WordPress is far and away the most popular CMS on the planet, but it is far more than just a blog. In my presentation I explored some ways to use WordPress to create content assets that can attract links and shares, making content marketing a more realistic proposition for more of your clients.
The Rise of JavaScript and What it Means for SEOPatrick Hathaway
Over the last few years we have seen JavaScript usage in websites increase significantly, everything from cool scroll effects to fully fledged JavaScript frameworks that build entire web pages within the browser.
However, JavaScript can cause problems from an SEO perspective, so SEOs and developers need to understand how rendering changes page content, and the SEO risks this has associated with it.
Automated Duplicate Content Consolidation with Google Cloud FunctionsHamlet Batista
Avoid duplicate content and don’t leave money on the table with unoptimized groups of pages linked by canonical declarations! Particularly in e-commerce, you can increase Google’s confidence by making sure your groups of product URLs are perfectly canonicalized and clear to search engines.
As websites and web applications get larger and more complex, one of the great challenges is how to rapidly prototype to get immediate client feedback and agreement from your customer and identify any hidden technical issues before investing significant time and effort writing code.
In this session, you will learn how to create custom post types and taxonomies, extend the media library, add REST API endpoints, custom routes, virtual pages, and display all of it with formatted pages in only a matter of minutes.
Whether you’re building a Software-as-a-Service, or you just need a Minimum Viable Product to demonstrate to your client, PODS enables you to test an idea out quickly and efficiently.
Attend this session to see how PODS works in a start to finish site build.
A Deep Dive Into SEO Tactics For Modern Javascript FrameworksHamlet Batista
Optimizing for the most popular JavaScript frameworks is a must for modern SEOs. Whether the site is built in React, Angular, or Vue, there are an increasing number of gotchas to consider. In this session, we're going to discuss everything that is required to deliver application shells that perform well in Google and Bing. Plus, we’ll take a close look at client-side hydration in all major frameworks, and the optimal configurations for SEO and page speed. Has evergreen Googlebot and Bingbot lived up to their promise? Let's find out with some cool experiments!
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
The Rise of JavaScript and What it Means for SEOPatrick Hathaway
Over the last few years we have seen JavaScript usage in websites increase significantly, everything from cool scroll effects to fully fledged JavaScript frameworks that build entire web pages within the browser.
However, JavaScript can cause problems from an SEO perspective, so SEOs and developers need to understand how rendering changes page content, and the SEO risks this has associated with it.
Automated Duplicate Content Consolidation with Google Cloud FunctionsHamlet Batista
Avoid duplicate content and don’t leave money on the table with unoptimized groups of pages linked by canonical declarations! Particularly in e-commerce, you can increase Google’s confidence by making sure your groups of product URLs are perfectly canonicalized and clear to search engines.
As websites and web applications get larger and more complex, one of the great challenges is how to rapidly prototype to get immediate client feedback and agreement from your customer and identify any hidden technical issues before investing significant time and effort writing code.
In this session, you will learn how to create custom post types and taxonomies, extend the media library, add REST API endpoints, custom routes, virtual pages, and display all of it with formatted pages in only a matter of minutes.
Whether you’re building a Software-as-a-Service, or you just need a Minimum Viable Product to demonstrate to your client, PODS enables you to test an idea out quickly and efficiently.
Attend this session to see how PODS works in a start to finish site build.
A Deep Dive Into SEO Tactics For Modern Javascript FrameworksHamlet Batista
Optimizing for the most popular JavaScript frameworks is a must for modern SEOs. Whether the site is built in React, Angular, or Vue, there are an increasing number of gotchas to consider. In this session, we're going to discuss everything that is required to deliver application shells that perform well in Google and Bing. Plus, we’ll take a close look at client-side hydration in all major frameworks, and the optimal configurations for SEO and page speed. Has evergreen Googlebot and Bingbot lived up to their promise? Let's find out with some cool experiments!
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
Adrian Gregory, Success Growth Team Lead at Optimizely
Peter Hastie, Front-end Developer at Bleacher Report
Chris Moen, Lead Web Developer at CityPASS
The Developer Showcase highlights useful tips and tricks directly from developers using Optimizely.
