Bridging the gap between SEO and PPC-teams, Shaun Russell unveils the strategies that drive your competitors' traffic and shows how to boost marketing ROI through better connected teams. Here Shaun is demonstrating the surprising competitor secrets that Market-Driven competitive intelligence can reveal.
If you could take anything from your competitors' plate, what would it be and why? Watch our presentation at Brighton SEO 2014 and learn how to steal your competitors' hard-earned insights and campaign strategies from under their noses.
2016 November GrayReports - Demand Trends in Higher EducationGray Associates, Inc
Key Demand Trends and Observations
- Overall, student demand continued to fall 8-9%.
- Inquiries and conversions for online programs are growing.
- Inquiry growth for graduate programs has reversed.
- Job postings for all degree levels are up – except for Bachelor's degrees.
- Healthcare and IT dominate the growth in job postings.
Is it easier to be an SEO for a small business or a big business?Authoritas
What this presentation explores:
- How SEOs in small businesses can compete with SEOs in big businesses
- How SEOs in big businesses can compete with SEOs in small businesses
- How we can learn off each other
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
2016 December GrayReports - Demand Trends in Higher EducationGray Associates, Inc
Key Observations and Trends on the Demand for Higher Education
- In 2016, overall student demand for higher education declined 9%.
- For the second consecutive month, inquiries for online programs grew 5%.
- Inquiry volumes in all five cities in The Big 5 Cities declined year-over-year.
- In 2016, University of California - Los Angeles was the most searched brand Nationally.
- Nationally, Mortgage licensure was the fastest growing certification in 2016.
Bridging the gap between SEO and PPC-teams, Shaun Russell unveils the strategies that drive your competitors' traffic and shows how to boost marketing ROI through better connected teams. Here Shaun is demonstrating the surprising competitor secrets that Market-Driven competitive intelligence can reveal.
If you could take anything from your competitors' plate, what would it be and why? Watch our presentation at Brighton SEO 2014 and learn how to steal your competitors' hard-earned insights and campaign strategies from under their noses.
2016 November GrayReports - Demand Trends in Higher EducationGray Associates, Inc
Key Demand Trends and Observations
- Overall, student demand continued to fall 8-9%.
- Inquiries and conversions for online programs are growing.
- Inquiry growth for graduate programs has reversed.
- Job postings for all degree levels are up – except for Bachelor's degrees.
- Healthcare and IT dominate the growth in job postings.
Is it easier to be an SEO for a small business or a big business?Authoritas
What this presentation explores:
- How SEOs in small businesses can compete with SEOs in big businesses
- How SEOs in big businesses can compete with SEOs in small businesses
- How we can learn off each other
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
2016 December GrayReports - Demand Trends in Higher EducationGray Associates, Inc
Key Observations and Trends on the Demand for Higher Education
- In 2016, overall student demand for higher education declined 9%.
- For the second consecutive month, inquiries for online programs grew 5%.
- Inquiry volumes in all five cities in The Big 5 Cities declined year-over-year.
- In 2016, University of California - Los Angeles was the most searched brand Nationally.
- Nationally, Mortgage licensure was the fastest growing certification in 2016.
June (6/16) Webinar: What Employers and Students Want from Higher Education.
WANTED Analytics (now a part of CEB) joined Gray Associates to provide an in-depth look at the current job market for graduates of higher education programs. WANTED has gathered and stored more than 1 billion records documenting labor demand from approximately 25,000 online sources. In tandem with GrayReports - Inquiry Trends, we are able to unveil the most recent trends in higher education–what programs students want and what graduates are most likely to get hired.
Lana Burgess — Brighton SEO 2019 — Killer competitor content research and st...Lana Burgess
This presentation will teach you how to research competitor content that performs well for specific search intentions. Discover how to analyse competitor content to inform your content strategy, planning, and writing. Understand how to apply your learnings to outshine competitor content and gain traction in organic search.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
In a study with SEMRush we analyzed 80 million keywords and 1.6 million Featured Snippets. This presentation was given by AJ Ghergich (@SEO on Twitter) at the 2017 Dreamforce gathering.
