 100 theatrical groups.
• Coordinated all aspects of production for annual fund raiser
City of Hope Victor Awards - Liaison - 5 years
• Annual sports award show/ Las Vegas, Nevada
• Coordinate celebrity and athlete attendance.
• Organize rehearsals & assist in production of live Network broadcast for Fox Sports.
Left Wing Records
Booking Agent/ Event Director
Education
Mesa College, San Diego - AA Degree, Liberal Arts
San Diego State University - Spanish Major, Liberal Arts Minor
University of California, San Diego - Liberal Arts Major
National Association of Securities Dealers and Securities Exchange Commission - Series
7 Licensed Broker
Skills
Fluent in Spanish; Conversational in Italian
Proficient in numerous computer applications including all Microsoft office applications.
Proficient on all POS systems.
Micros “Expert” trained. Posi-touch, Aloha.
Photoshop, HTML, Adobe
Hobbies
Cooking, Swimming, Cello, Running, Gardening.
Awards
Women Chef’s & Restaurateurs – Golden Fork Award
“Women Who Inspire Award – Front of the House Excellence”
Awarded "San Diego's Finest Service Award" - Humphreys
Critics Pick-Best American Dining, San Diego Magazine - Humphreys
Best Live Music Club-Readers Poll, San Diego Union Tribune – Backstage Music Club 2007
References
Patrick Lowe – 858-864-7160 – F& B Director, Snow King Resort, Jackson Hole, Wy.
Rob Rubin – R&R Wine Marketing – 619-818-5444
Josh Kopleman – 619-808-2121 – Publisher-owner – Dining Out Magazine
Michael Pritchard – 619-961-7959 – Entertainment Director, Yoshi's, Oakland