Dati i recenti cambiamenti economici e politici nel Regno Unito, è importante capire quale sia lo stato attuale delle cose nel panorama dell’e-commerce. Nel suo intervento Rabia Qureshi, oltre a presentare una panoramica del mercato e-commerce del Regno Unito, dove si trovano le quick wins, ha spiegato quali sfide si possono affrontare quando si decide di investire nel Regno Unito.

1. How To Sell Online In The UK
Rabia Qureshi, Senior Customer Success Manager
24th May 2018

2. Who we are….
• 3x Award Winner : Best Mobile Experience
• Leading Magento Ecommerce Agency
• Head office in Nottingham, with new London
office opened in April 2018
• Range of clients covering B2B and B2C

3. Agenda
1. Quick Intro: About Me and JH
2. Snapshot & Attractivity of the UK Market
3. Key Areas to Address
4. Summary

4. Snapshot of the UK Retail Market
• UK’s ecommerce share of total retail sales has been
on a steady growth year on year
• By 2019, internet sales (including mobile) projected
increase to approximately ~£87 billion
Source: eMarketer
*IMRG https://www.imrg.org/, July 2017
**CTA https://cta.tech/News/Press-Releases/2017/November/Smartphones-Most-Used-Device-to-Shop-During-Black.aspx
•Sales via mobile devices (tablet
and phone) have grown by
23.7% year on year*
•Black Friday 2017,
Smartphones (41%), were the
most used devices for online
shopping by UK consumers**

5. Retail e-commerce sales as share of retail trade in selected countries
UK & the rest of Europe
Source: PostNord https://www.postnord.se/en

6. Shipping
Regulations
Payments
Should I Sell In The UK?
Brexit
Localising

7. Key Areas To Address: Localising
Every communication on your website
should be optimised for U.K customers e.g
weight, size, currency etc
Replicate across all digital marketing
channels eg email, social media etc
Think customer first, not design first: The site
needs to feel local and personal and it needs to
take any fears away from transactions

8. Unfamiliar payment options can be a leading cause of cart abandonment
Provide as much option as possible, allowing
customers to use their preferred method to
complete a transaction
Key Areas To Address: Payments
Preferred Online Payment Methods In the UK

9. Key Areas To Address: Shipping
• Negotiate deals or appropriate rates with private shippers.
• Normally duty element
• Magento Shipping: Shipment Processing, Fulfilment
Automation,Packaging, Tracking, Customer Experience
• Biggest and most difficult issues to consider
Your product must reach UK customers in a timely
manner & that’s competitive with other businesses
already in the U.K.
• Consider carefully the type of product you sell

10. Regulations
• Selling your products in the U.K. requires compliance with
constantly changing tax and trade regulations.
Keep up to date with these rules and protect yourself
from hefty fines from regulatory agencies.
Useful Websites: www.gov.uk, www.ft.co.uk, www.crossborder-ecommerce.com/
Brexit
• Process is underway and once the negotiations have been
finalised and we’ve officially left, the rules are likely to change
significantly.
Expect to see an increase in sales in the period leading up to UK’s
final departure from the EU

11. Summary
•UK currently IS an attractive market
•Key Areas to Address and Consider:
Localising, Payments, Shipping, Regulations
•Do thorough research and prep work in all areas
•Launch as soon as you can - well before Brexit!

12. Thank You!
e: rabia@wearejh.com
m: +44 7912020006