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry.
This Webinar is perfect for healthcare administrators and marketers. In it, healthcare marketers will learn:
How to spot vulnerabilities in your online strategy
How to allocate your PPC and SEO spend to avoid gaps and cannibalization
How to measure campaign effectiveness on the bottom line
How to market more effectively through varied PPC ad channels
Working in the world of (not provided) organic keyword data
Search engine optimization is something we all know we're supposed to be doing, but most of the time it's an afterthought (at best). This talk covers optimizing on-site content and using metatags to help your university's website move up in search results. Grab the example spreadsheet here: goo.gl/ZoDAN5
Coronavirus and Future of SEO: Digital Marketing and Remote CultureKoray Tugberk GUBUR
I have attended a great SEO and Digital Marketing webinar with Founder of Stradiji and SEMRush Turkey Lead Mr. Mert Erkal and My Dearest Friend and SEO Consultant Atakan Erdoğan.
Small Note: After I uploaded the presentation, Google launched a new Covid-19 news address like Bing/covid-19. You may want to look at it -> https://www.google.com/covid-19
I have prepared a Presentation about Coronavirus's Effects on Search Engine Optimization (SEO).
You will find Coronavirus's changing effects on Digital Marketing and psychology of global society while using Search Engines.
I also have focused on Search Engine's and Social Media Brands, E-commerce Site's reflexes against Coronavirus Pandemic.
You will see the web sites and categories who earn more traffic and lose traffic. You will also see conversion rate differences because of Coronavirus.
Also, I have told about Search Engine's differences and their attitude against the Coronavirus Pandemic, their future, their updates during the pandemic.
In the last part, you will see some new 2020 Web Technology and Design Trends with AI.
There are also Google Researches for better Search Engine technologies.
Questions:
1- What are the differences between Yandex, Google, Bing, and Duckduckgo for Coronavirus Pandemic?
2- Twitter, Instagram, Amazon or Apple, what are they doing?
3- What do people search most for during the Coronavirus Crisis?
4- What changes from country to country?
5- What are the future technologies of Web and App?
6- How and why do Search Engines improve AI, what is the last events?
7- Which sites loose traffic and which earn more?
8- Lots of quotes from International SEOs about the pandemic.
And more...
I am Koray Tuğberk GÜBÜR and a Holistic SEO Expert.
I sincerely thank you for my Dearest Friend Atakan Erdoğan and Mr. Mert Erkal for this awesome webinar opportunity and experience.
To watch the webinar, please visit Stradiji's Official Youtube Channel.
https://www.youtube.com/watch?v=V4sJTNcRqaM&t=100s
SEO Analysis for Life Insurance Website - SCBLife Case StudyTNC Digital
Example of SEO Analysis for Life Insurance. SCBLife.co.th case study. Include On-Page, Off-Page analysis. Scope of work. Project timeline. Budget and KPI. And Report Template both Quarterly and Monthly report.
Would you like to find high intent keywords using methods that are proven to be effective?
How would you like to establish a simple yet powerful keyword strategy that will help your target audience find you more quickly?
Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. We'll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.
Watch this webinar and discover how to take your keyword research to the next level.
In this webinar, you’ll learn:
-All about keyword relevancy and intent.
-Keyword research best practices.
-How to identify profitable keywords.
Having a clear keyword strategy is often the biggest obstacle to online success for enterprises and businesses.
Zack Kadish, Sr. SEO Success Manager at Conductor, will deliver an eye-opening crash course on keyword research techniques, tips, and tactics!
June (6/16) Webinar: What Employers and Students Want from Higher Education.
WANTED Analytics (now a part of CEB) joined Gray Associates to provide an in-depth look at the current job market for graduates of higher education programs. WANTED has gathered and stored more than 1 billion records documenting labor demand from approximately 25,000 online sources. In tandem with GrayReports - Inquiry Trends, we are able to unveil the most recent trends in higher education–what programs students want and what graduates are most likely to get hired.