The session is moderated by Adrian Gregory, Success Growth Team Lead at Optimizely, and features Peter Hastie, Front--end Developer at Bleacher Report, and Chris Moen, Lead Web Developer at CityPASS, sharing how they've used advanced features in the editor and the Optimizely API to run more dynamic tests and improve performance on their site.
The covered features include:
-Testing content that appears after page-load
-Getting the most of your goals with custom events
-Testing an entire new page layout without redirects
-Getting the most of the Global CSS & Global JS
-Implementing code for efficient targeting, tracking, and segmenting
Solving Complex JavaScript Issues and Leveraging Semantic HTML5Hamlet Batista
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
Scaling automated quality text generation for enterprise sitesHamlet Batista
Writing quality content and meta data at scale is a big problem for most enterprise sites. In this webinar we are going to explore what is possible given the latest advances in deep learning and natural language processing.Our main focus is going to be about generating metadata: titles, meta descriptions, h1s, etc that are critical for technical SEO performance. But, we will cover full article generation as well.
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...Link-Assistant.Com
Google says mobile page speed has already become a ranking factor, but what's more important — to have a really fast website or a website with a high optimization score? Aleh Barysevich and SEO PowerSuite's team have tried to discover this and have carried out a pretty interesting experiment. Watch the presentation to learn more about the results of the huge test, as well as discover some useful technologies, tools and tips.
Follow Aleh on twitter: https://twitter.com/ab80
TFM - Using Google Tag Manager for ecom Gerry White
Google Tag Manager is, essentially a manager for JavaScript, which means that you can use it to modify and enhance your website - sometimes to test sometimes when you have a CMS that can't do something as simple as a YouTube embed. Also, because of this, understand the risks.
How to Create a Sitemap | Submit a Sitemap in Google Search ConsoleAK DigiHub
An XML Sitemap is a list of all Webpages on your website. Once you finished to a create and submit a Sitemaps, then it tells the search engine about the pages on your website, total how many pages are there, and which page is updated frequently, and which page is most important.
Content is King, we all know that, but in this world of unrelenting Google updates, it has become increasingly difficult to come up with fresh and interesting content. Check out this awesome presentation created by Tushar Taliyan from SMG Convonix to learn how.
Enterprise SEO ionsearch Samuel CrockerSam Crocker
A look at common problems with big brand and big site SEO and the organisations responsible for them.
Image credits:
http://www.flickr.com/photos/salendron/2402978812/sizes/m/in/photostream/
http://www.flickr.com/photos/alexcreative/4564218323/sizes/m/in/photostream/
http://www.flickr.com/photos/22280677@N07/2272656387/sizes/z/in/photostream/
http://www.flickr.com/photos/53921113@N02/5645102295/sizes/m/in/photostream/
http://inflatableferret.com/articles/the-meat-parade-part-85/
http://www.flickr.com/photos/mightymoss/3098467059/sizes/m/in/photostream/
http://www.flickr.com/photos/creativechusky/6624665015/sizes/m/in/photostream/
http://www.fastcompany.com/1676902/how-nikes-ceo-shook-shoe-industry
http://www.flickr.com/photos/stitch/37332189/sizes/z/in/photostream/
http://www.flickr.com/photos/mnfiraq/6076862674/sizes/m/in/photostream/
http://www.flickr.com/photos/laughingsquid/3089358273/sizes/z/in/photostream/
http://www.flickr.com/photos/davepearson/2646358663/sizes/z/in/photostream/
http://www.flickr.com/photos/nrmadriversseat/6255901473/sizes/z/in/photostream
http://www.flickr.com/photos/machinemade/5089297557/sizes/z/in/photostream/
http://www.flickr.com/photos/loop_oh/4139019520/sizes/z/in/photostream/
http://www.flickr.com/photos/pcrisologo/3249064439/sizes/z/in/photostream/
http://25.media.tumblr.com/3a141322e135050b38d76c23291c60f8/tumblr_ml8sx7i0hz1r4lywro1_400.jpg
