This document contains questions about analyzing music videos from various artists. It discusses key aspects to examine such as the star image being portrayed, how the video reflects societal issues, and techniques used to promote the artist and create value transfer. Specific questions analyze videos from Emeli Sande's "Heaven" and David Guetta's "Titanium" featuring Sia. For both, questions explore the artists' backgrounds, themes in the lyrics and video, representations of people and places, and how techniques reflect the social and political climate of the time period.

1. MUSICVIDEO REVISION
Star image:
1. What does‘Star image’mean?
2. What didRichard Dyerstate about celebrities?
3. Name some influentialandiconicmusicstarsfrom50-90s andwhat impacttheyhad.
4. Name some stars inlast10 years whohave been influential/iconic. How do these differ
fromstars in previousyears? Docontextual factorshave aninfluence ontheirstarimage?
5. Identifyaglamourouspopstarvs an urbansurvivorwhodisplaystranscendence of difficult
times/environments.
6. How doaudiencesconsume musicvideos?
7. How domusic videosreflectsocietyandculture?
8. Explainhow‘technological convergence’connectstomusicvideosandmusicstars.
General musicvideoquestions:
1. Artistsare mediated –what doesthismean?
2. What are the 3 typesof musicvideosandname pros/consforeach of them
3. Name the 3 typesof narrative musicvideo
4. How musicvideospromote artists:
a. Performance prowess –what’sthis?
b. Performance highlightingmusical prowess –what’sthis?
c. Narrative highlightingartistimage –explain
d. Representations (sometimesidealisedrepresentations of the targetaudience/fans
for sense of belonging/loyalty –explain,isthisapplicable to
5. What isvalue transference?
6. List all the waysall artist can create/have value transference:
a. ArtisticE____________
b. H______ P___________ V__________ (whichis……..
c. G______________ and a________________ (themselvesorsettings)
d. P_________________
e. C____________
f. Dance r_____________/ch_____________ (usuallyintune withthe beat)
g. Narrative representationsthatdemonstrate ‘oppositiontothe s________ q_____’
whichisdone because…..

2. Heaven(by Emeli Sande)
1. Emeli context–what isher backgroundandhow/whydidshe write the song
2. Themesorkeywordsin the lyrics
3. Themesinvideo
4. Screenshotor describe some keyaspectsof:
a. Camerawork:
b. Editing:
c. Mise-en-scene:
5. Type of videoandwhy
6. How isEmeli Sande representedinvideo?
a. Representedpositivelyornegatively?
b. How doesherrepresentationcompare tootherfemale popartists?
7. Representationof otherpeopleinvideo
8. Representationof placesinthe video
9. 9& 10: Are these positive/negativeandwhy
10. How doesvideocompare tootherpopvideos?
11. Videowasmade in2011, howdoesthe videoreflectsocial ‘issues’of the time period?
TechniquesEmeli/producerhasusedinvideoare
12. Usedsocial r____________ representationof ‘__________ _________’ to representher
a_____________ and cultural links(filmedin__________ ____________ where there isa
mixture of ethnicities/cultures/classetc)
13. Use of ______ actors – adds to cuttinge_______ as heras an artist
14. Celebrates_____________ of p___________ and i_____________. (This transcendence is
‘transferred’tothe her)
15. Includedanumberof representationsof herf_____ base.Thisisto a_________ w______
audiences(religion,c_________, e__________, s_______ life)
16. Identifyorscreenshotscenesfromvideotoillustrate:
a. Religion
b. Emeli Sance image
c. Streetlife
d. Class
e. Ethnicity

3. Titanium (David Guettafeat Sia)
1. EDM standsfor:
2. Brieflyexplainthe origins of EDM.
3. Why isEDM an alternative genre?
4. Explainabit of DavidGuetta’spersonal background.
5. ExplainDavidGuetta’sattitude towardsmusic.
6. What isDavid Guetta’sstarimage in comparisontosimilarartists(inthe genre)
7. ExplainDavidGuetta’sappearance inhismusicvideos(explainhow thisdiffersfrompop
artists)
8. Name typical conventionsof dance musicvideos
9. Social and cultural contextof Titanium:
a. How isBritainsociallydiverse?
b. Why islife difficultforpeople withlearningdifficultiesormental healthissues?
(social andeconomical contexts)
c. The 4 challengesinsocietyare:
i. P___________________ of social media.Explanation:
ii. B____________ O_____________. Explanation:
iii. Social I________________. Explanation:
iv. C___________ w____________. Explanation:
10. What doesmarginalisationandinequalitymean?
11. What doessocial realismmean?
a. Economicexample:
b. Social difficultyexample:
c. Otherexamplesinclude:
i. H_________ness andpoverty
ii. G________ culture
iii. Su________ abuse
iv. Cr______
v. Ra______
vi. Ho___________
vii. G________ inequality
viii. Marginalisationof peoplewithdis_________
ix. Segregationof social cl_________
12. Reviewthe researchonsocial issues(marginalisationandinequality)inBritainyou
completedandsummarise.
13. What are some words/phrasesinlyricsthatreflectthe themes
14. What are some words/phrasesinlyricsthatreflectissuesof social groups
15. What isintertextuality:
16. What isbricolage
a. How isthisevidence inthe video?

4. The cinephiliacrecreationof Spielbergian 80ssuburbanAmericainTitanium
17. Name some keySpeilbergian80sfilms
18. How doesSpeilburgrepresentsuburbiainhisfilms?
19. How doesSpeilburgrepresentfamilyinhisfilms?
20. Who isRyan Lee and Super8?
21. Why use himinthe video?
22. So,what are the intertextualreferencesinthe video:
17. Themesinvideo
18. Screenshotor describe some keyaspectsof:
a. Camerawork:
b. Editing:
c. Mise-en-scene:
19. Type of videoandwhy
a. How doesthisdiffertootherdance musicvideos?
20. Why wouldGuetta/hisrecordlabel notuse himinthe video andbe completely
unconventional inthe concept/theme tothe video?
21. How isthere value transferencetoDavidGuettaeventhoughhe’snotinthe video?