Lana Burgess — Brighton SEO 2019 — Killer competitor content research and st...Lana Burgess
This presentation will teach you how to research competitor content that performs well for specific search intentions. Discover how to analyse competitor content to inform your content strategy, planning, and writing. Understand how to apply your learnings to outshine competitor content and gain traction in organic search.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
In a study with SEMRush we analyzed 80 million keywords and 1.6 million Featured Snippets. This presentation was given by AJ Ghergich (@SEO on Twitter) at the 2017 Dreamforce gathering.
From global hospitals to the small-town provider, from educators to insurance agents, marketing for healthcare-related fields is evolving more rapidly than for almost any other industry.
This Webinar is perfect for healthcare administrators and marketers. In it, healthcare marketers will learn:
How to spot vulnerabilities in your online strategy
How to allocate your PPC and SEO spend to avoid gaps and cannibalization
How to measure campaign effectiveness on the bottom line
How to market more effectively through varied PPC ad channels
Working in the world of (not provided) organic keyword data
Search engine optimization is something we all know we're supposed to be doing, but most of the time it's an afterthought (at best). This talk covers optimizing on-site content and using metatags to help your university's website move up in search results. Grab the example spreadsheet here: goo.gl/ZoDAN5
Coronavirus and Future of SEO: Digital Marketing and Remote CultureKoray Tugberk GUBUR
I have attended a great SEO and Digital Marketing webinar with Founder of Stradiji and SEMRush Turkey Lead Mr. Mert Erkal and My Dearest Friend and SEO Consultant Atakan Erdoğan.
Small Note: After I uploaded the presentation, Google launched a new Covid-19 news address like Bing/covid-19. You may want to look at it -> https://www.google.com/covid-19
I have prepared a Presentation about Coronavirus's Effects on Search Engine Optimization (SEO).
You will find Coronavirus's changing effects on Digital Marketing and psychology of global society while using Search Engines.
I also have focused on Search Engine's and Social Media Brands, E-commerce Site's reflexes against Coronavirus Pandemic.
You will see the web sites and categories who earn more traffic and lose traffic. You will also see conversion rate differences because of Coronavirus.
Also, I have told about Search Engine's differences and their attitude against the Coronavirus Pandemic, their future, their updates during the pandemic.
In the last part, you will see some new 2020 Web Technology and Design Trends with AI.
There are also Google Researches for better Search Engine technologies.
Questions:
1- What are the differences between Yandex, Google, Bing, and Duckduckgo for Coronavirus Pandemic?
2- Twitter, Instagram, Amazon or Apple, what are they doing?
3- What do people search most for during the Coronavirus Crisis?
4- What changes from country to country?
5- What are the future technologies of Web and App?
6- How and why do Search Engines improve AI, what is the last events?
7- Which sites loose traffic and which earn more?
8- Lots of quotes from International SEOs about the pandemic.
And more...
I am Koray Tuğberk GÜBÜR and a Holistic SEO Expert.
I sincerely thank you for my Dearest Friend Atakan Erdoğan and Mr. Mert Erkal for this awesome webinar opportunity and experience.
To watch the webinar, please visit Stradiji's Official Youtube Channel.
https://www.youtube.com/watch?v=V4sJTNcRqaM&t=100s
SEO Analysis for Life Insurance Website - SCBLife Case StudyTNC Digital
Example of SEO Analysis for Life Insurance. SCBLife.co.th case study. Include On-Page, Off-Page analysis. Scope of work. Project timeline. Budget and KPI. And Report Template both Quarterly and Monthly report.
Would you like to find high intent keywords using methods that are proven to be effective?
How would you like to establish a simple yet powerful keyword strategy that will help your target audience find you more quickly?
Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. We'll show you the finer points of keyword research that can help increase your organic visibility and give your customers exactly what they need, right when they are searching for it.
Watch this webinar and discover how to take your keyword research to the next level.
In this webinar, you’ll learn:
-All about keyword relevancy and intent.
-Keyword research best practices.
