The document summarizes a presentation by Marcelo Wesseler from SingPost Commerce on eCommerce strategies. Key points include:
- SingPost provides end-to-end eCommerce solutions including logistics, digital marketing, and analytics.
- Customer lifetime value (CLV) should guide marketing budgets, with the goal of acquiring customers until their contribution exceeds the cost of acquisition.
- Non-last click attribution, daily reporting, and focusing on the basics like delivery, price and inventory are important for success.
E-Commerce doesn’t just happen. It takes a coordinated effort of several different parts of the organization including Sales, Marketing, IT, and Finance to make it run smoothly within an organization.
In this session, leading e-commerce sellers will talk about how they developed their e-commerce teams to be able to respond quickly, efficiently, and effectively to multiple and varied buyer e-commerce integration requests.
Ron Kyslinger, SVP Jet.com Fulfillment Engineering & Global Officer Walmart.com, Walmart; Mark Dickinson, Head of North America IT Solution Sales, SSI Schaefer
E-commerce doesn’t just happen. It takes a coordinated effort of several different parts of the organization including Sales, Marketing, IT, and Finance to make it run smoothly within an organization. In this session, leading e-commerce sellers will talk about how they developed their e-commerce teams to be able to respond quickly, efficiently, and effectively to multiple and varied buyer e-commerce integration requests.
This presentation is a case study on an external piece of analysis conducted by the author for Nisbets on an approach to select an ecommerce platform and how to manage an ecommerce channel.
E-Commerce doesn’t just happen. It takes a coordinated effort of several different parts of the organization including Sales, Marketing, IT, and Finance to make it run smoothly within an organization.
In this session, leading e-commerce sellers will talk about how they developed their e-commerce teams to be able to respond quickly, efficiently, and effectively to multiple and varied buyer e-commerce integration requests.
Ron Kyslinger, SVP Jet.com Fulfillment Engineering & Global Officer Walmart.com, Walmart; Mark Dickinson, Head of North America IT Solution Sales, SSI Schaefer
E-commerce doesn’t just happen. It takes a coordinated effort of several different parts of the organization including Sales, Marketing, IT, and Finance to make it run smoothly within an organization. In this session, leading e-commerce sellers will talk about how they developed their e-commerce teams to be able to respond quickly, efficiently, and effectively to multiple and varied buyer e-commerce integration requests.
This presentation is a case study on an external piece of analysis conducted by the author for Nisbets on an approach to select an ecommerce platform and how to manage an ecommerce channel.
Philippe Bernou - Seamless omnichannel solutions with Magento order managementMeet Magento Italy
In questo intervento Philippe Bernou ha evidezionato come i merchant utilizzino la gestione degli ordini per trovare il successo omnicanale.
Sono stati inoltre messi in evidenza sia i vantaggi dell’utilizzo di un singolo sistema di record per coinvolgere tutti i touchpoint e le aree geografiche, sia l'impatto a due cifre che possono avere programmi come Click-and-Collect, Ship-From-Store e Ship-To-Store sulla crescita della propria attività.
You’ve implemented e-commerce, you’re satisfying your customers’ requests, but what is the impact to your organization? In this session, you’ll learn both how to measure your e-commerce success and how to build an E-Commerce Success Scorecard, which documents the value to your leadership.
Women in Tech #goab Philippines E-Commerce Index and E-Commerce Maturity Scor...Janette Toral
Presented by Janette Toral last September 27, 2013 during the Women in Tech breakfast session at Geeks on a Beach event Boracay. Learn more about this report at http://digitalfilipino.com/e-commerce-index-philippines/
E-Commerce doesn’t just happen. It takes a coordinated effort of several different parts of the organization including Sales, Marketing, IT, and Finance to make it run smoothly within an organization.
In this session, leading e-commerce sellers will talk about how they developed their e-commerce teams to be able to respond quickly, efficiently, and effectively to multiple and varied buyer e-commerce integration requests.
Direct Store Delivery system is a integrated system which enable companies to ensure that right quantity is always available at the retail store. ORION is a Cloud-Mobility based DSD.
The Five Marketers Your eCommerce Business NeedsnChannel, Inc.
