This document is a resume for Emad Mahmoud Mohammed, who has 15 years of experience in sales for FMCG companies in Egypt and Saudi Arabia. His objective is to obtain a managerial position in sales and distribution, preferably for an FMCG company. He currently works as a Key Accounts Manager at Safety Misr Co, where he manages key account teams and achieves sales targets. Previously he held several sales roles of increasing responsibility at Nestle, Sanita Group, and Cadbury.

1. (continued) 
Emad Mahmoud Mohammed
5 Fayad street AL Matarea – Cairo, Zip/Postal Code 11714.
Mobile Phone: 02 01025452311
E-mail : emad.mahmoud.yousre@gmail.com
linkedin: https://eg.linkedin.com/in/salesmanageremad
M Y C A R E E R O B J E C T IV E ,A challengingmanagerial positionin Sales &Distribution field, Preferable FMCG.
Seeking a promising career in an international esteemed organisation wheremy previousexperience canbe effectively
applied &enhanced.
C A R E E R S U M M AR Y ,I Comewithlarge extensive in developing sales &Distribution business in the field offast
moving consumergoods,as I Worked at Nestlé Dry Goods - SANITA Group-CADBURYandall are the most leading
companies in sales and distributions in field.
K E Y S K I LL S & COMPE T E NCIE S
 Fifteen years Sales experience with
FMCG companies with Eight years
in Managerial role.
 Communication skills both
internally and externally.
 Ability to control the budgets.
 Analytical skills.
 Management and leadership skills.
 Team Working skills to be able to
lead a team and be a part of it.
 Problem-solving ability to resolve
issues as they arise.
 Ability to make daily quick
decisions.
 Knowledge of each job description
within sales department.

K e y A c h i e v e me n t s
 2015, I've established Business with
Modern Trade from scratch
including /Carrefour/ Metro and
Kheir Zaman/Hyper One, Resulting
in volume results of 280%vs last
year.
 2015, Achieved zero overdue and
the recommended cash flow
statement for each outlet.
 2016, Improved shelf share from 8%
up to 26% in the Sweeteners
category in line with Market share.
 2013, Successfully trained Sales
team on closing techniques,
overcoming objections leading to
an overall increase in win rate by
32%.
 2011, Improved numeric
distribution from 1560 stores to
2800 stores in the 1st 4 months .
C A R E E R H I G H L I G H T S
K E Y A C C O U NT S M A N A GE R atSAFETY MISRCo.Egypt,Cairo.
Industry: Food &Beverages and Food Production.
Website: http://safetymisr.bloombiz.com/ 11/ 2013 – Present
Duties;
A. Create,Implement andsupport powerful business process.
 Manage volume split per SKU per outlet and achieve them.
 Identify and achieve company coverage objective.
 Ensure team focus on company priorities and objectives.
 Orchestrate the implementation of Route to Market strategy.
 Manage Numeric Distribution/Handling, Weighted/Handling Targets.
 Manage visibility Plan-o-gram ''Shelf Share/Facings Share, Location &Cold
Share''
 Monitor Company asset management in terms of efficiency and maintenance.
 Sustain Products Stock and eliminate OOS.
 Manage to reduce Returns as per Company replacement policy.
B. Motivate andCoachKey account team.
 Validate figures and Data reported from Sales Team.
 Ensure high execution quality via consistent field Monitoring and data
management.
 Periodically Audit the Sales team performance and identify gaps and suggest
solutions.
 Sustain replacement of weak and or average people with better quality
people.
C. Interact andCommunicate withothers.
 Provide and communicate data that concerns trade and competition.
 Evaluate competition performance consistently with and without special
Programs implemented from competition.
 Recommend strategies that keeps company push always ahead of
competition.
 Provide weekly time sheet and Monthly report to SM with an overall look on

2. EMAD MAHMOUDMOHAMED 2|P a g e
E D U C AT I ON
AinShams University 1996 – 2000
Bachelor ofLaw
TranscriptGrade Pass
A C A D E MI C A C H I E V E M E NT S
Mini MBA 2010 - 2011
From ArabBritish Academy.
Marketing mix Programat Nestle 2012
Certification Programin Sales
Management (CPSM) at Nestle 2013
P R O J E C T S
PerfectStore at Nestle 2012
PerfectStore Projectcoreprinciples are:
Make productseasyto:
understandand easy to shop;Encourage
shoppersto interact with the category;
Make productsaccessibleto ALL
shoppers;Build productsdisplays based
onHOW shoppersSHOP.
L A N G U A GE S
ARABIC&ENGLISH
Excellent in written and Spoken
C O M P U T E R S K I L LS
WindowsOfficeXP Professional,(Word,
Excel, PowerPoint&Outlook),Internet
and Email applications, HANDHELD
DEVICESSales Applications.
P E R S O NA L D E T AI LS
Birthday: 21/12/1978, CAIRO.
Marital Status: Married.
Military Service :Exempted.
Driving license : (Egyptian,K.S.A)
KPI and projects.
D. Accurate andtimely communication.
 Keep all Sales team aware of Market, Brands Dynamics&Competition
changes.
 Monitor and submit weekly KPIs reports and communicate to team on time.
E. Sustainprofitability.
 Monitor and develop channel Contribution.
 Identify Key measures and opportunities that help to improve profitability.
 Reduce the costs.
C A S H V A N S A L E S M A N AG E R atNestle.Egypt,EastCairo.
Industry: Food &Beverages and Food Production.
Website: http://www.nestle.com.eg/en 1/ 2011 To 9/ 2013
Duties;
 Meet personal sales goals.
 Ensure that location sales quotas are achieved.
 Provide sales staff with proper training regarding sales techniques, legal
requirements, and company products, policies, and procedures.
 Review and evaluate sales staff performance.
 Conduct weekly sales meetings.
 Work in the field with the sales team (Routeriding ).
K E Y A C C O U NT S U PE R V I S O R atSanita.KSA,Abha.
Industry: ConsumerGoods.
Website: http://www.sanitalb.com/products.html 8/ 2007 To 9/ 2010
Duties;
 Maintaining and increasing sales of my area.
 Reaching the targets and goals set for my area.
 Establishing, maintaining and expanding the customer base.
 Increasing business opportunities through various routes to market.
 Setting sales targets for individual reps and my team.
 Monitoring my team's performance and motivating them to reach targets.
 Compiling and analyzing sales figures.
K E Y A C C O U NT S A L E S R E P atSanita.KSA,Jizan.
Industry: ConsumerGoods.
Website: http://www.sanitalb.com/products.html 6/ 2004 To 7/ 2007
S A L E S R E P R E S E N T AT I V E atCADBURY.Egypt,Cairo.
Industry: Food Production - Dairy MilkChocolates
Website: http://www.cadburymea.com/Home-Egypt 3/ 2001 To 4/ 2004
References will be provided upon request