-How to identify profitable keywords.
Having a clear keyword strategy is often the biggest obstacle to online success for enterprises and businesses.
Zack Kadish, Sr. SEO Success Manager at Conductor, will deliver an eye-opening crash course on keyword research techniques, tips, and tactics!
These slides were presented during the SEMrush webinar "Storytelling with Data". You can view the video and read the transcript here >>> https://www.semrush.com/webinars/storytelling-with-data/
Our webinar on SimilarWeb’s API is covering how to:
* Better monitor your competitors’ activities
* Discover and analyze all of your competitors’ business partnerships
* Qualify and prioritize your leads
* Generate powerful reports with no technical expertise
Dominating The Local Ecosystem: Trends, KPI's and Ranking Factors - ClickZ 2014Benu Aggarwal
-Trends and updates - Pigeon Update: What, How, Results
-Local ranking factors
-Most crucial KPIs for success in teh local ecosystem
-Most important partners dominating 90% of the local ecosystem
-Key takeaways
Understanding SEO Beyond the Technical Jargon - Travis Low, Webmarketing123Online Marketing Summit
Understanding SEO Beyond the Technical Jargon
As a marketer, it's imperative that we know the foundational principles of Search Engine Optimization and how to evaluate our own efforts. This session will provide you with the tools and knowledge required to help you understand the benefits and failures of various SEO strategies.
* Travis Low, Director, Search Operations, Webmarketing123
SEO 2018 - Using PPC Data for Having Better Rankings Yiğit Konur
SEO changes so fast and data is the most important part of it. If you invest both SEO and paid search channels and not using your PPC data for SEO performance, probably you're missing great amount of benefit. I've shared my experiences about this collaboration at Digitalzone 2017.
Top 10 SEO Competitor Research Tools You Must Try (1).pdfGrowth Natives
Discover the key to SEO success by unraveling the strategies of your competitors with this in-depth article. Learn why competitor research is crucial for digital marketers and how it can define the success or failure of your SEO tactics. Explore the insights from a survey revealing that 70% of large enterprises believe their previous campaigns would have been more effective with competitor research.
Delve into the article to understand the significance of competitor analysis tools and techniques in developing a strategic marketing plan. Get acquainted with the top 10 SEO competitor analysis tools, including Ubersuggest, SEMrush, Alexa, Ahrefs, Moz, SimilarWeb, BuzzSumo, iSpionage, SpyFu, and Monitor Backlinks. Each tool is dissected, providing a detailed overview of its features, benefits, and pricing.
Discover how Ubersuggest allows marketers to analyze backlinks, target keywords, and scrutinize competitor information. Explore SEMrush's capabilities in turning competitor data into actionable insights for improved SEO and content strategy. Learn how Alexa helps in personalization and optimization by tracking global website traffic. Dive into the quality backlink data provided by Ahrefs, enabling users to understand industry best practices and competitor weaknesses.
Uncover the research capabilities of Moz, offering insights into keywords, spam scores, backlinks, and traffic analysis. Explore SimilarWeb's role in competitor traffic analysis and its flexible approach to delivering accurate information. Understand BuzzSumo's focus on social media networks and its ability to determine prevailing content themes. Delve into iSpionage's specialization in AdWords campaigns and keyword competitor research.
Learn about SpyFu's robust features for both organic and AdWords search, providing comprehensive insights into competitors' strategies. Explore how Monitor Backlinks aids in backlink research, helping users develop effective link-building strategies. The article also introduces a bonus tool, SEO PowerSuite, offering multifunctional capabilities for comprehensive competitor intelligence.
5 Ways To Improve Your Higher Ed Website With Google Analytics with Becky Var...hannonhill
In this presentation, 5 Ways To Improve Your Higher Ed Website With Google Analytics, Becky will take attendees through a deeper look at how Google Analytics can help improve their website and where to start!