Presented at the South Florida eCommerce Expo, this presentation dives into the marketing skill sets that are required to be successful in today's eCommerce industry.
Learn how Ariba has worked diligently since early 2014 to transform the experience users have while working with our solutions. Join us to find out how your team can now be more effective and productive with our improved designs. Demonstrations featuring solutions across the Ariba product line will be conducted.
Experience Latin America technology seminar with LATA 2015Open Destinations
Phil Napleton discusses trends in the tour operator marketplace at the 2015 Experience Latin America technology seminar, hosted by the Latin American Travel Association (LATA).
From Incubation to Reality: Business Model Innovation Within the Enterprise (...Zuora, Inc.
Borderfree - Mary Ransom, SVP, Consumer Products & Insights,
Intacct - Mark Gervase, Sr. Marketing Manager
Learn how Borderfree built and launched its first B2C business model in just 7 months. By leveraging the power of existing assets like salesforce.com and Intacct, and making strategic decisions about which new technologies to build versus buy, Borderfree added a new subscription service to its portfolio while staying within pre-established organizational boundaries.
Philippe Bernou - Seamless omnichannel solutions with Magento order managementMeet Magento Italy
In questo intervento Philippe Bernou ha evidezionato come i merchant utilizzino la gestione degli ordini per trovare il successo omnicanale.
Sono stati inoltre messi in evidenza sia i vantaggi dell’utilizzo di un singolo sistema di record per coinvolgere tutti i touchpoint e le aree geografiche, sia l'impatto a due cifre che possono avere programmi come Click-and-Collect, Ship-From-Store e Ship-To-Store sulla crescita della propria attività.
You’ve implemented e-commerce, you’re satisfying your customers’ requests, but what is the impact to your organization? In this session, you’ll learn both how to measure your e-commerce success and how to build an E-Commerce Success Scorecard, which documents the value to your leadership.
Women in Tech #goab Philippines E-Commerce Index and E-Commerce Maturity Scor...Janette Toral
Presented by Janette Toral last September 27, 2013 during the Women in Tech breakfast session at Geeks on a Beach event Boracay. Learn more about this report at http://digitalfilipino.com/e-commerce-index-philippines/
E-Commerce doesn’t just happen. It takes a coordinated effort of several different parts of the organization including Sales, Marketing, IT, and Finance to make it run smoothly within an organization.
In this session, leading e-commerce sellers will talk about how they developed their e-commerce teams to be able to respond quickly, efficiently, and effectively to multiple and varied buyer e-commerce integration requests.
Direct Store Delivery system is a integrated system which enable companies to ensure that right quantity is always available at the retail store. ORION is a Cloud-Mobility based DSD.
The Five Marketers Your eCommerce Business NeedsnChannel, Inc.
Presented at the South Florida eCommerce Expo, this presentation dives into the marketing skill sets that are required to be successful in today's eCommerce industry.
Learn how Ariba has worked diligently since early 2014 to transform the experience users have while working with our solutions. Join us to find out how your team can now be more effective and productive with our improved designs. Demonstrations featuring solutions across the Ariba product line will be conducted.
Experience Latin America technology seminar with LATA 2015Open Destinations
Phil Napleton discusses trends in the tour operator marketplace at the 2015 Experience Latin America technology seminar, hosted by the Latin American Travel Association (LATA).
From Incubation to Reality: Business Model Innovation Within the Enterprise (...Zuora, Inc.
Borderfree - Mary Ransom, SVP, Consumer Products & Insights,
Intacct - Mark Gervase, Sr. Marketing Manager
Learn how Borderfree built and launched its first B2C business model in just 7 months. By leveraging the power of existing assets like salesforce.com and Intacct, and making strategic decisions about which new technologies to build versus buy, Borderfree added a new subscription service to its portfolio while staying within pre-established organizational boundaries.
Let's continue the journey to double our e-commerce profits with a few questions: How well does my online store convert? Are my campaigns profitable? Do customers come back? What's my cost per acquisition and customer lifetime value?