http://www.extremetech.com/wp-content/uploads/2012/10/felix-baumgartner-standing-in-his-capsule-about-to-dive-640x480.jpg
http://www.flickr.com/photos/23065375@N05/2246559149/sizes/m/in/photostream/
http://firstandfifteenth.bigcartel.com/product/one-a-day-calendar
http://www.flickr.com/photos/elycefeliz/3289447227/sizes/z/in/photostream/
http://www.flickr.com/photos/72861652@N00/1282389988/sizes/z/in/photostream/
http://www.flickr.com/photos/adamhenning/45704082/sizes/m/in/photostream/
http://i.huffpost.com/gen/585370/original.jpg
http://farm4.staticflickr.com/3640/3505849421_ee1679ceb5_z.jpg
http://mobiforge.com/files/bad_information_architecture_small.jpg
http://www.anoop-parikh.com/images/library/homebase_brand_guidelines_01.jpg
www.washingtonpost.com/blogs/answer-sheet/files/2013/01/alice-falling-down-rabbit-hole1.jpg
http://thewellwrittenwoman.com/wp-content/uploads/2012/02/drhouse.jpg
http://www.flickr.com/photos/andybeatty/5247263940/sizes/z/in/photostream/
http://www.flickr.com/photos/neilt/2517652/sizes/z/in/photostream/
http://www.flickr.com/photos/sushiesque/5568696809/sizes/z/in/photostream/
http://upload.wikimedia.org/wikipedia/en/7/75/Tps_report.png
http://nooooooooooooooo.com/
https://developers.google.com/analytics/resources/concepts/gaConceptsDomains
http://www.flickr.com/photos/melitron/4923829202/sizes/z/in/photostream/
http://www.flickr.com/photos/clevercupcakes/2475149762/sizes/m/in/photostream/
Great ideas are fundamental for effective content marketing. This deck by Marcus (founder, Venture Harbour) contains 21 quick tips, tools, and ideas to improve how
you generate content ideas.
For more information visit http://www.ventureharbour.com
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
Adrian Gregory, Success Growth Team Lead at Optimizely
Peter Hastie, Front-end Developer at Bleacher Report
Chris Moen, Lead Web Developer at CityPASS
The Developer Showcase highlights useful tips and tricks directly from developers using Optimizely.
The session is moderated by Adrian Gregory, Success Growth Team Lead at Optimizely, and features Peter Hastie, Front--end Developer at Bleacher Report, and Chris Moen, Lead Web Developer at CityPASS, sharing how they've used advanced features in the editor and the Optimizely API to run more dynamic tests and improve performance on their site.
The covered features include:
-Testing content that appears after page-load
-Getting the most of your goals with custom events
-Testing an entire new page layout without redirects
-Getting the most of the Global CSS & Global JS
-Implementing code for efficient targeting, tracking, and segmenting
Solving Complex JavaScript Issues and Leveraging Semantic HTML5Hamlet Batista
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
Scaling automated quality text generation for enterprise sitesHamlet Batista
Writing quality content and meta data at scale is a big problem for most enterprise sites. In this webinar we are going to explore what is possible given the latest advances in deep learning and natural language processing.Our main focus is going to be about generating metadata: titles, meta descriptions, h1s, etc that are critical for technical SEO performance. But, we will cover full article generation as well.
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...Link-Assistant.Com
Google says mobile page speed has already become a ranking factor, but what's more important — to have a really fast website or a website with a high optimization score? Aleh Barysevich and SEO PowerSuite's team have tried to discover this and have carried out a pretty interesting experiment. Watch the presentation to learn more about the results of the huge test, as well as discover some useful technologies, tools and tips.
Follow Aleh on twitter: https://twitter.com/ab80
TFM - Using Google Tag Manager for ecom Gerry White
Google Tag Manager is, essentially a manager for JavaScript, which means that you can use it to modify and enhance your website - sometimes to test sometimes when you have a CMS that can't do something as simple as a YouTube embed. Also, because of this, understand the risks.