Keyword Research in Autopilot by Google Spreadsheet MacrosYiğit Konur
It is getting hard to get more data from Google when it comes to talk about free keyword data for SEO purposes. Because of latest regulations by Google, we cannot reach Search Volumes easily but there are still ways to reach them with using other tools. In this presentation, I'm going to talk about them. If you're interested in to watch gifs and videos, please download full version by Slideshare. #brightonSEO
Digital Marketing Workshop Description:
"Marketing is changing. Traditional approaches that have worked for decades, or even centuries, are
being swept away. In their place are a confusing mix of new, digital methods of building your brand,
reaching out to customers and adding value”.
This workshop is designed to cut through the clutter and hype of digital marketing and provide a
clear overview of this brave new world. Over two, highly interactive and practical days, the
workshop will give you a solid grounding in the main Digital Marketing approaches including:
Search Engine Marketing, Social Media, Email Marketing, Affiliate Marketing and how to use
Analytics to increase the number of Conversions on Firm’s/ Organization’s website to whom you
were working for.
You will discover how to harness the incredible power of digital technologies in order to grow your
business and to get your message across. Designed for those with little or no experience, this course
will also be of value to those who have already started and who are looking for tips and suggestions
on how to improve their Digital Marketing Personally as well as professionally.
Digital marketing workshop Join online marketing guru Lukasz Zelezny, Head of Organic Acquisition at uSwitch.com at one of our digital marketing workshops. Learn more about the power of digital marketing and promoting your practice through the RIBA.
Themes of the workshop include
– The new look ‘Find an Architect’ and creating the perfect practice profile to help win you work.
– What is digital marketing and why is it important?
– How do businesses sell themselves online?
– Using social media.
– SEO, what does it mean, how does it work and why is it important?
Online marketing guru Lukasz Zelezny will be on-hand during and after the workshop to answer your questions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Brighton SEO 2014 - Lukasz Zelezny - Track your keywords like a boss
1. Track Your Keywords Position Like a Boss
Traffic Potential
Lukasz Zelezny
Head of Organic Acquisition
uSwitch.com
2. Algorithm that helps to create a list2
Traffic Potential1
Keyword prioritization2
✓
TRAFFIC POTENTIAL
Track Your Keywords Position Like a Boss
Gathering and crunching dataI
This is an example text. Go ahead and replace it with your own text3 Sources of keywords1
Calculating Traffic Potential and making decisionsII
Questions and AnswersIII
@LukaszZelezny #BrightonSEO April 2014
3. Historical data from Google Analytics
- Historical keyword data
from (not provided) period
- Pre-September 2013 data
1
Sources of Keywords
TRAFFIC POTENTIAL
@LukaszZelezny #BrightonSEO April 2014
5. - Data from SEMRush (first
two SERP pages).
- Data from Searchmetrics
Essential (first five SERP pages)
Intelligence toolsHistorical data from Google Analytics
- Historical keyword data
from (not provided) period
- Pre-September 2013 data
1 2
Sources of Keywords
TRAFFIC POTENTIAL
@LukaszZelezny #BrightonSEO April 2014
7. - Data from SEMRush (first
two SERP pages).
- Data from Searchmetrics
Essential (first five SERP pages)
Intelligence toolsHistorical data from Google Analytics
Use competitors and keyword
intelligence tools that already
ranks
Competitors keywords
- Historical keyword data
from (not provided) period
- Pre-September 2013 data
31 2
Sources of Keywords
TRAFFIC POTENTIAL
@LukaszZelezny #BrightonSEO April 2014
8. - Data from SEMRush (first
two SERP pages).
- Data from Searchmetrics
Essential (first five SERP pages)
Intelligence toolsHistorical data from Google Analytics
Use competitors and keyword
intelligence tools that already
ranks
Competitors keywords
- Historical keyword data
from (not provided) period
- Pre-September 2013 data
31 2
Sources of Keywords
TRAFFIC POTENTIAL
PPC Data
- Use Adwords / Bing /
Yahoo PPC Keywords as an
complementary source to
denermine keywords
4
@LukaszZelezny #BrightonSEO April 2014
9. - Data from SEMRush (first
two SERP pages).
