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AREAS OF EXPERTISE
Business Development, Project Management, Strategic
Marketing, Advertising &Trade Marketing, Market Analysis,
CustomerInsights, BudgetAdministration, Team Leadership,
Organizational Skills.
EDUCATION
2005, University of PuertoRico, Rio Piedras Campus, PR
Bachelor of Business Administration (BBA)Marketing &
Human Resources
PROFESSIONAL DEVELOPMENT
- SME Digital Forum: Digital is All, April 2016
- PR Chambersof Commerce, The Pandora Music Revolution:
The Real Story, June 2014
- PR Chambersof Commerce, trendwatching.com, June 2014
- GREY Latin America Planning + Digital Workshop, August
2013
- WPP Retail Forum, May 2013
MARCH 2012 to: PRESENT
ACCOUNT DIRECTOR
GREY, SAN JUAN, PR
Oversee and forecast business annual revenues, SOW contract negotiations. Led Agency
Strategic thinking for P&G Trade Marketing programs. In Charge of Account Service
Group responsible for advertising, digital and promotional campaign development for
GSK Consumer Healthcare, P&G, Radio Shack, National University College, Kraft, Rovira
Biscuits, Hawaiian Tropic, Banana Boat, T.J. Maxx and W Vieques Retreat & Spa Hotel.
Maintaining the business as usual with Clients while leading the local business
transition to a new management team as company change local owner and legal name
on September 2014.
January 2011 to: MAR 2012
ACCOUNT EXECUTIVE
ARTEAGA & ARTEAGA,SAN JUAN, PR
Key accounts management, customer relationship development and nurturing. Five
plus million account budget administration. Led Client meetings, advertising, digital
and brand activations campaigns development for Bristol-Myers Squibb, Mead Johnson
Nutrition, John Dewey College, Primer Hora, Taco Maker, Malta Polar, Brookfield, MCS
and International Restaurants Inc. Data analysis, develop insights and reports.
José Luis Aponte
MARCH 2005 to: January 2011
JR ACCOUNT EXECUTIVE
ARTEAGA & ARTEAGA,SAN JUAN, PR
Participated in the development and implementation of strategic plans. Coordinate all
daily task and project management activities with the creative, digital, media and
public relations departments.
Account Director
A driven, open minded, creative and successful senior account handler with a strong sense of
dedication and commitment, and over 11 years of progressive experience in account and sales
management. Tenacious in securing customer loyalty and forging strong relationships with
business partners.
1995 to: MARCH 2005
SALES REPRESENTATIVE
CYCLE SPORT CENTER INC., SAN JUAN, PR
Extensive customer service and problem resolution responsibilities. Facilitated and
develop sales through new dealership network. Growth of business products portfolio.
(787)396-2034 jlaponte@gmail.com linkedin.com/in/josé-luis-aponte-a1268428
José Luis Aponte
Account Director page 1 of 1
COMPUTER LITERACY
MICROSOFT WORD
95%
MICROSOFT POWERPOINT
95%
MICROSOFT EXCEL
90%

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José Luis Aponte Resume

  • 1. AREAS OF EXPERTISE Business Development, Project Management, Strategic Marketing, Advertising &Trade Marketing, Market Analysis, CustomerInsights, BudgetAdministration, Team Leadership, Organizational Skills. EDUCATION 2005, University of PuertoRico, Rio Piedras Campus, PR Bachelor of Business Administration (BBA)Marketing & Human Resources PROFESSIONAL DEVELOPMENT - SME Digital Forum: Digital is All, April 2016 - PR Chambersof Commerce, The Pandora Music Revolution: The Real Story, June 2014 - PR Chambersof Commerce, trendwatching.com, June 2014 - GREY Latin America Planning + Digital Workshop, August 2013 - WPP Retail Forum, May 2013 MARCH 2012 to: PRESENT ACCOUNT DIRECTOR GREY, SAN JUAN, PR Oversee and forecast business annual revenues, SOW contract negotiations. Led Agency Strategic thinking for P&G Trade Marketing programs. In Charge of Account Service Group responsible for advertising, digital and promotional campaign development for GSK Consumer Healthcare, P&G, Radio Shack, National University College, Kraft, Rovira Biscuits, Hawaiian Tropic, Banana Boat, T.J. Maxx and W Vieques Retreat & Spa Hotel. Maintaining the business as usual with Clients while leading the local business transition to a new management team as company change local owner and legal name on September 2014. January 2011 to: MAR 2012 ACCOUNT EXECUTIVE ARTEAGA & ARTEAGA,SAN JUAN, PR Key accounts management, customer relationship development and nurturing. Five plus million account budget administration. Led Client meetings, advertising, digital and brand activations campaigns development for Bristol-Myers Squibb, Mead Johnson Nutrition, John Dewey College, Primer Hora, Taco Maker, Malta Polar, Brookfield, MCS and International Restaurants Inc. Data analysis, develop insights and reports. José Luis Aponte MARCH 2005 to: January 2011 JR ACCOUNT EXECUTIVE ARTEAGA & ARTEAGA,SAN JUAN, PR Participated in the development and implementation of strategic plans. Coordinate all daily task and project management activities with the creative, digital, media and public relations departments. Account Director A driven, open minded, creative and successful senior account handler with a strong sense of dedication and commitment, and over 11 years of progressive experience in account and sales management. Tenacious in securing customer loyalty and forging strong relationships with business partners. 1995 to: MARCH 2005 SALES REPRESENTATIVE CYCLE SPORT CENTER INC., SAN JUAN, PR Extensive customer service and problem resolution responsibilities. Facilitated and develop sales through new dealership network. Growth of business products portfolio. (787)396-2034 jlaponte@gmail.com linkedin.com/in/josé-luis-aponte-a1268428 José Luis Aponte Account Director page 1 of 1 COMPUTER LITERACY MICROSOFT WORD 95% MICROSOFT POWERPOINT 95% MICROSOFT EXCEL 90%