The document announces a presentation at the upcoming ARF Audience Measurement Conference titled "ST & LT Impact of Creative on Sales: The bottom line and beyond". The presentation will explore how advertising creative can magnify the return on investment of media through short-term sales increases and enhancing brand equity. It will feature speakers Jeff Doud from Kellogg's and Satya Menon from Millward Brown and share results and takeaways from research studying how to drive business impact through evolving consumer behavior.

1. @The_ARF #ARFAM2014@The_ARF #ARFAM2014
ST & LT Impact of Creative on
Sales: The bottom line and beyond
To be presented at this year’s ARF
Audience Measurement Conference

2. @The_ARF #ARFAM2014
The bottom line and beyond
• Advertising creative magnifies the ROI of media –
accruing as short-term sales and enhance equality.

3. @The_ARF #ARFAM2014
Speakers:
Jeff Doud – Kellogg’s
Satya Menon – Millward Brown

4. @The_ARF #ARFAM2014
Learn the results and takeaways from this
study
Find out how to drive business impact through new and shifting
consumer behavior. Be privy to the latest and greatest cross-
platform and modeling research.
June 8-10, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)