How to Create a Sitemap | Submit a Sitemap in Google Search ConsoleAK DigiHub
An XML Sitemap is a list of all Webpages on your website. Once you finished to a create and submit a Sitemaps, then it tells the search engine about the pages on your website, total how many pages are there, and which page is updated frequently, and which page is most important.
Content is King, we all know that, but in this world of unrelenting Google updates, it has become increasingly difficult to come up with fresh and interesting content. Check out this awesome presentation created by Tushar Taliyan from SMG Convonix to learn how.
Enterprise SEO ionsearch Samuel CrockerSam Crocker
A look at common problems with big brand and big site SEO and the organisations responsible for them.
Image credits:
http://www.flickr.com/photos/salendron/2402978812/sizes/m/in/photostream/
http://www.flickr.com/photos/alexcreative/4564218323/sizes/m/in/photostream/
http://www.flickr.com/photos/22280677@N07/2272656387/sizes/z/in/photostream/
http://www.flickr.com/photos/53921113@N02/5645102295/sizes/m/in/photostream/
http://inflatableferret.com/articles/the-meat-parade-part-85/
http://www.flickr.com/photos/mightymoss/3098467059/sizes/m/in/photostream/
http://www.flickr.com/photos/creativechusky/6624665015/sizes/m/in/photostream/
http://www.fastcompany.com/1676902/how-nikes-ceo-shook-shoe-industry
http://www.flickr.com/photos/stitch/37332189/sizes/z/in/photostream/
http://www.flickr.com/photos/mnfiraq/6076862674/sizes/m/in/photostream/
http://www.flickr.com/photos/laughingsquid/3089358273/sizes/z/in/photostream/
http://www.flickr.com/photos/davepearson/2646358663/sizes/z/in/photostream/
http://www.flickr.com/photos/nrmadriversseat/6255901473/sizes/z/in/photostream
http://www.flickr.com/photos/machinemade/5089297557/sizes/z/in/photostream/
http://www.flickr.com/photos/loop_oh/4139019520/sizes/z/in/photostream/
http://www.flickr.com/photos/pcrisologo/3249064439/sizes/z/in/photostream/
http://25.media.tumblr.com/3a141322e135050b38d76c23291c60f8/tumblr_ml8sx7i0hz1r4lywro1_400.jpg
http://www.extremetech.com/wp-content/uploads/2012/10/felix-baumgartner-standing-in-his-capsule-about-to-dive-640x480.jpg
http://www.flickr.com/photos/23065375@N05/2246559149/sizes/m/in/photostream/
http://firstandfifteenth.bigcartel.com/product/one-a-day-calendar
http://www.flickr.com/photos/elycefeliz/3289447227/sizes/z/in/photostream/
http://www.flickr.com/photos/72861652@N00/1282389988/sizes/z/in/photostream/
http://www.flickr.com/photos/adamhenning/45704082/sizes/m/in/photostream/
http://i.huffpost.com/gen/585370/original.jpg
http://farm4.staticflickr.com/3640/3505849421_ee1679ceb5_z.jpg
http://mobiforge.com/files/bad_information_architecture_small.jpg
http://www.anoop-parikh.com/images/library/homebase_brand_guidelines_01.jpg
www.washingtonpost.com/blogs/answer-sheet/files/2013/01/alice-falling-down-rabbit-hole1.jpg
http://thewellwrittenwoman.com/wp-content/uploads/2012/02/drhouse.jpg
http://www.flickr.com/photos/andybeatty/5247263940/sizes/z/in/photostream/
http://www.flickr.com/photos/neilt/2517652/sizes/z/in/photostream/
http://www.flickr.com/photos/sushiesque/5568696809/sizes/z/in/photostream/
http://upload.wikimedia.org/wikipedia/en/7/75/Tps_report.png
http://nooooooooooooooo.com/
https://developers.google.com/analytics/resources/concepts/gaConceptsDomains
http://www.flickr.com/photos/melitron/4923829202/sizes/z/in/photostream/
http://www.flickr.com/photos/clevercupcakes/2475149762/sizes/m/in/photostream/
Great ideas are fundamental for effective content marketing. This deck by Marcus (founder, Venture Harbour) contains 21 quick tips, tools, and ideas to improve how
you generate content ideas.
