Digital disruptors are transforming traditional industries by leveraging technology and platforms, leading to new consumer behaviors and engagement models. The retail sector has particularly been affected, evolving towards onlife retail and interconnected business models, where consumers demand personalized and immersive shopping experiences. This shift has created new supply chain scenarios and emphasized the importance of technology and data in customer interactions.

2. 2
Digital disruptors are revolutionizing industries and consumer
behaviours through platforms and technology
The world’s
largest taxi
company doesn’t
own any taxis
The world’s
largest hospitality
player doesn’t
own any hotels
The worlds’s
largest telco
doesn’t own any
telecom
infrastructure
The worlds’s
largest editor
doesn’t produce
any content
The worlds’s largest
motion picture
company doesn’t
own any cinemas
The worlds’s
largest software
providers don’t
produce any apps
The worlds’s
largest recruiting
company doesn’t
own any agencies

3. 3
New consumers and new behaviours stimulated by
the digital revolution
✓ YOUNG ADULTS
✓ Boom of the 3RD DIGITAL GENERATION
✓ Continuous BROADCAST of personal & public content
✓ COLLECTIVE ACTIVITIES: co-working, sharing economy, uberization of
services
✓ GAMIFICATION of social relations
✓ BRANDED EDUCATION: brands interact directly with their customers
✓ SHOPPABLE & WEARABLE MEDIA
✓ New golden era for HANDICRAFT products
✓ PERSONALIZATION Vs. MASS PRODUCTION

4. 4
More density and digital convergence
MOBILE & SOCIAL,
ALWAYS & EVERYWHERE
PRODUCTS, SERVICES &
PROCESSES ARE DATA DRIVEN
STORES ARE CHANGING
THEIR ROLES
PRODUCTS BECOME DIGITAL
TOUCHPOINTs
VIRTUALITY & AUGMENTED REALITY
INCREASES THE INTERACTION WITH
THE CUSTOMER
VOICE ENABLED ACTIONS,
ALSO SHOPPING
THE HOUSE & THE CAR
ARE BECOMING DIGITAL
PLATFORMS
DEVICES WILL ORDER
EXPENDABLES AND RECHARGES
ON THEIR OWN

5. 5
Customer Engagement: the new scenario
Customer Driven Vs. Company Driven
Omni-channel
Touch Points everywhere
Big Data
Mobile first
Social Media
Experience Design
Interoperability
Internet of Things
Uberized Economy
Learning Economy
Sharing Economy

6. 6
The ongoing evolution of the Super Consumer.
The consumer is King again.
• One channel for marketing,
sales & post-sales interactions
• New blurring boundaries and
links between company
functions
Mobile
always & everywhere
Social
Before, during and after the
shopping experience

7. 7
The retail sector has been taken over by digital trasformation by storm
Source: Global Center for Digital Business Transformation, Cisco 2015
#3 Retail
The impact of the digital ecosystem on retailing
• The retail world has been radically changed in the last years
• The retail environment has been totally disrupted
• The new paradigms are Onlife Retail, Always Connected Retail
and Everywhere Commerce
• Business models are more and more linked, interwoven and
interconnected
• We are in the age of a B2C2C2B model
Traditional players are taking on new roles
and new players are showing up

8. 8
The digital era triggers new supply chain scenarios & new business
models: disintermediation, re-intermediation and new flows

9. 9
The relationship between company and customer has changed: from
mass production to mass customization

10. 10
Third place in-store, store-in-store, in-store mobile shopping, connected sensors, cue busting apps
Retailers cannot force their environment on customers anymore:
they need to help them in their shopping experience with new tools

11. From e-retailer to technological platform:
ZALANDO
From bank to retailer: China Construction Bank
From shopping neighbourhood to online
marketplace: 9straatjesonline
From social blog to e-commerce platform: Houzz
Subscription based models
(Gillette Vs. Dollar Shave Club)

12. From e-retailer to technological platform:
ZALANDO
From bank to retailer: China Construction Bank
From shopping neighbourhood to online
marketplace: 9straatjesonline
From social blog to e-commerce platform: Houzz
Subscription based models
(Gillette Vs. Dollar Shave Club)

13. From e-retailer to technological platform:
ZALANDO
From bank to retailer: China Construction Bank
From shopping neighbourhood to online
marketplace: 9straatjesonline
From social blog to e-commerce platform: Houzz
Subscription based models
(Gillette Vs. Dollar Shave Club)

14. From e-retailer to technological platform:
ZALANDO
From bank to retailer: China Construction Bank
From shopping neighbourhood to online
marketplace: 9straatjesonline
From social blog to e-commerce platform: Houzz
Subscription based models
(Gillette Vs. Dollar Shave Club)

15. From e-retailer to technological platform:
ZALANDO
From bank to retailer: China Construction Bank
From shopping neighbourhood to online
marketplace: 9straatjesonline
From social blog to e-commerce platform: Houzz
Subscription based models
(Gillette Vs. Dollar Shave Club)

16. 16
It will be worth around
€25B in 2018
(+18% Vs. 2017)
22 M ITALIANS BUY ONLINE (+10% Vs.
2016) ONE THIRD OF THE E-COMMERCE
TRANSACTION VOLUMES IS MOBILE:
SMARTPHONE(+65%) & TABLET
(+8%)
2 OUT OF 3 MOBILE
PURCHASES HAPPEN WHEN STORES
ARE OPEN AND IN «HIGH STREET» AREAS
MAIN SEGMENTS:
TRAVEL (> €9B) ELECTRONICS (€4B)
FASHION APPAREL (€2,5B)
FASHION & APPAREL
IS WORTH 43% OF THE ITALIAN E-
COMMERCE EXPORT
(WHICH IS €3,5B IN TOTAL)
SMALL MEDIUM
MERCHANTS:
64% OF THEM USE ONLINE E-
COMMERCE PLATFORMS
The DEVELOPERS role is
increasingly important as
INFLUENCER
Credit cards (tokenization)
and PayPal are widespread
The Omni-Channel customer buys more
(generating x1,9 revenues)
6% of PENETRATION on total retail (9%
services, 4% products)
The Italian B2C e-Commerce market

17. 17
the Italian paytech leader
and 4th biggest European payments player
28M
CREDIT, DEBIT
& PREPAID CARDS
New e-Commerce
gateway since May ‘17
(ecommerce.nexi.it)
> 700 Partner Banks
1B
TRANSACTIONS
managed each year 733.000
MERCHANTS (ACQUIRING,
POS & e-COMMERCE)
> 1B
€ investments in
technology in the
next 5 years
Off line and on line
integration
Dedicated technical
support for developers
in Italian
On line onboarding
within 48 hours

19. Facebook.com/Nexi
@Nexipayments
Nexipayments
dirk.pinamonti@nexi.it
Dirk Pinamonti