SlideShare a Scribd company logo
IS ME PETE?
Client Strategy Director
@theMediaFlow
Responsible for technical strategy and delivery
@ismepete #brightonseo
Quick
Checklist
1. Crawl
Check site can be crawled & is indexed
Use a crawling tool
SEO Spider is by far my
personal favourite
Other crawlers I’ve used include:
Robots.txt
Robots Meta
X-Robots-Tag
Robots
Check
site:
Search
2. Integrity
Source: http://www.flickr.com/photos/kruemi/4227492449
Source: http://www.flickr.com/photos/margin/115393654
Eliminate Internal Redirects
& Broken Links
301s/302s/404s/403s/500s
…whatever, update
to correct destinations!
Check
WWW versus non-WWW
Canonical tagging
Source: http://www.flickr.com/photos/anxiousnut/5389243033/
Source: http://www.flickr.com/photos/goofygouda/5196610171/
Use UA Switcher as Googlebot
Look for signs of hack (inserted spam links etc)
G’bot gets
a better G
interface?
Check Crawl
Errors &
Stats
Look for
Spikes
Use spider to
check for
analytics code
Source:
3. De-Dupe
Find dupe
domains &
scraped
content
/
Check site for duplicate Title, Description & h1 use
Source: http://www.flickr.com/photos/stewart/461099066/
4. Optimise
Source:
Source: http://www.flickr.com/photos/stuttermonkey/41579924/
Review Internal Linking and Information Architecture
Home Category
Anchor
Text
Source: http://www.flickr.com/photos/zigazou76/5809274263/
Source:
Describe image:
<img alt="Scary shark is coming to eat me!" src="">
5. Refine
Source: http://www.flickr.com/photos/herselfsphotos/485890032/
Source: http://www.flickr.com/photos/ben_grey/4582294721/
Source: http://www.flickr.com/photos/borkurdotnet/691053039/
Go Back!
…and do it all again
…until everything is perfect!
6. Repeat
Source:
THANKS
FOR LISTENING
Download the checklist
www.themediaflow.com/2014/04/technical-checklist
Let me
know if
you have
questions!
@ismepete +44(0)1256 384890
peter.handley@themediaflow.com www.themediaflow.com

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