The document discusses the use of various media technologies in the production of a music video. Adobe Premier Pro was used for video editing to trim shots, sync them to music, and export the final video, though there were some issues with quality and syncing. Adobe Photoshop was utilized for image editing and creation of promotional materials like a digital booklet and print ad, allowing for placement of images and text as well as effects and removal of backgrounds. Blogger, YouTube, Facebook, and Prezi were online tools used respectively for tracking progress, sharing the video for feedback, gathering comments within a targeted Facebook group, and creating visually appealing online presentations, though some had slow loading or reliability issues.

1. Evaluation Question 4
How did you use media technologies in the
construction and research, planning and evaluation
stages?

2. Video Editing – Adobe Premier Pro
• In order to make my music video the same quality as a professional music video, I
had to make use of video editing software
• Premier Pro allowed me to trim my recorded shots, place them in order and sync
them up with the backing music.
• The software was simple to use once the basics were learned. The timeline
allowed the audio to be synced with the video very easily with only a little trial
and error.
• It could cause frustration sometimes due to running slowly or trimming clips too
much/little. We also had trouble with exporting our video. The first time the
quality was too low to reflect a real finished music video, and the second time an
audio de-sync occurred which was not noticed until later on.

3. Image Editing/Ancillary task creation – Adobe Photoshop
• To create my digipak and print advert, I utilized Adobe Photoshop. An image
editing program used by professional photographers, designers and artists.
• Photoshop allowed me to place my images and text exactly where I envisioned
them. It also gave me access to photo filters and effects to create a unique
visual style.
• It gave me a huge amount of freedom with my creativity. There was an array of
tools to make use of such as the ‘magic wand’ for removing backgrounds of
images and the filter gallery for applying the aforementioned unique visual
effects. It also allowed me to keep both my digipak and print advert open at
once so I could refer between them when creating my house style and making
sure they were coherent.
• The sheer amount of content Photoshop had caused me to get lost for a while
when I first started using it. It was difficult to learn so I had to refer to online
tutorials. This meant in the beginning progress was slow, and that meant I had
less time to tweak my products once they were complete.

4. Online Technologies
• Blogger is very simple and allowed me to quickly upload updates to my work and the finished products themselves, all in one place.
• Blogger’s own word processor which was used to create these posts was often annoying to use. The images could not be resized freely
and would often create formatting errors such as moving text.
• Youtube was simple to use and allowed us to receive comments on our video for feedback. Youtube videos can also be shared easily.
• The upload times were long, but other than that there were no problems with Youtube.
• Facebook allowed us to create a group. To this group we could invite friends who we thought fell into our target audience. They could
comment on our Prezis and other work to give us feedback
• We could only invite friends to the group, so were limited in the people we could ask.
• Prezi gave me a very unique way to create presentations, so I was not limited to word processors and slide shows. It’s easy to make
visually appealing presentations that are also very informative
• However, being hosted on the web rather than downloaded, Prezi was very slow at times. Saving was also unreliable, and there were
multiple cases where I lost small amounts of work thanks to it not saving.
As well as installed software, we made use of online technologies.
• Blogger – To keep track of progress and upload finished work
• Youtube – To upload our rough cut, feedback and final video, as well as watch tutorials for Photoshop and Premier
• Facebook – Another way of receiving feedback for our work
• Prezi – Online presentation software with a lot of freedom