Why it's important to include photography on your blog, editing tools I use and tips for Pinterest and Instagram. I presented at the Florida Blog Conference on Saturday, September 20, 2014 at Full Sail University.

1. Photography for Your Blog
Julie Deily of The Little Kitchen.net | @TheLittleKitchn
Saturday, September 20, 2014 · FLBlogCon

2. Quick Intro
✤ Started my food blog, The Little Kitchen in Dec. 2009 (almost 5 years
old!)
✤ help organize food blog conference called Food Blog Forum (Disney
Feb. 2015) and food blogger cookie swaps
✤ Better Homes & Garden Food Blog| Epicurious | Time | Orlando
Weekly

3. First things first
You have to start somewhere

5. Practice, practice, practice

9. Use
Photography to
• capture the attention of visitors
to your blog
• illustrate something you’re
writing about
• drive traffic

10. • It’s not the equipment, it’s the
person behind the camera
• Composition (pay attention to
detail)
• Rule of Thirds (subject doesn’t
have to be in the center)
• focus on your subject
• not too close in on your subject

14. Editing via
Adobe
LightRoom

15. Editing Tools
• Adobe LightRoom
• Acorn for Mac
• Adobe Photoshop Elements
($60)
• Snapseed app (free) - Demo
time

16. Pinterest - The
Little Kitchen
• June-August #3 overall traffic
came from Pinterest
• #1 google, #2 direct
• Google accounts for 36% traffic
• Pinterest 14%

17. Pinterest
• vertical images (at least 600px
wide)
• collages do really well
(anything longer than 800px will
be reduced just for the feed -
Expand Pin text)
• text is great but make sure it
doesn’t overpower the image

18. Pinterest
• See what people are pinning
from your site
• http://pinterest.com/source/
thelittlekitchen.net/
• create collages
• update photos or add more
photos to popular posts

19. Instagram
• my favorite social platform right
now
• experiment
• edit photos before sharing
(Snapseed, Squaready)
• when shooting think in terms of the
square photo
• use hashtags but don’t overdo them

20. Equipment
1. Olympus Point & Shoot - $150-$200
2. Canon Rebel XS with kit lens (T3 or T5)
- $500
3. 50mm 1.8f lens ($125) -> 50mm 1.4f lens
4. Canon 5D Mark II, 24-70mm, 50mm 1.2f
5. Panasonic Lumix GM1, 20mm lens

21. Action Items
1. Challenge Yourself
2. Set Goals
3. Master one piece of equipment before
upgrading
4. Take a photography workshop
5. Shadow or ask a photographer you
respect questions
6. Rent equipment before buying it

22. In Closing
• You don’t have to have the most
expensive equipment to take the best
photos
• Pay attention to details but at the same
time your photos do not have to be
perfect
• When shooting photography, keep in
mind Pinterest and Instagram
• Editing goes a long way

23. Any Questions?
@TheLittleKitchn on twitter & instagram
email me julie@thelittlekitchen.net