Photoshop tasks
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The document outlines 10 steps for completing Photoshop tasks. These include setting up file folders, completing class tasks like cropping and editing photos, and creating a PowerPoint with before and after examples. Additional tasks involve applying effects like color splash, changing colors and backgrounds, double exposure, and extra techniques found online. The homework is to take an original photo and apply an impressive technique, showing the before and after results.
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By learning to use various technologies like Blogger, slide share, HD cameras, Garage Band, Mac computers, and iMovie, the author gained skills in using software, editing video, recording and editing audio, and uploading content from different sources. It was initially challenging to learn how to use the different software programs, but with practice over time and watching tutorials, the author became proficient in changing settings, trimming clips, adding effects and music, and publishing content online.
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The document discusses the various media technologies used by the author at different stages of their coursework. These included Blogger for documenting their journey and organizing research; YouTube for tutorials and uploading experiment videos; Adobe Premier Pro for editing film trailers; a camera for filming; and scanners, SD cards, PowerPoint, Excel, and Google Docs/Slides for additional tasks like storyboarding, research presentation, data collection and analysis, and embedding content on the blog.
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The music industry involves record labels that produce, market, and distribute music. They sign artists to contracts and oversee the recording process. Major record labels include Universal, Sony, Warner, and EMI. Record labels have A&R departments that scout new talent, oversee recordings, and assist with promotion. The typical process involves A&R finding an artist, signing a contract, employing producers and musicians to record songs, producing music videos, and marketing and distributing the album globally. Artists, songwriters, and record labels share ownership and royalties from music sales and streams.
Historical context of music videos
The document discusses the history and evolution of music videos. It begins with an activity about promoting a new pop artist and developing a strategy for their debut album and first music video. It then provides background on the history of MTV and pivotal early music videos that helped popularize the format. Examples of iconic, high-budget videos from the 80s, 90s, and 2000s are presented as "game changers" that further advanced the genre. The role of YouTube and artist-run channels like Vevo in modern music video consumption is also examined. Students are assigned homework researching the image and video portrayals of Taylor Swift or Justin Bieber over time.
Website conventions
This document outlines tasks for students to analyze common conventions on websites. It instructs students to work in pairs to identify key conventions seen on real websites and present their findings to the class. It provides example conventions like mastheads, navigation, banners ads, and white space. It then lists tasks for students to evaluate the conventions and effectiveness of websites for artists and magazines.
Improved website research
This document provides prompts for analyzing the conventions and features of 3 websites, including their layout, menu bar, social media integration, image content and style, color palette, typography, font styles and sizes, spacing, information categories, how often content changes, navigation methods, and branding connections to related entities like music videos or magazines. Students are asked to take screenshots as evidence of understanding different website aspects.
Theory task models
This document provides information about semiotics theory and structuralism theory for analyzing media texts. It includes slides defining the key aspects of each theory, examples of applying the theories to media texts like advertisements and films, and evaluations of the usefulness of each theoretical approach. Students are given checkpoints to check their understanding of the key concepts from each theory and guidance for peer reviewing their presentations applying one of the theories to a media text.
Applying theories
This document discusses various media theories and provides examples of evidence that could support or argue against each theory. It examines theories related to power and media industries, regulation of media industries, cultural industries, media audiences and effects, media language and representations, identity, gender, ethnicity, and post-colonial theory. For each theory, it lists what types of examples from news media may provide evidence for or against the validity of that theoretical perspective.
Theorist posters with pictures
- The document summarizes several key media and cultural theorists and some of their main ideas. It discusses Roland Barthes' ideas about signs and myth in media texts. It also outlines Todorov's idea that narratives follow a pattern of equilibrium, disruption, and new equilibrium. Additionally, it notes that Jenkins sees audiences as participatory cultures who create and share media rather than just consuming it.
Theory intro
This document provides instructions and information for an upcoming lesson on media theory. It includes tasks to be completed by students in groups. The key points are:
1. The lesson will focus on categorizing media theories and understanding basics of theoretical frameworks.
2. Students will be split into groups and assigned different theorists to research and present on, including Barthes, Todorov, and Bandura.
3. Tasks include creating a glossary of terms, and researching specific media theorists in order to teach the class.
4. Presentations on theorists should include their name, a definition of their theory, and an application to a media text.
