The document summarizes the professional experience of Daniel Vogel as a strategic marketing leader with over 10 years of experience in senior marketing roles. He has a proven track record of using data-driven strategies to grow key metrics like website traffic, social media followers, and email list sizes by over 100-200% for various companies. Daniel is also skilled in digital marketing, social media, email marketing, analytics, and team leadership.

1. Motivated and results-focused strategic marketing professional with more than 10 years of
experience spearheading complex, global marketing campaigns. Recognized for data-
driven analytical skills, innovative process improvements, and experience pioneering
numerous cost-savings initiatives within the marketing function for industry-leading
corporations and small entrepreneurial organizations. Demonstrated excellence in
effective team leadership, creative problem solving, and ability to cultivate relationships
and leverage the latest technology and tools to drive traffic, leads, and revenue. Seeking
senior marketing role to apply a winning mindset to the growth of a top tier organization.
MAY 2015 – APR 2016 | King of Prussia, PA
Designed and developed entire creative strategic marketing plan and contact strategy from the
ground up, including leading media buying in the digital and offline space to acquire and retain core
demographic data, analyzing programs to increase website traffic and social media engagement,
and maintain all CRM-related information of email programs, A/B testing and optimization, customer
segmentation, primary and secondary research, competitive analyses, and customer analytics.
P R O F I L E
E X P E R I E N C E
D i r ec t o r of M ar k e tin g FLOCKU, LLC. (START UP)
A digital hub created to engage, entertain and enlighten students by showcasing
what's happening on college campuses, online, and around the world.
LINKEDIN.COM/DANVOGEL01
dbvmarketing.com
DANNYVOGEL@GMAIL.COM
• Grew website traffic (+150% unique visitors), social followers (+100%), and email signups
(+200%) by building a direct response branded marketing campaigns that utilized, geo-
targeting, competitive conquesting, lookalike targeting, and retargeting.
• Uncovered and corrected a 50% decline in page views utilizing self-created dashboard.
• Effectively partnered with creative teams to ensure marketing elements met promotional goals
while still maintaining the integrity of the brand.
D a n i e l
V o g e l
S t r a t e g i c
M a r k e t i n g
L e a d e r
E X P E R T I S E
D
M V
G
E d u c a t i o n
MARKETING STRATEGY
TEAM LEADERSHIP
DIGITAL MARKETING
DIRECT MARKETING
SOCIAL MEDIA MARKETING
EMAIL MARKETING
CRM & SQL
TESTING & OPTIMIZATION
GOOGLE ANALYTICS
SEARCH ENGINE OPTIMIZATION (SEO)
MARKET RESEARCH
BUDGET MANAGEMENT
M A S T E R O F B U S I N E S S I N
I N T E R N A T I O N A L B U S I N E S S
TEMPLE UNIVERSITY, THE FOX SCHOOL OF
BUSINESS
Philadelphia, PA, 2008
B A C H E L O R O F S C I E N C E I N
C O M P U T E R S C I E N C E
MUHLENBERG COLLEGE
Allentown, PA, 2003
S T U D Y A B R O A D P R O G R A M S
Paris, FR, 2007
Brisbane, AU, 2002
MAY 2016 – PRESENT | Philadelphia, PA
Developed business plan that includes industry environment analysis, target markets, marketing
strategy and tactics, and financial projections. Oversee all marketing initiatives including new client
acquisition, retention and all associated platforms. Financial projections oversight to help guide
business decisions.
V P of St ra te gy & Ma rk eti ng GRATEFUL PLATE
Health Supportive Meal Delivery, Catering & Classes in Greater Philadelphia.
• Increased profits by over 40%, clients by over 60%, grew website traffic (+80%), social
followers (+35%), and the email list (+100%) by building a multi-channel marketing strategy
and tactics that utilizes partnerships, influencers, cross-promotions, social media, SEO and
SEM.
• Led initiative to establish and project managed new online ordering system, outsourced
logistics, redesigned website and blog projects.
• Oversaw the creative and social media teams.
February 2017 – PRESENT | Philadelphia, PA
Develop marketing strategies and tactics based on primary research (client, customer & stakeholder
interviews and available analytics), secondary research (industry & competition specific research)
and marketing best practices. Execute tactics and project management as needed.
C o ns ul ta nt DBV Marketing (Founder) & Marketri
B2C & B2B Marketing
• Increased leads utilizing targeted Facebook and LinkedIn campaigns.

2. • Recognized as an effective pioneer of utilizing test and learn processes for multiple new
promotions by increasing sales by over 5% during a successful promotion that introduced a
new offer. Developed ROI and LTV analysis and presented to upper management.