These are questions that should be burning in all online shop owners' heads. They tell us when we will be out of business soon or when we are ready to scale as fast as we can get new inventory. The truth, sadly, often lies somewhere in the middle. Some of our products and campaigns are profitable, while others are dragging us down. And if we can't look at the numbers and see what works and what doesn't, we rely mostly on luck.
Let's talk about:
∙ Why Analytics matters in E-Commerce
∙ Improve your conversion tracking (#7/15)
∙ Manage your cookie consent well (#8/15)
∙ Better reporting means faster learning (#9/15)
∙ E-Commerce analytics - Q&A
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
Account-Based Marketing: Foundations and Strategy Demandbase
Please join us on Wednesday, September 3rd for an Account-Based Marketing Webinar with Demandbase’s Senior Manager of Campaign Strategy Sarah Nels.
You will learn:
The fundamentals of deploying an Account-Based Marketing framework, How to better understand the market segments and attributes of your best customers as the foundation of a target account list, To review strategies for aligning sales and marketing around a common list of target accounts, through interactive examples, and Explore both offsite and onsite personalization strategies to complete the buyer’s journey.
Quick survey of sales performance discovers drivers of revenue capture and benchmarks against best practices. Enables the creation of a roadmap to world class sales excellence.
THE MEASURABLE ROI OF E-COMMERCE INTEGRATED with Dynamics NAV and Business Ce...k-eCommerce
An ERP-integrated e-commerce solution for Microsoft Dynamics NAV and Business Central can lower your business’ operational costs, grow your sales and foster deep customer loyalty. But when it comes to choosing an e-commerce platform how can you be sure you’ll see an ROI on your investment?
Give your business the competitive edge with the leaders in digital evolution. Join k-eCommerce Solution Engineer Patrick Fusarini as we take an up-close look into key ways business owners can drastically lower operational costs, maximize sales growth, and ensure a substantial ROI on their investment.
Why It's Time to Invest in eCommerce; A Conversation for Ektron CustomersLuminos Labs
You’ve been on Ektron for years now. But, you know that in order to move the business forward, it’s time to look at an upgrade to have a significant impact on your business.
In this webinar, experts from Episerver and Techromix Solutions take a close look at how an improved eCommerce platform can give you complete control of the online buyer’s experience and make you the new company hero.
Key takeaways include:
The business drivers for ecommerce initiatives
How Episerver is making eCommerce happen for Ektron customers
Get access to a technical diagram that shows how Episerver and Ektron can be integrated saving migration efforts and costs.
View an infographic that determines whether or not your business model is a fit for commerce.
Ecommerce: The Next Big Thing in B2B MarketingEpiserver
B2B commerce transactions are expected to hit $599 billion by the end of 2013, according to Forrester. With the launch of Amazon Supply and Google Marketplace, ecommerce is set to become the new competitive advantage for B2B organisations. This seminar will present the business case, key trends and challenges, and how to prepare for B2B ecommerce transformation.
1. Growth of eCommerce in Retail Business.
2. Key Issues in eCommerce and Retail Business.
3. Why CRM is the right solution for eCommerce and Retail Business problems?
4. Some Case Studies: so you can hit the ground running!
Enterprise Resources Planning Software Indonesia - Retail ERP SoftwareERP System Indonesia
Slide/whitepaper ini menerangkan beberapa elemen manfaat penggunaan ERP system di Industri Ritel.
Bekerjasama dengan LS Retail solution,Ibiz consulting Indonesia akan membantu Anda menerapakan ERP system yang disesuaikan dengan Kebutuhan bisnis ritel anda.
Dig and deeper information , contact directly IBIZCS Indonesia + 62 21 5292 1365-66 / +62 21 5290 7346
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time.
For more tips and advice follow companies on social:
Promodo:@promodo_en
Brightpearl: @BrightpearlHQ
Omnichannel Attribution: How to Virgin Holidays join online and offline channelsmarketingfinder.co.uk
The divide between online and offline marketing is smaller than ever, and although the practicality of making the join has been questioned in the past, the technology exists today for you to make it happen.
Featuring guest speaker James Libor, Senior Marketing Planning & Efficiency Executive from Virgin Holidays, this webinar will demonstrate the importance of joining online and offline channels for an omnichannel approach to measurement and attribution, and how it can be used to power better decisions.
