SlideShare a Scribd company logo
DIY: Storytelling in Video
Julie Yamamoto, APR
@juliey
blog.cmdagency.com
Short Video Categories –
Coca-Cola Examples
•
•

Event: Coca-Cola Happiness
Machine
http://www.youtube.com/watc
h?v=lqT_dPApj9U

•
•

Profile: Coca-Cola OFW project
http://youtu.be/x_9fQEqZCWs

•

Narrative: Coca-Cola Tom
Hewitt surf movie
http://youtu.be/4RbzfnPfQmM

•
Story Structure
Beginning

Middle

End

Establish
Experience
Learn

Payoff
Image: robertjrgraham.com
Ideas: Joseph Campbell

Who or what is the hero?
simple

complex

simple
Production Value Spectrum

Professional
crew
DSLR
Consumer HD

Smartphone
Optimize for Smartphone
Minimize movement
Stabilize camera
Close to primary speaker
No vertical video
Optimize for Consumer HD
Compose the shot
Add a mic
Add an LED light
DSLR Advice
Greater ability to
capture details
BUT
Need to know
exposure theory
Seek out training
Rent before you buy
Optimize for DSLR: Three-Light Set

Image: Bui Brothers
Cheater Three-Light Set
Professional Crew – Sample Set
What about the GoPro?
Cheater steadicam
OR
Mount to a fixed
location
Set it and forget it
Use the b-roll in
editing
Understanding Editing Options

Low
iMovie
Windows Movie
Maker
Free, little or no
training

Medium
Sony Vegas Suite
$40-60, online
training

High
Adobe Premiere
or Final Cut Pro
$300-600, online
and in-person
training

Professional
Avid
Beginner Video Checklist
•
•
•
•
•
•
•

Who is my audience?
What story am I telling?
What production value do I need?
How will the video be edited?
What’s the location?
Are there supplementary visuals needed?
What’s the cost?
Thank You
Julie Yamamoto, APR
@juliey
blog.cmdagency.com

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Storytelling and video discussion for CHIFOO 2014

Editor's Notes

  1. Event: Coca-Cola Happiness Machinehttp://www.youtube.com/watch?v=lqT_dPApj9U Profile: Coca-Cola OFW project http://youtu.be/x_9fQEqZCWsNarrative: Coca-ColaTom Hewitt surf movie http://youtu.be/4RbzfnPfQmM
  2. Adding videos to the timelinehttp://www.lynda.com/Vegas-6-tutorials/essential-training/235-2.html?srchtrk=index%3A1%0Alinktypeid%3A2%0Aq%3Asony%20vegas%0Apage%3A1%0As%3Arelevance%0Asa%3Atrue%0Aproducttypeid%3A2