The document discusses the importance of user-centered design (UCD) in product development. It describes how understanding user needs through techniques like personas and low-fidelity prototyping allows teams to prioritize the right features. This iterative process of understanding, designing and evaluating with users reduces disagreements and ensures the product meets user requirements. The example of developing a diagnostic tool for pathologists from an existing book shows how user feedback improved the design at each stage.
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
P2E Development User-Driven Insights
1. More Than Just P2E Why user-driven development is key to responding to the new user community Presented By: Jonathan Clark Date: April 10 th 2007
2.
3. User-Centred Design Process Understand the user, their tasks and their goals Evaluate the UI, not the user Design for the user, make sure they can efficiently and easily complete their tasks
4. Example: Electronic Information Retrieval Librarian Morning Lunch Afternoon After Hours Researcher Student Practitioner Significant generalizations; Use of Elsevier electronic products is much smaller
5.
6. User-Centred Design Process Understand the user, their tasks and their goals Evaluate the UI, not the user Design for the user, make sure they can efficiently and easily complete their tasks
25. As a Persona C I want to be able to view diagnostic information on a group of conditions so that I can decide between possible diagnoses. Story 7
26. Differential Diagnosis: low-fi prototype Amyloidosis Clear cell tumors Hürthle cell (oncocytic) tumors Hyalinizing trabecular adenoma and related lesions LYMPHOID TUMORS AND TUMORLIKE CONDITIONS Malakoplakia Medullary carcinoma MESENCHYMAL TUMORS METASTATIC TUMORS Other neuroendocrine tumors Parathyroid tumors Poorly differentiated carcinoma Home > Differential Diagnoses Then, select up to 5 diagnoses to compare Add Remove Follicular carcinoma Follicular adenoma Papillary carcinoma First, select a body system Thyroid Select a different body system View Differential
Elsevier is a publishing company! Historically we have tended to be product / brand driven; the danger is that this tends to lead to product development that doesn’t meet user needs consistently. Historically too we have viewed IT rather as we have viewed printers – as a commodity; this tends to create a distance between IT and business people and this in turn leads to product development becoming just an interesting engineering problem, again there’s a danger of losing touch with the user and user needs In today’s world, this approach just isn’t good enough, user needs change and evolve, indeed some say this is the age of the never-satisfied customer So what have we done to address this?