Revenue Marketing - Are you clearly showing the business how marketing is going to deliver revenue, including during the pandemic? How mature is your revenue marketing compared to your APAC B2B marketing peers? This presentation provides the following takeaways:
✔️ Gain insights into key trends and factors impacting revenue marketing in APAC
✔️ Uncover how your marketing organisation stacks up to peers when it comes to revenue generation maturity
✔️ Why marketers need to think more holistically about business strategy - positioning marketing as a revenue driver, not advertising and colour in function
COVID-19 impact and how marketing can ensure sustainable growth
✔️ Unlock strategic drivers for optimising revenue performance
OpsStars Boston Workshop | Connecting Data to People Across Any Go-to-Market ...LeanData
Lucas Lam – Partner & Client Solutions Manager, LeanData
Today companies leverage a wide variety of GTM strategies and tactics to grow their revenue. In this session, LeanData product experts will walk you through the process, metrics, and future state of multiple GTM strategies - such as inbound, outbound, ABM, Demand Unit Waterfall, etc. Learn best practices from real-world examples of how businesses leverage LeanData Matching, Routing and Marketing Attribution to ensure they get to revenue faster. Irrespective of how you design your sales and marketing funnel, the LeanData platform can be customized to connect your CRM data to the right people in the organization who can use it to win deals. Attend this session to learn how to thrive with multiple GTM strategies and optimize them constantly.
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle utilizes Oracle's Real-Time Decisions (RTD) for lead scoring. RTD reduces maintenance of rules and provides visibility into the effectiveness of the rules.
Data Integration and Marketing Attribution ROIVENUE™
Microsoft and ROIVENUE™ have teamed up to provide a glimpse into the benefits of integrating all your marketing data. All about the latest advancements in data management powered by Azure and how ROIVENUE™ helps marketers identify where to best allocate their digital spend with our Marketing Attribution models and Budget Optimizer™.
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. SES Hong Kong 2013
MarceloWesseler-SVP, SingposteCommerce
marcelowesseler@singpost.com
@mwesseler
www.specommerce.com
eCommerceattheheartofyourbusiness
8. The Basics – Part I
• Range
• Price
• Reliable & Fast Delivery
• Convenience
9. The Basics – Part II
• Keep it simple but measure daily
• Be Aware of Inventory Risks
• Revenue = Visitors * Conversion * AOV
• Success =
- EBIT or Net Margin or
- GM after logistics & marketing spend
9
11. Customer Lifetime Value (CLV)
• Golden Rule => your BUDGET
• Acquire customers until marginal contribution is zero (marginal CLV – marginal
CAC)
• Guideposts
• If data is not yet available, then spend up to the average, fully loaded gross
profit of a customer’s first order. Alternatively…
• Avg Monthly Revenue per Customer × Gross Margin per Customer
• Monthly Churn Rate
• Also, average order value (AOV) is a leading indicator of CLV
• Rules of Thumb
• At scale:
• If your CLV is at least two times the cost of acquiring a new customer, with at
least 1X coming in the first 12 months after acquisition, you’re in great shape.
• If you’re doing any better than that, it’s irresponsible for you not to be spending
more aggressively on marketing.
• If your CLV/CAC ratio is less than two, then it’s worth reigning in your marketing
spend until you grow into it.
11
ܸܮܥ ൌ
ܷܴܲܣݔ െ ݏݐݏܥݔ
ሺ1 െ ܹܥܥܣሻݔ
݊
ܺൌ1
െ ܥܣܥ
Net present value of
profits from a customer aka
Customer Lifetime Contribution (CLTC) or
Lifetime Value (LTV)
=
12. CLV Drivers
12
Sources: Custora report derived from 72 million customers
from 86 US retailers across 14 industries, June 2013
RJ Metrics Summer 2012 E-commerce Benchmark
CLV is slightly higher for
customers originating
from FB than Google
US$148 US$159
13. CLV Management Tip: Rubbish In, Bankruptcy Out
CLV can be used to rationalize
upfront marketing investment…
BUT…
beware tomorrow never arrives
1
3
Plan with the possibility that tomorrow is today.
