H&M:Final NMDL Presentation

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H&M:Final NMDL Presentation

  1. 1. An Integrated New Media Marketing Strategy By: Tessa McManus
  2. 2. Swedish-born clothing and cosmetics company 2,300 stores in 41 countries Opening online store in US at the turn of 2012
  3. 3. Company Goals <ul><li>Corporate Objective: “Fashion and Quality at the Best Price” </li></ul><ul><li>Increase number of stores by 10-15% </li></ul><ul><li>Intensify sales in existing stores </li></ul>
  4. 4. H&M’s Major Theme “ Fashion and Quality at the Best Price”
  5. 5. Collaborations Teaming up with famous guest designers (and the Sims) brings international hype to H&M
  6. 6. Teaming up with famous fashion blogger Elin Kling increased H&M’s presence in the blogosphere H&M has a strong international and very interactive social networking presence on both Twitter and Facebook Social Media Efforts
  7. 7. Versace for H&M Online Store Opening H&M’s latest designer collaboration and online store opening should be promoted across multiple channels
  8. 8. Integrated Marketing Strategy Online and In-Store Promotions Social Networking Blogger Outreach Designer Collaborations
  9. 9. Measuring Success Stores Closed Stores Opened Online Brand Monitoring Online Sales In-Store Sales
  10. 10. Budget [Per Quarter]

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