• Decreased checkout time by 30%, improving customer experience, by leading RFP process to
improve POS shopper recognition software.
SEP 2008 – MAY 2015 | Philadelphia, PA
Managed strategic marketing team, including ten partners, vendors, and agencies, for organization
responsible for targeted marketing initiatives across multiple channels that boosted revenue by
15%. Utilized financial skills to forecast and manage multi-million dollar P&L and budget to ensure
efficient marketing programs. Managed two direct reports and multi-million department budget.
E X P E R I E N C E C O N T I N U E D
• Initiated RFP processes for various initiatives, including partnering with email marketing vendor
for critical improvements that yielded 40% in savings, and upgrading POS shopper recognition
software that resulted in 8% increased revenues, 6% decreased expenses, and 10% increased
capture rate.
• Championed outsourcing the fulfillment of web sampling program that ultimately reduced
expenses by 15% and increase revenues by 60%.
FEB 2008 – JUN 2008 | Philadelphia, PA
Developed entire strategic market plan and three-year tactical road map for entry into the United
States, requiring extensive primary and secondary research on market trends and segments
through both online and offline channels.
C o ns ul ta nt T-APP
An Israeli start-up software technology company that was founded in 2006.
• Presented to 20+ angel investors and venture capitalists at Mid-Atlantic Diamond Venture
Forum to secure additional funding for organization.
JUL 2006 – JUL 2007 | Philadelphia, PA
Managed operational and financial reporting processes for organization, including maintaining
monthly reconciliation of employee benefits account with yearly expenses of $100M+. Championed
multiple process improvement initiatives designed to achieve significant cost savings for the
organization.
F in an c i al S y s t em s Sp ec ial is t UNIVERSITY OF PENNSYLVANIA HEALTH SYSTEM
Consistently recognized nationally and internationally for excellence in health care, the health system
includes the University of Pennsylvania Medical School, multiple hospitals, primary care facilities and
physicians.
• Reduced process time of loan forgiveness payments by 75% after reengineering the payment
procedure.
• Developed innovative month-end process, resulting in the reduction of close times by 20%.
SEP 2003 – SEP 2006 | Philadelphia, PA
Skillfully conducted analyses, projections, and plans in support of multiple departments,
recommending numerous solutions to improve business operations.
F in an c i al A na ly s t/ C on s ul ta nt DESTINATION MATERNITY CORPORATION
• Proficiently researched key industry segments to increase list of strategic partnerships.
• Assessed customer behavior and developed reporting tool for CRM to track new opportunities
and marketing strategies based on behavioral trends.
• Contributed to the opening of 150+ stores by creating proforma model and database for the
Real Estate Department.
P a g e 2
C o m m u n i t y l e a d e r s h i p
A C T I V E : B i g B r o t h e r s B i g S i s t e r s a n d S t a n t o n C o m m u n i t y
P a r t n e r s
P A S T : J e w i s h B u s i n e s s N e t w o r k , M u h l e n b e r g C o l l e g e A l u m n i
B o a r d a n d 3 r d S t r e e t C o n d o m i n i u m s
D a n i e l
V o g e l
S t r a t e g i c
M a r k e t i n g
D i r e c t o r
E X P E R T I S E
D
M V
G
B o a r d M e m b e r
MARKETING STRATEGY
TEAM LEADERSHIP
DIGITAL MARKETING
DIRECT MARKETING
SOCIAL MEDIA MARKETING
EMAIL MARKETING
CRM
TESTING & OPTIMIZATION
GOOGLE ANALYTICS
SEARCH ENGINE OPTIMIZATION (SEO)
MARKET RESEARCH
BUDGET MANAGEMENT
P h i l a d e l p h i a C h a p t e r o f t h e
A m e r i c a n M a r k e t i n g
A s s o c i a t i o n
VP, Data & Analytics
SEP 2016 - Present
S T A N T O N C O M M U N I T Y
P A R T N E R S
Treasurer
MAY 2016 – Present
D I R E C TO R , M A RK E T I NG P ar tn e rs h ips DESTINATION MATERNITY
JUL 2012 – MAY 2015 | Philadelphia, PA
Orchestrated strategic planning, including implementation and analysis of marketing initiatives
designed to grow market share, drive sales, and minimize costs. Cultivated relationships with
internal staff and external relationships to effectively manage programs in support of CRM, direct
mail, database management, promotions, lead generation programs, and grand opening marketing.
Managed team of two and multi-million dollar budget.
S e ni or M an ag er , Ma rk et in g DESTINATION MATERNITY CORPORATION
The world’s leading maternity apparel retailer, formerly known as Mothers Work,
Inc., is a publicly traded company (Nasdaq: DEST) with over $500M in annual sales.