Simplified theory posters
Most texts presented in media position audiences to support a particular viewpoint through simple conflicts that drive the narrative. Modern audiences have difficulty distinguishing reality from simulated versions due to immersion in media. While genres repeat ideas and themes, they also evolve over time. All narratives follow a basic structure of equilibrium, disruption of equilibrium, and restored equilibrium. Media texts use signs and codes to direct audience understanding and interpretation. Producers encode messages while audiences decode them as dominant, negotiated, or oppositional interpretations. Advances allow audiences to no longer be passive but influential in creating meaning.
Media theory top trumps
This document provides an overview of key concepts and theorists in media theory, organized into four sections: media language, media representation, media industries, and media audiences. In media language, it discusses concepts from semiotics, narratology, genre theory, structuralism, and postmodernism. In media representation, it outlines theories around representation, identity, gender, ethnicity and postcolonialism. It then covers theories relating to power and regulation in media industries, and effects, cultivation, reception and audience theories for media audiences. The document is intended as a study guide or reference tool for understanding important ideas and thinkers in media theory.
Applying theories
This document discusses various media theories and provides examples of evidence that could support or argue against each theory. It examines theories related to power and media industries, regulation of media industries, cultural industries, media audiences and effects, media language and representations, identity, gender, ethnicity, and post-colonial theory. For each theory, it lists what types of examples from news media may provide evidence for or against the validity of that theoretical perspective.
Advertising revision questions&tasks
This document provides guidance for analyzing print advertisements through various theoretical lenses. It asks the student to identify conventions of different types of print ads, such as those for male grooming products, soft drinks, and homeless charities. The student is also asked to summarize theories of representation from Barthes, Hall, and Saussure and apply them to specific ads. Additional questions cover the role of the Advertising Standards Authority and how ads link to cultural contexts involving attitudes around gender, sexuality, and social groups. Contextual factors like trends, celebrity endorsements, and bans on sexist advertising are also identified as relevant to analysis.
Production shooting schedule
The document is a production shooting schedule that lists scenes or photos to be filmed, including the shooting time and date, location, actors and their costumes, and any props or equipment needed. It provides details for planning and executing various parts of a film or photo shoot production.
Music video revision
This document contains questions about analyzing music videos from various artists. It discusses key aspects to examine such as the star image being portrayed, how the video reflects societal issues, and techniques used to promote the artist and create value transfer. Specific questions analyze videos from Emeli Sande's "Heaven" and David Guetta's "Titanium" featuring Sia. For both, questions explore the artists' backgrounds, themes in the lyrics and video, representations of people and places, and how techniques reflect the social and political climate of the time period.
Big issue group analysis
The document provides guidance for analyzing covers of The Big Issue magazine in groups. It outlines the key elements to examine, including media language, representation, and context. Students are instructed to consider genre conventions, technical codes, how subjects are portrayed, and whether representations are positive or negative. They should also analyze how the cover reflects relevant social, cultural, historical, political and economic contexts, as well as the magazine's ethos and agenda. Marks will be given based on analysis of these elements, application to contexts, and making a judgment or conclusion.
18 20 blog checklist
This document provides a checklist and timeline for a student to complete research, planning, and production tasks for a Level NEA R&P (Research and Production) project. The timeline spans from June to November and includes tasks such as research on music videos, magazines, and target audiences; planning mood boards, logos, and content; pitching initial ideas; and creating drafts of a music video, magazine pages, or website. Key deadlines are October 29 for all research and planning materials, November 9 for a first draft, and November 30 for the final draft.
A level nea statement of intent blank mv
This document outlines a student's intent for their A Level NEA project involving a music video and website. The student plans to create a 3-minute music video for a fictional dance band signed to Universal Music and a working website for the band. They will use the four areas of the media theoretical framework - technologies, languages, representations, and audiences - to communicate meaning in their products and meet the brief requirements. The student intends to link their music video and website to demonstrate their understanding of how media converges in the digital age.
A level nea statement of intent blank mag
This document outlines a student's intent to create a new fashion magazine. The student will produce the front cover and contents page for the first two magazine editions, as well as the working website. For each media product, the student will use the four areas of the media theoretical framework - languages, industries, audiences, and representations - to communicate meaning and meet the brief requirements. The student will also link the magazine and website to demonstrate understanding of digital convergence in media production.
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