I am currently an active and energetic brand marketer who is dedicated to growing brand and helping others find their brand passion

1. P H A M T H A I
S O N
B R A N D G R O W T H S P E C I A L I S T
E X P E R I E N C E
E D U C A T I O N
ASSISTANT BRAND MANAGER
FRIESLANDCAMPINA | JUN 2015 - CURRENT
Revitalised school channel marketing mix for growth
Personally led cost optimization projects to increase
brand EBIT by 3.1%
Led POS consumer awareness optimization project
MARKETING EXECUTIVE
THE DAIRY FARM GROUP | SEP 2014 - JUN 2015
MARKETING TRAINEE
L'OREAL | JAN 2014 - SEP 2014
Organized openings of 5 major outlets
Led 5 successful leaflet season in term of digital
marketing, PR, social marketing
In charge of content, target strategy for brand fan page
Achieved 3,000 trial on new product launch
Personally led shopper innovation project, from
ideation to implementation
Led execution on POSM design for new product launch
over 20 creative materials
+ 8 4 0 9 0 9 7 1 1 5 2 0
P H A M T H A I S O N 2 5 0 2 @ G M A I L . C O M
BACHELOR OF BUSINESS, MAJOR IN MARKETING
RMIT UNIVERSITY | 2010 - 2013
GRADUATE AMONG THE TOP 15%
S K I L L S
C O N T A C T
I am an active, ambitious and driven graduate from RMIT Vietnam
University with a passion for FMCG and good records of sale
increasing projects. 2 years of marketing experience in
international FMCG companies like FrieslandCampina, L’Oreal. My
key strengths are independence, entrepreneurial spirit, and hunger
for success.
P R O F I L E
A W A R D S
Leadership
Social media strategy
Branding
Agency management
Digital savy
Project management
Cross-department teamwork
Business sense
Elevating workplace morale
Market research
RMIT UNIVERSITY
PRESIDENTIAL RECOGNITION FOR VOLUNTEERING
DEC 2013
THE DAIRY FARM GROUP
RECOGNITION AND SALARY RAISE IN 5 MONTHS WORKING
MAR 2015