The student used a variety of media technologies throughout the construction, research, planning, and evaluation stages of their project. During research, they used Blogger to share discussion notes on music video conventions and Prezi to creatively present findings. In planning, Final Cut Pro was used to edit audition and music video footage while Photoshop created the digipack design. YouTube facilitated sharing work and collecting audience feedback, though uploading times were lengthy. Digital audio recording captured voiceovers although background noise interfered. Overall, the technologies streamlined collaboration and production, but file organization and technical issues arose at times.

1. Question 4
Luke Coulby

2. How did you use media technologies in the
construction and research, planning and evaluation
stages?
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Blogger
Prezzi
Wordle
Digital Cameras
Digital editing like Final Cut
Digital photo manipulation like Photoshop
Digital Audio recorders for Director’s
commentaries
• Web 2.0 sites such as You Tube, Facebook, etc

3. Research Stage
When we started to research all the conventions we used a wide variety of technologies.
We use blogger to upload our group discussion on the conventions of a music video; which depended on what
genre it was.
Rock:
• It tends to be black and white.
• The artist or band are shown throughout the music video.
• They use extreme close ups and long shot a lot.
• Dark Locations
• Some use of after effects.
Pop
• They always have bright colours and coluorful.
• They use a lot of beauty shots to sell the star to his/hers/their target audience.
• Its very upbeat.
Hip Hop:
• Use a lot recognized brands and clothing
• use of sex, drugs and alcohol.
• Does not tend to follow a storyline.
• The locations are mostly at a club or party.

4. Blogger
Advantage - We used blogger
because its a easy and fast way
to share our discussion notes as
shown by the screen shot to the
left.
Keep everyone updated
Disadvantage – We encounted a problem when
upload videos from Youtube, using web 2.0
sometimes the video wouldn’t work when we
trying to view it on out blog.
Hard to organize.

5. Prezi
• Advantage – Using Prezi was very easy to use as it was
simple and had a lot of designs to make you work more
interesting and creative in addition to that it was very
easy share via email but at the same time uploading it
to blogger as easy as 1,2,3.
• Disadvantage – There was only one problem I had with
Prezi. When making a Prezi during the weekend I did a
lot and for some reason it didn’t save therefore leaving
me without my work or a backup one.

6. Planning
• When we started planning our idea and what we
were going to do.
• We had to do a lot of independent work like Blog
post of inspired work and Prezi's that show the
first day of filming.
• But we have also had to do a lot of team work like
editing the Audition for male and female role and
the music video by using final cut Pro.
• We also had to use Photoshop when crating the
digipack.

7. Final Cut
• Advantage – Was easy once you got to know what was what
and where everything was. As I have been doing Media since
year 10 I’ve been using Final Cut since year 11 so I know the
basic; it was easily to learn more the advanced
methods/techniques by using online tutorial and getting help
from my teachers.
• Disadvantage – We had some minor problems when using
final cut to edit footage from auditions to the music video to
the focus group and directory's commentary. It would
sometimes say media is offline and that clip would not work
so we had to search though the computer to find the footage.
As shown by the picture on the following slide.

9. Photoshop
• Advantage – When making the digipack and poster we had
to use Photoshop to create and design. It was easy for me
to use as I have been using in since Year 10 when I used it
for my photograph GCSE course work. So just like Final Cut
Pro I knew what was what and where certain tools were.
This made creating it easy and fast.
Disadvantage – I did encounter a problem when I let my
partner do the rest of the design and make the final
product he didn’t know how to use Photoshop.
So I had to help him and teach him how to do different
things as I have an advanced knowledge of what I was
doing and how to use the software.

10. Evaluation Stages
• When we started our Evaluation stages we had to do
individual evaluation for some of the questions to show
that we were not letting one person do all the work and
we knew why we put this they and they there.
As well as the theory's and terms and why they are
important.
• But we have also had to do some of the evaluation
questions in a team as they were to do with focus groups
and talking about our digipack and why we did certain
things.

11. Youtube
Advantage – YouTube helped us
with many of things during the
making of the video but in the
evaluation stages it help us with things.
For Example: It was fast and easy sharing a video to our teach or to
my partner as we could access YouTube any where any time in
addition it had a easy rating and feedback system which would help
in our audience feed back.
Disadvantage – On the other had we did have some disadvantages
and wall to climb over to get back on track.
For Example: When uploading the video and other videos to
YouTube it would always take a far amount of time when we would
be using that time making improvements and sometimes when we
uploaded a test version of the product it
didn’t save and we had to upload it again.

12. Digital Audio
• Advantage – the digital audio had plenty of advantages that
we used.
• For example: The audio was clear and it was easy to use while
recording the voice over for the director commentary and the
digipack voice over.
• Disadvantage – but just like the other equipment we used we
did encounter problems. When recording the voice it would
pick up the background noise even if it was a pin dropped but
we did try and try again. Another problem is when uploading
it to the computer it was hard to find where our audio was as
it didn’t have date or time on the folder.