- Data from Searchmetrics
Essential (first five SERP pages)
Intelligence toolsHistorical data from Google Analytics
Use competitors and keyword
intelligence tools that already
ranks
Competitors keywords
- Historical keyword data
from (not provided) period
- Pre-September 2013 data
31 2
Sources of Keywords
TRAFFIC POTENTIAL
- Search Traffic > Search
Queries (Impressions, Clicks,
%CTR)
Google Webmaster ToolsPPC Data
- Use Adwords / Bing /
Yahoo PPC Keywords as an
complementary source to
denermine keywords
4 5
@LukaszZelezny #BrightonSEO April 2014
10. Sources of Keywords
TRAFFIC POTENTIAL
Search Traffic > Search Queries
@LukaszZelezny #BrightonSEO April 2014
11. - Data from SEMRush (first
two SERP pages).
- Data from Searchmetrics
Essential (first five SERP pages)
Intelligence toolsHistorical data from Google Analytics
Use competitors that already
ranks and keyword
intelligence tools
Competitors keywords
- Historical keyword data
from (not provided) period
- Pre-September 2013 data
31 2
Sources of Keywords
TRAFFIC POTENTIAL
- Search Traffic > Search
Queries (Impressions, Clicks,
%CTR)
Google Webmaster ToolsPPC Data
- Use Adwords / Bing /
Yahoo PPC Keywords as an
complementary source to
denermine keywords
4 5
Use competitors and keyword
intelligence tools that already
ranks
Keyword Density
6
@LukaszZelezny #BrightonSEO April 2014
13. Algorithm that helps to create a list2
Traffic Potential1
Keyword prioritization2
✓
TRAFFIC POTENTIAL
Track Your Keywords Position Like a Boss
Gathering and crunching dataI
This is an example text. Go ahead and replace it with your own text3 Sources of keywords1
Calculating Traffic Potential and making decisionsII
Questions and AnswersIII
@LukaszZelezny #BrightonSEO April 2014
14. - Use as many sources as possible
- Make sure that each export contain
at least following metrics:
- Keywords itself
- Corresponding URLs
- Search volume
- Position (rank)
- If export doesn’t contain all four
metrics – recreate them
Export
1
TRAFFIC POTENTIAL
Algorithm that helps to create a list
@LukaszZelezny #BrightonSEO April 2014
15. - Use as many sources as possible
- Make sure that each export contain
at least following metrics:
- Keywords itself
- Corresponding URLs
- Search volume
- Position (rank)
- If export doesn’t contain all four
metrics – recreate them
Export
1 - Load each keyword list to Excel
- Use colour code to define list
source
- Remove duplications
Load to Excel
2
TRAFFIC POTENTIAL
Algorithm that helps to create a list
OR
@LukaszZelezny #BrightonSEO April 2014
16. 1
Source 1
Algorithm that helps to create a list
TRAFFIC POTENTIAL
@LukaszZelezny #BrightonSEO April 2014
18. 1
Source 1
2
Source 2
Algorithm that helps to create a list
TRAFFIC POTENTIAL
An example export:
- SEMRush: 59 keywords
- Searchmetrics: 183 keywords
TOTAL: 242 keywords
UNIQUE: 210 keywords
@LukaszZelezny #BrightonSEO April 2014
19. 1
Source 1
2
Source 2
Algorithm that helps to create a list
TRAFFIC POTENTIAL
An example export:
- SEMRush: 59 keywords
- Searchmetrics: 183 keywords
TOTAL: 242 keywords
UNIQUE: 210 keywords
@LukaszZelezny #BrightonSEO April 2014
20. 1
Source 1
2
Source 2
Algorithm that helps to create a list
TRAFFIC POTENTIAL
An example export:
- SEMRush: 59 keywords
- Searchmetrics: 183 keywords
TOTAL: 242 keywords
UNIQUE: 210 keywords
@LukaszZelezny #BrightonSEO April 2014
21. TRAFFIC POTENTIAL
Algorithm that helps to create a list