Payback Period < 12 months & NEVER rely on last click attribution only
14. Regional
Distribution
Center Model
Store & Ship from our
eCommerce Logistics Hub
based in Hong Kong and
Singapore
Manufacturer
SP eCommerce
Logistics Hub
Customer’s Home
Air Freight
Drop Ship
Manufacturer
SP eCommerce
Logistics Hub
Customer’s Home
Air Freight
Drop Ship
Warehouse 14
16. 16
Tax
Optimisation
Malaysia
Indonesia
Japan
South Korea
Vietnam
India
Thailand
Philippines
Hong Kong
Taiwan
China
Singapore
Country Import duty Sales tax Additional tax
Thailand 30% 7%
Vietnam 20% 10%
China 16% 17%
Indonesia 15% 10%
2.5% (registered) or 7.5%
(unregistered) importers
Philippines 15% 12%
South Korea 13% 10%
Taiwan 11% 5% Trade promotion fee (0.04% CIF)
India 10% 0%
-Landing charges (1% CIF)
-Countervailing duty (12% (CIFD
+ Landing charges)
-Additional countervailing duty
(4% (Duty + Landing charges +
countervailing duty)
Japan 9% 5%
Hong Kong 0% 0%
Singapore 0% 7%
Malaysia 0% 10%
Your supply chain
logic will impact the
duties and taxes
payable across the
region.
*Duties and taxes are based on Levi’s 501 Jeans for men
* * *
High duties & taxes
Moderate duties & taxes
Low duties & taxes
24. Summary
• Range, Price, Reliable & Fast Delivery,
Convenience
• CLV is determining your budgets
• Don’t use last click attribution
• Enjoy analytics for breakfast
• Keep it simple & focus on basics
• Scalable delivery network
26. Inbound to Hong Kong
eFulfillment in China – Direct Injection to China
Operative Flow
26
Inbound clearance and
consolidation in HK
Local sorting in
warehouse
Delivery to end
customer in China
Pre-clearance by on-site
customs
X-ray scanningRelease of goods
27. LOGISTICSLOGISTICS WMS (HighJump)WMS (HighJump)
Supplizer
Order processingOrder processing Vendor managementVendor management Returns processingReturns processing
INFRASTRUCTUREINFRASTRUCTURE
Big Data
Scalable
Highly Available
Secure
Open API
Partner
Ecosystem
CALL CENTER
EMAIL MARKETING
ANALYTICS
BUSINESS
INTELLIGENCE
SOCIAL
User/Role
Database
User/Role
Database
1:1
Marketing
/ Promos
1:1
Marketing
/ Promos
Products /
Categorie
s
Products /
Categorie
s
Shopping
Cart
Shopping
Cart
CheckoutCheckout Shared
catalog
Shared
catalog
Payment
web
service
Payment
web
service
PricingPricing Fraud web
service
Fraud web
service
Tax web
service
Tax web
service
Storefront
manager
Storefront
manager
Content
manager
Content
manager
WEB STOREFRONT
Tracking Shipments Orders Returns
Orders Inventory
Orders Customers
SP eCommerce Technology Architecture
27
28. Overview of marketing channels available.Size of circles represent
average ROI for eCommerce businesses.
SP Conversion Funnel
28
29. The 7 “C’s”
CLV Management Traps
29
#2:
CLV
ARPU
Costs
CACWACC
Churn
Marketing department
both spends and
monitors
(Finance should monitor)
Purchased customers
underperform organic on
almost every metric.
The variables are interdependent,
not independent.
• Raising price will increase
churn
• Increasing marketing spend will
increase CAC and churn
• Beefing up customer service to
decrease churn will increase
future costs.
It’s a metric,
not a strategy.
You can’t win a fight with
measuring tape
30. The 7 “C’s”
CLV obsession creates blinders…instead, BE CREATIVE
CLV obsession creates blinders
that restrict creativeness &
open-mindedness
Scrappy, capital
starved start-ups with
no marketing budget
are more likely to find
ways to scale growth
organically
e.g. a PPT slide from
Skype in its early
days…
30
#2: