The study background is based over four pharma leaders in allergy products: Allegra-D, Alavert, Benadryl and Claritin. Each site will be tested using UserZoom's unique Online User Experience research method and technology.
This talk was given at the UXPA event on "UX by the numbers – The power of quantitative data".
In a UX test, conventional UX thinking is that numbers can only tell you what happened, and cannot explain the ‘why’ of an UX issue. James and Sabrina from Webnographer explained how one can discover ‘why’ an issue is happening. How one can go beyond just knowing completion rates.
This example, that we presented at the WLF2 Conference in Rome, constitutes a complete and fully developed which included the following phases:
probabilistic behaviour forecast,
behaviour monitoring (which luckily allowed to actually “see happen” what we had predicted a few years earlier),
Risk Based Decision Making (RBDM), and finally
implementation of mitigative and crisis management plan.
Interestingly, in a curious turn of events, while doing some reconnaissance work on the landslide, two of us almost lost our lives in a helicopter crash. Risk managers are unfortunately not immune to risks...and somehow it was a good lesson for us to be in the “victim role” that day.
This talk was given at the UXPA event on "UX by the numbers – The power of quantitative data".
In a UX test, conventional UX thinking is that numbers can only tell you what happened, and cannot explain the ‘why’ of an UX issue. James and Sabrina from Webnographer explained how one can discover ‘why’ an issue is happening. How one can go beyond just knowing completion rates.
This example, that we presented at the WLF2 Conference in Rome, constitutes a complete and fully developed which included the following phases:
probabilistic behaviour forecast,
behaviour monitoring (which luckily allowed to actually “see happen” what we had predicted a few years earlier),
Risk Based Decision Making (RBDM), and finally
implementation of mitigative and crisis management plan.
Interestingly, in a curious turn of events, while doing some reconnaissance work on the landslide, two of us almost lost our lives in a helicopter crash. Risk managers are unfortunately not immune to risks...and somehow it was a good lesson for us to be in the “victim role” that day.
Keynote presentation by Peace Paper at the 2012 Buckeye Art Therapy Association on the topic of art as social action, focusing on lecture and visual content related to utilizing papermaking and creative expression as a cathartic process to give meaning, create transformation, and provide empowerment through releasing and reforming fibers into new stories and new beginnings.
Vinyl sulfones: Click applications in bioconjugation. The resurgence of a che...Fernando Hernandez-Mateo
Applications of vinyl sulfones in the field of bioconjugations. The vinyl sulfone is a chemical function with "click-chemistry" characteristic that enable it for a rapid and efficient covalent linkage of the compounds derivatized with this function and those bearing complementay chemical functions (thiol and amines)
Conversation research: leveraging the power of social mediaSKIM
In the social media landscape of user generated content, should the unit of measurement be ‘conversations’ rather than ‘respondents?
This session focused on the pros and cons of ethnography, using a pan-European case study on schizophrenia, as an example of how companies, even those who focus on healthcare research, can get value from listening to their consumers. The presentation looked at how to make the most of the benefits of new technology – text analytics, scraping – whilst still needing human intelligence and different perspectives.
Find out more at www.skimgroup.com/social-media-cim-digital.
Keynote presentation by Peace Paper at the 2012 Buckeye Art Therapy Association on the topic of art as social action, focusing on lecture and visual content related to utilizing papermaking and creative expression as a cathartic process to give meaning, create transformation, and provide empowerment through releasing and reforming fibers into new stories and new beginnings.
Vinyl sulfones: Click applications in bioconjugation. The resurgence of a che...Fernando Hernandez-Mateo
Applications of vinyl sulfones in the field of bioconjugations. The vinyl sulfone is a chemical function with "click-chemistry" characteristic that enable it for a rapid and efficient covalent linkage of the compounds derivatized with this function and those bearing complementay chemical functions (thiol and amines)
Conversation research: leveraging the power of social mediaSKIM
In the social media landscape of user generated content, should the unit of measurement be ‘conversations’ rather than ‘respondents?
This session focused on the pros and cons of ethnography, using a pan-European case study on schizophrenia, as an example of how companies, even those who focus on healthcare research, can get value from listening to their consumers. The presentation looked at how to make the most of the benefits of new technology – text analytics, scraping – whilst still needing human intelligence and different perspectives.
Find out more at www.skimgroup.com/social-media-cim-digital.
A look at how behavioral science is being used in businesses around the world -- based on the new Behavioral Teams survey. We examine the key opportunities (including job opportunities) and the challenges, especially ethical challenges, facing the field.
The Bright Future of Market Research Smartees WorkshopInSites on Stage
This is the full slidedeck of our Smartees Workshop on 'the Bright Future of Market Research' (11 February, 2014). The main focus is on how both traditional quantitative and qualitative research can be better, fresher and more contemporary by approaching participants and internal stakeholders differently.
GlobeSync Technologies - Enterprise Business Solutions | Dedicated Professional | Digital Transformations | Silicon Engineering
Greetings,
I Hope you are doing well and have a wonderful new year. New year brings new opportunities and hope the pandemic could end in 2022 :) 🙏
Please accept my apologies for my cold message. My name is Viren, and I am a Business Manager for Global Sales at GlobeSync Technologies. I reached out to see if we could assist you with your software development needs (Mobile, Web, Cloud, IoT, Embedded, UI/UX etc.). As a 13-year-old Tempe, software engineering firm with a Team of 100+ professional, and globally presence in 9+ Countries, we work efficiently to deliver unique solutions to start-ups, other software development firms, enterprises, and digital agencies.
Maybe we can have a quick 15-minute call to discuss your upcoming digital initiatives and how we can help you streamline your development process and reduce costs while maintaining features, design, and quality.
Onboarding new resources and getting them up to speed on project details typically takes about 40 hours. We're willing to bear the cost of these 40 hours ourselves.
Our Core Services:
+ Product Development
+ Emerging Technologies Solutions
+ Mobile & Smart Device App Development
+ Software & Web Development
+ E-Commerce & CMS Development
+ Java Script Framework Development
+ AI-ML & IOT | Automation Solutions
+ UI / UX Design | Animation & Multimedia
+ Embeded & Hardware Engineering
+ Infra & DevOps Solutions
+ Cloud Services
+ Quality Engineering
+ Management | Media | Marketing
+ Maintenance | Upgrades | Support
+ IT Services & Staffing (Consulting)
The Company will be glad to provide you with all the necessary information at the most convenient time. Please Check out our website and portfolio,
Website: https://www.globesynctechnologies.com
Portfolio: https://www.globesynctechnologies.com/portfolio
Brochure | No More Paper :) - https://www.globesynctechnologies.com/wp-content/uploads/2021/11/GlobeSync-Technologies-Synchronizing-the-World.pdf
Thanks & Regards,
Viren
Business Manager | Global Sales
GlobeSync Technologies
Email: viren@globesynctechnologies.com
Skype: https://join.skype.com/invite/yAkJzoxlGIvL
How does one pair online usability testing with lab usability testing? On May 6th, 2010, UserZoom joined forces with Bentley University’s Design and Usability Center to present how online, unmoderated usability testing can be combined with lab usability testing to produce rich, actionable results.
We examined Amazon’s e-commerce grocery store and compared the results of each method to reveal the secrets and lessons we have learned.
Webinar: Combining Lab and Online Usability Testing: Lessons LearnedUserZoom
How does one pair online usability testing with lab usability testing? On May 6th, 2010, UserZoom joined forces with Bentley University’s Design and Usability Center to present how online, unmoderated usability testing can be combined with lab usability testing to produce rich, actionable results.
We examined Amazon’s e-commerce grocery store and compared the results of each method to reveal the secrets and lessons we have learned.
Physician Review Sites - Love them or hate them...they are here to stay and their use is growing each year. Learn how to leverage the positive neutral and the negative reviews to grow your practice.
Democratizing Online Controlled Experiments at Booking.comLukas Vermeer
At Booking.com we have been conducting evidenced based product development using online experiments for more than ten years. Our methods and infrastructure were designed from their inception to reflect Booking.com culture, that is, with democratization and decentralization of experimentation and decision making in mind.
In this talk, based on this paper with the same title, we explain how our approach has allowed such a large organization as Booking.com to truly and successfully democratize experimentation.
Retail UX in 2020: How to stay on top of changing customer behaviorsUserZoom
The Retail landscape is changing. Customer needs and behaviors have shifted at a pace and scale we’ve never seen before, and continue to shape the way we respond.
Due to the pandemic, Retailers have had to rethink operations, supply chains and the entire digital experience.
In this webinar, UX leaders from IKEA Retail, Ingka Group (one of the world’s largest furniture retailers) and Sainsbury's (one of the UK’s biggest supermarkets) will offer insight into how UX research is helping them to stay on top of changing customer habits and behaviors.
You’ll also discover:
-How the current pandemic is changing Retail and the digital experiences and expectations of its customers
-How UX leaders from Retailers like IKEA and Sainsbury’s leverage UX research to adapt to these changes and what we can learn from them
-What you can do to improve UX research delivery and efficiency in a time of economic uncertainty
[Webinar] Transitioning to Remote ResearchUserZoom
Transitioning UX research from in-person to remote is now a necessity, and those who have never conducted remote research are looking for guidance on how to successfully make the change.
In this webinar, we'll give you the tools you need to successfully design and conduct remote research studies.
Discover:
Best practices for planning remote studies
How to recruit remote participants
Tips for getting feedback from users in their natural setting
As user needs change and adapt to the new normal, companies must look to gather the crucial insights they need to meet them. Remote research is the key.
Moderated vs Unmoderated Research: It’s time to say ELMO (Enough, let’s move ...UserZoom
Does this sound familiar? Researchers sitting around a meeting table arguing about which methods to use, especially when it comes to unmoderated remote testing vs moderated? Usually without any empirical data?
In this webinar we'll give you the power of data to say "ELMO!" (Enough, let’s move on!) and end the argument once and for all.
We collected this data by conducting 10 moderated and 10 unmoderated remote sessions across six tasks on Patagonia.com, in order to show how moderated and unmoderated remote studies compare in terms of the number and severity of usability issues surfaced.
Register for this upcoming webinar and discover the theoretical and actual strengths and weaknesses of various user research methods to stop the argument before it even begins.
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from...UserZoom
Exploring UX in the Enterprise: The Industry’s Hottest Trends & Insights from 2019
This webinar covers:
–The top four challenges that UX teams are facing as well as our recommendations on how to alleviate or overcome them
–What hundreds of experience professionals at some of the largest organizations on the planet said about Challenges & Trends, UX in the C-Suite, UX in the Organization, and Methodologies & Tools
–How the state of UX in the enterprise has changed since 2018 and what this means looking ahead to 2020
For more UX resources, head to https://www.userzoom.com/resource-center/
How to Work Collaboratively on the User ExperienceUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Paul Boag talks about how to work collaboratively on the user experience.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, AutoTrader's James Barley talks about UX research for the masses.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Flixbus' Katja Borchert and Pietro Romeo talks about democratising research not by guessing, but testing and empowering others.
Sharing the Love: Democratising Research at MoneySuperMarketUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, MoneySuperMarket's Louise Rowlands talks about sharing the love, democratising research at MoneySuperMarket.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Booking.com's Soma Ray and Stephanie Agotborde talks about making research a UX team sport and addressing user needs at speed and scale.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
Lee Duddell educates the audience on 'Common Mistakes Rookies Make When Testing (and How to Overcome Them)’.
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Alfonso de la Nuez delivers the opening keynote address ‘Why & How to Democratize UX Research’.
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
The Gram stain is a fundamental technique in microbiology used to classify bacteria based on their cell wall structure. It provides a quick and simple method to distinguish between Gram-positive and Gram-negative bacteria, which have different susceptibilities to antibiotics
Basavarajeeyam is an important text for ayurvedic physician belonging to andhra pradehs. It is a popular compendium in various parts of our country as well as in andhra pradesh. The content of the text was presented in sanskrit and telugu language (Bilingual). One of the most famous book in ayurvedic pharmaceutics and therapeutics. This book contains 25 chapters called as prakaranas. Many rasaoushadis were explained, pioneer of dhatu druti, nadi pareeksha, mutra pareeksha etc. Belongs to the period of 15-16 century. New diseases like upadamsha, phiranga rogas are explained.
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
CDSCO and Phamacovigilance {Regulatory body in India}NEHA GUPTA
The Central Drugs Standard Control Organization (CDSCO) is India's national regulatory body for pharmaceuticals and medical devices. Operating under the Directorate General of Health Services, Ministry of Health & Family Welfare, Government of India, the CDSCO is responsible for approving new drugs, conducting clinical trials, setting standards for drugs, controlling the quality of imported drugs, and coordinating the activities of State Drug Control Organizations by providing expert advice.
Pharmacovigilance, on the other hand, is the science and activities related to the detection, assessment, understanding, and prevention of adverse effects or any other drug-related problems. The primary aim of pharmacovigilance is to ensure the safety and efficacy of medicines, thereby protecting public health.
In India, pharmacovigilance activities are monitored by the Pharmacovigilance Programme of India (PvPI), which works closely with CDSCO to collect, analyze, and act upon data regarding adverse drug reactions (ADRs). Together, they play a critical role in ensuring that the benefits of drugs outweigh their risks, maintaining high standards of patient safety, and promoting the rational use of medicines.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Adv. biopharm. APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMSAkankshaAshtankar
MIP 201T & MPH 202T
ADVANCED BIOPHARMACEUTICS & PHARMACOKINETICS : UNIT 5
APPLICATION OF PHARMACOKINETICS : TARGETED DRUG DELIVERY SYSTEMS By - AKANKSHA ASHTANKAR
2. Overview
Introductions (2 min)
Study Background (3 min)
Methodology and Technology (3 min)
Executive Summary (3 min)
Findings and Opportunities (20 min)
Questions and Comments (15 min)
3. Introductions
Alfonso de la Nuez
Founder & Co-CEO
at UserZoom
Ania Rodriguez
Founder and CEO at
Key Lime Interactive
4. About UserZoom
Leading online (remote) user
experience research software
company
9 years experience in UX
research & consulting
Offices in Sunnyvale (CA),
London (UK) and Barcelona
(Spain)
Created because traditional UX
research methods are great but
not enough
5. About Key Lime Interactive
Experienced market research and usability
professionals
Over 12 years of consulting experience
testing Internet 500 websites and providing
actionable results
Most consultants have Masters in Human-
Computer Interaction, Psychology, Industry
Engineering or related field
Cross-Industry Expertise
Ability to scorecard against competition
Ability to suggest cross-industry
recommendations to improve ease of use
Independent Third Party
Impartial with no-hidden agenda
Ability to work with business team and
developers to “get everyone onboard”
Customer
Experience
Management
Lab
Tes6ng
Remote
Usability
Tes6ng
Focus
Groups
Expert
Reviews
7. Study Background
• Compe66ve
benchmark
of
leading
Allergy
medica6on
sites
Goals
Websites
analyzed
• 200
par6cipants
• Must
have
or
care
for
someone
with
allergies
• 50%
female,
50%
male
Panel
• Open
browse
–
Research
allergy
medica6ons
online
•
Locate
general
informa6on
about
allergies
and
how
to
best
treat
them
• Locate
product
coupon
on
the
site
Tasks
8. Study Goals
How do users research for allergy medication information?
Which allergy medications are top of mind?
What best design practices can be taken from these leading brands?
What opportunities exist for these brands to improve the user perception?
Which site has the greatest likelihood to recommend others to visit?
9. Tasks
Open task – Research allergy medications: Your task is to use
the internet as you normally would to find out what allergy
medication is best suited for you or the person you are taking care
of. Make sure that conduct this task as you normally would visiting
all sites until you are satisfied and ready to make a decision.
Locate general information about allergies and how to treat
them: Use <site> to locate general information about allergies
and how to treat/manage them.
Locate product coupon: Please use the <medication> site as you
normally would to find coupons for <medication>.
10. Study structure
Introduction:
When thinking about allergy medication, what is the
first medication that comes to mind?
Where do you go online to get information about
allergy medication?
Based on your experience, how negative or positive is
your perception of the following allergy medications?
Do you currently take or care for someone who
currently takes one of the following allergy
medications?
Post-task:
Self-reported success
Ease of use
Ease of navigation
Clear where to start
Satisfaction with amount of time to complete task
What content is missing or would make it easier to find
what you are looking for?
Wrap-up:
Likelihood to recommend : (Net Promoter Score )
Post-task brand image
Introduction
Screener
N=200
Clari6n
n-‐=50
Benadryl
Wrap-up
Task 1
Task 3
Allegra Alavert
Task1
Task 3
Task 1
Task 3
Task 1
Task 3
n-‐=50
n-‐=50
n-‐=50
Task 2 Task 2 Task 2 Task 2
12. Online Usability Testing Solution
UZ Self-Serve Edition
100% on-demand, web-
based software solution
To manage & conduct
various types of online UX
research projects
13. How does UserZoom add value?
By allowing you to see the
BIG picture
Testing large samples of
geographically spread
participants
Combining statistically-
significant usability + user
behavior data
Measuring Customer
Experience cost-effectively
Getting actionable insights
Usability Lab
Studies
Web Traffic
Analysis
Online
UX
Studies
Online
SurveysFocus Groups
Qualitative Quantitative
BehaviorAttitudes
15. • Hundreds of users participate in a study
• In their natural context
• From geographically spread locations
• Users try to complete tasks (or goals) + answer questions
• No human moderation needed
• Our browser bar connects users with our secure servers
Our method
17. Participants
87%
13%
1%
Which
of
the
following
best
describes
you?
Allergy
Suffer
Caregiver
Health
Care
Professional
69%
25%
7%
What
types
of
allergies
are
of
interest
to
you?
Indoor
&
Outdoor
Outdoor
Indoor
6%
8%
14%
14%
23%
37%
60%
67%
0%
20%
40%
60%
80%
100%
None
of
the
above
Alavert
Singulair
Other
Allegra
Zrytec
Clari6n
Benadryl
Which
of
the
following
allergy
products,
if
any,
have
you
purchased
in
the
past
year?
49%
51%
0%
20%
40%
60%
80%
100%
No
Yes
Do
you
go
online
to
get
informa;on
about
allergy
medica;ons?
19. Executive Summary
Benadryl ranks #1 using the Overall KLI User Experience Score (although Claritin
and Alavert were statistically equal)
Benadryl has the highest net promoter score with a score of 46%
Benadryl also has the highest brand perception (82%) and saw an increase of 18% from the
pre study measure of 64%
84% of participants were satisfied with the Benadryl site
88% thought it was easy use and that it was organized
84% found the site visually appealing
Claritin and Benadryl are the top allergy medication brands that are top of mind
Participants self reported that they have used WebMd, Google, Claritin.com, Zyrtec.com,
Allegra.com, MayoClinic.com, Benadryl.com, Singular.com and CVS.com to get
information about allergy medication.
The top 5 sites visited by users on the open explore were WebMD.com, Zyrtec.com,
Claritin.com, HealthCentral.com and MayoClinic.com.
20. Executive Summary
Claritin and Alavert followed closely on all metrics with brand perception based on
the site experience closing the gap
Claritin’s site moved the needle by 40% in brand perception and Alavert by an amazing
56%
Claritin had a NPS of 44% and Alavert had a score of 31%
Overall ease of use was similar between Claritin (84%) and Alavert (87%)
88% agreed the Alavert was organized; 80% for Claritin
86% of the participants found the Claritin site visually appealing
Allegra performed statistically lower on most metrics than Benadryl, Claritin and
Alavert because of it’s low performance on the locate product coupons task
Allegra has the lowest post positive brand perception of 48% as compared to 72%+ for the
other brands
70% encountered frustrations as they were trying to locate product coupons
21. What Works Well: Benadryl
Videos – Allergy Education
“It was nice to have the videos with information about whether its an allergy or a
cold, etc.”
“I like the short videos by a doctor discussion some basics of allergies, the
differences between allergies and colds, and what are allergies. I like the fact that
they were short yet informative. In this busy world, an longer of a video would have
not watched.”
Navigation
“Tabs on the top very
useful”
“I like how when you
put your cursor over the
tabs, a drop down comes
down. It’s very fast
also. ”
22. What Works Well: Claritin
Navigation
“It was easy to navigate to get the information I was looking for.”
“I like that the general categories , such as adult and children allergies has their
own tab at the top of the page. This made navigation very fast.”
Allergy Profiler
“I liked the allergy
symptom checker to help
choose a medicine to treat
it.”
“I like how it broke down
many different situations,
so that people could find
a solution that could
possibly work for them. ”
23. What Works Well: Pollen Widgets
Benadryl:
“I
like
their
pollen
widget”
Alavert:
“I
like
the
zip
code
por6on
where
you
could
find
out
about
outdoor
allergies
in
your
area.
”
25. 1. Claritin (31%)
2. Benadryl (19%)
3. Zyrtec (18%)
4. Allegra (13%)
5. Flonase, Nasonex, Singulair, Sudafed (2%)
6. Alavert (1%)
Which
allergy
medica6on
is
top-‐of-‐mind?
(open-‐ended)
Which
websites
have
you
visited
to
get
informa6on
about
allergy
medica6on?
1. WebMD (54%)
2. Google Search (16%)
3. Claritin, Zyrtec (4%)
4. Allegra, Mayoclinic.com (3%)
5. Benadryl, Singulair, CVS.com (2%)
26. Net
Promoter
Score
(NPS®)
0 1 2 3 4 5 6 7 8 9 10 NPS
Alavert (n=50) 2% 0% 2% 0% 2% 6% 4% 16% 22% 16% 31% 31%
Allegra (n=50) 6% 6% 4% 4% 2% 6% 16% 20% 12% 8% 16% -20%
Benadryl (n=50) 2% 0% 2% 2% 0% 2% 6% 8% 18% 16% 44% 46%
Claritin (n=50) 2% 2% 0% 0% 2% 2% 6% 6% 22% 10% 48% 44%
Detractors Promoters
NPS
%
of
Promoters
(9s
and
10s)
Detractors
(0
through
6)
=
-‐
Copyright
2010.
Key
Lime
Interac6ve
and
UserZoom.
All
Rights
Reserved.
Aker
spending
about
10
minutes
on
the
site,
three
of
the
four
medica6on
sites
had
a
high
NPS
score
indica6ng
that
the
user
experience
for
the
given
tasks
did
not
adversely
affect
loyalty.
Allegra
had
the
lowest
NPS
score
of
-‐20%.
27. Allergy
Medica6on
Brand
Percep6on
All
medica6ons
had
an
increase
in
brand
percep6on
pre
to
post,
indica6ng
that
the
sites
have
op6mized
the
experience
to
meet
expecta6ons
for
the
given
tasks.
Allegra’s
brand
percep6on
is
significantly
lower
than
the
other
brands
72%
48%
82%
78%
16%
28%
64%
38%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Alavert
Allegra
Benedryl
Clari6n
Pre
Post
40%
18%
20%
56%
Average
increase:
34%
29. Sites
(n=50
per
site)
Success
Ease
of
comple;ng
task
Sa;sfac;on
with
Time
Encountered
Problems
/
Frustra;ons
KLI
Score
Alavert
96%
76%
71%
20%
82%
Allegra
92%
70%
78%
22%
80%
Benadryl
94%
84%
80%
28%
86%
Clari6n
98%
64%
66%
26%
77%
Task
2
Metrics
Locate
general
informa6on
about
allergy
medica6ons
Indicates
significantly
worse
than
top
runner
Indicates
top
runner
30. 22%
clicked
on
“Learn
about
Allergies”
22%
clicked
on
“Manage
Allergies”
15%
clicked
on
“Clari6n
Products”
Clari6n
par6cipant
clicks
were
distributed
across
the
main
naviga6on.
Task
2:
Find
Allergy
Informa6on
31. Clari6n
par6cipant
clicks
were
distributed
across
the
main
naviga6on.
Task
2:
Find
Allergy
Informa6on
31%
clicked
on
“Allergy
Info”
15%
clicked
on
the
“Allergy
Tracker”
32. Sites
(n=50
per
site)
Success
Ease
of
comple;ng
task
Sa;sfac;on
with
Time
Encountered
Problems
/
Frustra;ons
KLI
Score
Alavert
61%
92%
92%
10%
81%
Allegra
2%
18%
22%
70%
21%
Benadryl
42%
90%
90%
18%
72%
Clari6n
78%
92%
84%
8%
86%
Task
3
Metrics
Locate
product
coupons
Indicates
significantly
worse
than
top
runner
Indicates
top
runner
*unable
to
track
the
behavior
on
main
por6on
of
site
due
to
design
of
site
(full
flash
inserted
with
wmode=window
instead
of
opaque
or
transparent
into
webpage
not
supported)
33. 52%
clicked
on
“Coupons”
menu
link
26%
clicked
on
the
“Save
on
Clari6n”
Print
&
Save
Coupon
The
majority
of
Clari6n
par6cipants
clicked
on
“Coupons”
or
“Save
on
Clari6n”.
Task
3:
Locate
Product
Coupon
34. Most
Alavert
par6cipants
clicked
on
the
two
busons
containing
“Coupon”
Task
3:
Locate
Product
Coupon
50%
clicked
on
“Get
a
Coupon”
link
35%
clicked
on
“Get
Coupon”
buson
35. Task
3:
Locate
Product
Coupon
36%
clicked
on
the
search
box
18%
clicked
on
“About
Allegra-‐D”
10%
clicked
on
“About
Allergies”
52%
of
Allegra
par6cipants
used
search.
36. Task
3:
Locate
Product
Coupon
Why
Allegra
par6cipants
were
not
able
to
complete
task
3
37. Overall
Metrics
Sites
(n=50
per
site)
Overall
Sa;sfac;on
Ease
of
Use
Organiza;on
Visual
Appeal
KLI
Score
Alavert
82%
87%
88%
80%
84%
Allegra
50%
48%
50%
68%
53%
Benadryl
84%
88%
88%
84%
86%
Clari6n
88%
84%
80%
86%
85%
Indicates
significantly
worse
than
top
runner
Indicates
top
runner
40. UserZoom (USA)
440 N. Wolfe Rd. Sunnyvale,
CA 94085
Phone: +1 (408) 524 7445
Contact: Alfonso de la Nuez
alfonso@userzoom.com
Key Lime Interactive
1221 Brickell Avenue
Miami FL 33131
Phone: 1 (305) 804 2930
Contact: Ania Rodriguez
ania@keylimeinteractive.co
Thanks so much for your time!
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