I'm Karabo Mamabolo, a marketing strategist that focuses on creating memorable campaigns. Creating brands & digital campaigns across a variety of industries. Creating brand and digital campaigns for over 2 years in the FMCG industry and across a variety of other industries, I've learnt to connect B2B alongside B2C marketing goals for business as a in-house Junior Strategist &Freelancer.
The Raging Bull media are not only experts in traditional media, but also well ahead in the digital and electronic age to provide the extensive solution to their clients through responsive websites.
The Raging Bull media are not only experts in traditional media, but also well ahead in the digital and electronic age to provide the extensive solution to their clients through responsive websites.
Ambush marketing and the advantages attached with itICE Factor
Ambush Marketing is also one such tool in which the advertiser uses other’s campaign to promote their own products. though this may sound unethical but in reality it is not.
Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. Display advertising is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords
Maximize profitability results and growth objectives with vertical direct mar...verticalmarketing
Direct marketing is a great way to generate a response from targeted customers. There is no denying the fact that this marketing strategy has moved ahead by leaps and bounds over the last few years, driven fundamentally by new proficiencies in classifying and targeting a specific segment of the market.
I am sharing the Product Launch Plan for healthcare and Medical devices purpose, You can take some ideas from this slide and might be it will be useful for you for making some Product launch Plan.
MKT House - PR and Advertising Agency in BrazilExport Hub
MKT House – PR & Advertising Agency, headquartered in the City of São Paulo/ Brazil has been active in Press Support and Events for over ten years. MKT House has the know-how and expertise to work on different communication projects, aiming at the success of our customer’s target product or service rendering activities.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
Ambush marketing and the advantages attached with itICE Factor
Ambush Marketing is also one such tool in which the advertiser uses other’s campaign to promote their own products. though this may sound unethical but in reality it is not.
Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. Display advertising is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords
Maximize profitability results and growth objectives with vertical direct mar...verticalmarketing
Direct marketing is a great way to generate a response from targeted customers. There is no denying the fact that this marketing strategy has moved ahead by leaps and bounds over the last few years, driven fundamentally by new proficiencies in classifying and targeting a specific segment of the market.
I am sharing the Product Launch Plan for healthcare and Medical devices purpose, You can take some ideas from this slide and might be it will be useful for you for making some Product launch Plan.
MKT House - PR and Advertising Agency in BrazilExport Hub
MKT House – PR & Advertising Agency, headquartered in the City of São Paulo/ Brazil has been active in Press Support and Events for over ten years. MKT House has the know-how and expertise to work on different communication projects, aiming at the success of our customer’s target product or service rendering activities.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
We are the Bauer Academy, the educational division of Bauer Media.
We provide exciting, cutting edge training, and can work with you to ensure your levy contribution delivers the best possible outcomes for your business.
Initially, NHK INTERNATIONAL is a body for services of BUSINESS STRATEGY, distribution of HEALTH FOODS, trading of FARM PRODUCTS and consulting of INVESTMENT PORTFOLIO.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
3. ABOUT ME
IM A MARKETING
STRATEGISTS WHO
FOCUSES ON
BRANDING &
CAMPAIGNS
Creating brand and digital campaigns for
over 2 years in the FMCG industry and
across a variety of other industries, I've
learnt to connect B2B alongside B2C
marketing goals for business as a in-
house Junior Strategist &Freelancer.
KARABO MAMABOLO
5. THE GOOD CHOICE-
ITS ALL GOOD
CHALLANGE
How do we put First Choice on the map as a sustainable business that
operates under world-class processes, and delivers products of an
exceptionally high standard.
Karabo Mambolo
STRATEGY
Create a campaign that involves spreading goodness in a fun and
genuine way. The campagn is split into four parts, namely, TV
commercial, a social media campaign, digital advertising & in-store
marketing.
7. Karabo Mambolo
Create a campaign that involves spreading goodness in a
fun and genuine way. The campagn is split into four parts,
namely, TV commercial, a social media campaign, digital
advertising & in-store marketing.
8. Karabo Mambolo
By roasting the beans at a higher temperature, we achieve a stronger
taste that still maintains the richness and smoothness Ricoffy has come
to be known for. By taking consumers through an immersive
experience, we will educate them as to what the different roasting
process does to the coffee and what they can expect to taste as a
result.
FOR MOMENTS THAT
MAKE US STRONGER
TOGETHER
CHALLANGE
How do we create moments that make us stronger together?
STRATEGY
9. LAUNCH OF NEW NESCAFÉ RICOFFY
INTENSE TVC
We propose sponsoring a specific TV talk show (or hosting YouTube
debates) that deals with current, bold topics with strong inspirational
women. The product can also be on display throughout the
programme. Programme example: Real Talk, and WTF Tumi. These
shows will have the goal of creating those moments that make women
stronger together.
TVC ANIMATION- Animation
to be used as TVC as well as
squeeze backs during
strategically chosen TV
shows. These will playback
whenever an intense/coffee
moment arises on screen
DIGITAL SCREENS Animation
will be used in mall
foodcourts and screens in
Supers B.
13. Key responsibilities
Project lifecycle management
Develop a range of strategies from content and social, to digital and
communication strategies aligned to the client’s brand and centred on
achieving the client’s business objectives
Receive, interrogate, and interpret briefs
Gather research and interpret data findings into strategic insights; and
apply these into the strategic approach
Design, execute and oversee research projects and compile research
reports
Deliver strategies that are ultimately functional, actionable, and
implementable
Work closely with internal teams such as the social, creative, media,
data, and PR teams to gather strategic input from their area of
expertise, while also delivering strategic direction to these teams on an
ongoing basis
Provide strategic direction on a day-to-day basis to drive the client’s
business forward; working closely with the account management teams
to add value and grow client accounts strategically
14. Key responsibilities
Be involved in projects from inception to completion; ensuring projects
are aligned to the strategy and the client’s objectives and KPIs
Present strategies to client and internal teams
Maintain an ‘umbrella’ perspective; provide ongoing strategic support
and advice to clients, such as environmental or competitor shifts that
may impact on the strategy and instigate a change in strategic
direction
Provide and share strategic thought leadership and emerging trend
insights internally, to the business and externally, to clients
Provide strategic guidance and input on pitches and proposals
Be able to work with minimal supervision and deliver to deadline
Ability to conduct research and write thought pieces, blogs or articles
15. CONTACT ME
ADDRESS
28 Arkhon Street Summerstrand
EMAIL ADDRESS
karabo.mamab@gmail.com
PHONE NUMBER
(+27) 66 296 6527
