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More Than Just P2E  Why user-driven development is key to responding to the new user community  Presented By: Jonathan Clark Date: April 10 th  2007
Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User-Centred Design Process Understand the user, their tasks and their goals Evaluate the UI, not the user Design for the user, make sure they can efficiently and easily complete their tasks
Example: Electronic Information Retrieval Librarian Morning Lunch Afternoon After Hours Researcher Student Practitioner Significant generalizations; Use of Elsevier electronic products is much smaller
Example: Differences and Similarities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Researchers Practitioners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User-Centred Design Process Understand the user, their tasks and their goals Evaluate the UI, not the user Design for the user, make sure they can efficiently and easily complete their tasks
Evolution of the Refine Results box
Evolution of the Refine Results box
Evolution of the Refine Results box
Evolution of the Refine Results box
How to display citation tools? ?
Summary – UCD Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elsevier Agile Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elsevier Agile Development Process
Tell the story… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User stories come from the user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PathConsult started with a book...  ,[object Object],[object Object],[object Object],[object Object],[object Object]
What does a pathologist do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pathologists at work
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Primary Persona
developers developer developers pathologist pathologist pathologist consultant product mgr the boss UCD
High-level features & benefits list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
High-level features & benefits list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
As a   Persona C   I want to be able to view diagnostic information on a group of conditions so that I can decide between possible diagnoses. Story 7
Differential Diagnosis: low-fi prototype Amyloidosis Clear cell tumors Hürthle cell (oncocytic) tumors Hyalinizing trabecular adenoma and related lesions LYMPHOID TUMORS AND TUMORLIKE CONDITIONS Malakoplakia Medullary carcinoma MESENCHYMAL TUMORS METASTATIC TUMORS Other neuroendocrine tumors Parathyroid tumors Poorly differentiated carcinoma Home  > Differential Diagnoses Then, select up to 5 diagnoses to compare Add        Remove Follicular carcinoma Follicular adenoma Papillary carcinoma First, select a body system Thyroid   Select a different body system View Differential
Differential Diagnosis: low-fi prototype Home  > Differential Diagnoses > Comparison Image caption  (stain, magnification) Image caption  (stain, magnification) Image caption  (stain, magnification) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Papillary carcinoma Remove from comparison Follicular adenoma Remove from comparison Follicular carcinoma Remove from comparison
Differential Diagnosis: as deployed
Differential Diagnosis: as deployed
From Pathology Book…. ,[object Object],[object Object],[object Object],[object Object],[object Object],.....to Diagnostic Tool ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you [email_address]

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P2E Development User-Driven Insights

  • 1. More Than Just P2E Why user-driven development is key to responding to the new user community Presented By: Jonathan Clark Date: April 10 th 2007
  • 2.
  • 3. User-Centred Design Process Understand the user, their tasks and their goals Evaluate the UI, not the user Design for the user, make sure they can efficiently and easily complete their tasks
  • 4. Example: Electronic Information Retrieval Librarian Morning Lunch Afternoon After Hours Researcher Student Practitioner Significant generalizations; Use of Elsevier electronic products is much smaller
  • 5.
  • 6. User-Centred Design Process Understand the user, their tasks and their goals Evaluate the UI, not the user Design for the user, make sure they can efficiently and easily complete their tasks
  • 7. Evolution of the Refine Results box
  • 8. Evolution of the Refine Results box
  • 9. Evolution of the Refine Results box
  • 10. Evolution of the Refine Results box
  • 11. How to display citation tools? ?
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22. developers developer developers pathologist pathologist pathologist consultant product mgr the boss UCD
  • 23.
  • 24.
  • 25. As a Persona C I want to be able to view diagnostic information on a group of conditions so that I can decide between possible diagnoses. Story 7
  • 26. Differential Diagnosis: low-fi prototype Amyloidosis Clear cell tumors Hürthle cell (oncocytic) tumors Hyalinizing trabecular adenoma and related lesions LYMPHOID TUMORS AND TUMORLIKE CONDITIONS Malakoplakia Medullary carcinoma MESENCHYMAL TUMORS METASTATIC TUMORS Other neuroendocrine tumors Parathyroid tumors Poorly differentiated carcinoma Home > Differential Diagnoses Then, select up to 5 diagnoses to compare Add   Remove Follicular carcinoma Follicular adenoma Papillary carcinoma First, select a body system Thyroid Select a different body system View Differential
  • 27.
  • 30.
  • 31.

Editor's Notes

  1. Elsevier is a publishing company! Historically we have tended to be product / brand driven; the danger is that this tends to lead to product development that doesn’t meet user needs consistently. Historically too we have viewed IT rather as we have viewed printers – as a commodity; this tends to create a distance between IT and business people and this in turn leads to product development becoming just an interesting engineering problem, again there’s a danger of losing touch with the user and user needs In today’s world, this approach just isn’t good enough, user needs change and evolve, indeed some say this is the age of the never-satisfied customer So what have we done to address this?