Filter spreadsheet using position metrics to narrow list
@LukaszZelezny #BrightonSEO April 2014
22. TRAFFIC POTENTIAL
Algorithm that helps to create a list
- source: Searchmetrics
- source: SEMRush
@LukaszZelezny #BrightonSEO April 2014
23. Algorithm that helps to create a list2
Traffic Potential1
Keyword prioritization2
✓
TRAFFIC POTENTIAL
Track Your Keywords Position Like a Boss
Gathering and crunching dataI
This is an example text. Go ahead and replace it with your own text3 Sources of keywords1
Calculating Traffic Potential and making decisionsII
Questions and AnswersIII
@LukaszZelezny #BrightonSEO April 2014
26. 18.20%
10.50%
7.22%
4.81%
3.09% 2.76%
1.88% 1.75% 1.52%
1.04%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
1 2 3 4 5 6 7 8 9 10
CTR
POSITION IN SERP
ORGANIC CTR (generic keywords)
% CTR
For these keywords you can calculate traffic potential:
Traffic Index = (SearchVolume / 2) * CTR
@LukaszZelezny #BrightonSEO April 2014
27. Traffic Index – Current Situation
Algorithm that helps to create a list
Traffic Index = (SearchVolume / 2) * CTR
@LukaszZelezny #BrightonSEO April 2014
28. Traffic Index – Current Situation
Algorithm that helps to create a list
Traffic Index = (SearchVolume / 2) * CTR
@LukaszZelezny #BrightonSEO April 2014
29. Traffic Index – Current Situation
Algorithm that helps to create a list
5.30 ≈ (101 / 2) * 0.1050
@LukaszZelezny #BrightonSEO April 2014
30. Traffic Index – Current Situation
Algorithm that helps to create a list
5.30 ≈ (101 / 2) * 0.1050
@LukaszZelezny #BrightonSEO April 2014
31. Traffic Index – Current Situation
Algorithm that helps to create a list
Traffic Index = (SearchVolume / 2) * CTR
3rd Paty Brand
@LukaszZelezny #BrightonSEO April 2014
33. Traffic Index – Current Situation
Algorithm that helps to create a list
@LukaszZelezny #BrightonSEO April 2014
34. Optimal Traffic Index – Optimal Situation
Algorithm that helps to create a list
Optimal Traffic Index = (SearchVolume / 2) * CTR
@LukaszZelezny #BrightonSEO April 2014
35. Optimal Traffic Index – Optimal Situation
Algorithm that helps to create a list
Optimal Traffic Index = (SearchVolume / 2) * CTR
@LukaszZelezny #BrightonSEO April 2014
36. Algorithm that helps to create a list2
Traffic Potential1
Keyword prioritization2✓
TRAFFIC POTENTIAL
Track Your Keywords Position Like a Boss
Gathering and crunching dataI
This is an example text. Go ahead and replace it with your own text3 Sources of keywords1
Calculating Traffic Potential and making decisionsII
Questions and AnswersIII
@LukaszZelezny #BrightonSEO April 2014
40. TRAFFIC POTENTIAL
Keyword Prioritization
Prioritize your keywords set by
- By URL
- By Difference between optimal and current situation
Average URL position: 3
Median URL position: 3
URL Optimal Traffic Index: 10.09
@LukaszZelezny #BrightonSEO April 2014
18.54 98.82
41. TRAFFIC POTENTIAL
Keyword Prioritization
Prioritize your keywords set by
- By URL
- By Difference between optimal and current situation
∆ Traffic Index = 2.41
∆ Traffic Index = 6.11
@LukaszZelezny #BrightonSEO April 2014
18.54 98.82
43. Algorithm that helps to create a list2
Traffic Potential1
Keyword prioritization2
✓
TRAFFIC POTENTIAL
Track Your Keywords Position Like a Boss
Gathering and crunching dataI
This is an example text. Go ahead and replace it with your own text3 Sources of keywords1
Calculating Traffic Potential and making decisionsII
Questions and AnswersIII
@LukaszZelezny #BrightonSEO April 2014