The document discusses various natural and biological pigments found in foods, including chlorophyll which gives leaves their green color, carotenoids which produce yellow and orange hues, and anthocyanins that create red and blue shades. These pigments are phytochemicals that provide color to fruits and vegetables and also offer potential health benefits like reducing cancer and heart disease risk. The document further examines specific pigments like chlorophyll, carotenoids, anthocyanins, and anthoxanthins that impart color to different plant foods.