For more information visit http://www.ventureharbour.com
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...iProspect Canada
Chaque entreprise est à la recherche de la combinaison optimale de stratégies numériques qui générera un retour maximal selon ses contraintes et particularités propres. À travers différents cas pratiques, découvrez comment démontrer l’impact des campagnes en ligne sur la performance globale de l’entreprise, bien au-delà des résultats purement numériques.
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword ResearchDistilled
Are you tapping into automation for keyword research? If not, why not? When it comes to SEO, automation is awesome. For starters, it can help free up a lot of time that is normally spent on menial tasks. What’s more, it can also aid deep analysis, and even facilitate innovation. If you are still doing keyword research manually, this is a must-attend session. Paul will show you how to get started with automated keyword research, using some easy-to-use tools. You’ll see first-hand how they can help you uncover valuable insights automatically. Overall, you will walk away with an immediately actionable plan to start automating your keyword research today.
Content Chaos: Building Brand Through Content ExperimentsRoss Simmonds
Ross Simmonds delivered this presentation at MozCon 2016 to share the value and ideal approach to leveraging content experimentation to drive results. From Reddit to Slideshare, these slides are meant to help understand how you can leverage the Build, Ship, Learn & Decide model to drive meaningful results in your content experiments.
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
For a detailed recap: http://pshapi.ro/SemanticKWR
My BrightonSEO presentation...
1st Half: What is semantic search and why does it matter to SEOs.
2nd Half: Using KNIME to do semantic keyword research using SERP and Twitter data.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
The emerging field of decision-science will soon have a game-changing effect on how marketers communicate. More and more evidence is uncovered every day by social scientists, neuroscientists, and behavioral economists that proves people are hard-wired to behave in certain ways. Even though customers THINK they are in control, the fact is they make UP TO 95% of their purchase decisions subconsciously – automatically and instinctively. And these automatic behaviors can be prompted! This has huge implications for how we market – how we design pages and online ads, structure offers, write subject lines and content, etc. By injecting these proven principles of social science into our digital/social creative, we can increase engagement and response. This presentation will explore how to incorporate this emerging field into the work of interactive marketers – leveraging surprisingly persuasive scientific principles like choice architecture, priming, loss aversion & cognitive fluency.
This presentation was given by Nancy Harhut, Chief Creative Officer of Wilde Agency, at NEDMA's 2015 Annual Conference.
Influencer Marketing bietet viele Möglichkeiten, erfordert aber neben Strategie, Konzept und Kompetenzen auch den Einsatz wirksamer Tools zur Effizienzsteigerung. Dr. Claudia Hilker präsentierte im Vortrag auf der All Influencer Marketing Conference 2017 einen Marktüberblick zum Einsatz kostenfreier und kostenpflichtiger Tools mit einem Anwendungsfall, Auswahlkriterien und Handlungsempfehlungen für die Praxis. Mehr: http://blog.hilker-consulting.de/blog/vortrag-influencer-marketing-tools-mit-slideshare
Auf der All Facebook Marketing Conference 2017 hat Dr. Claudia Hilker den Vortrag gehalten: Leitfaden Content Marketing. Im Vortrag präsentiert sie Erfahrungen aus der Berater-Praxis für Fortgeschrittene:
- Strategien-Typen zum Content Marketing
- Einsatz von Customer Journey, Buyer Persona, Content Marketing Canvas
- Best-Practice-Beispiele zum Content Marketing im B2B-/B2C-Bereich
- Content-Marketing-Management mit Content-Audit, Produktion und Storytelling
- Inbound Marketing zur Leadgewinnung mit Tools zur Marketing Automation
- Erfolgsmessung und Handlungsempfehlungen zum Content-Management
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Office 365 is now revisiting the way information circulates into an organization by offering a new and easy way to create great looking sites/pages. Communication sites are the latest addition the SharePoint family. How do they work? What are they good for? What's the difference between these sites and existing publishing sites?
In this session, we should answer those questions by going into a detailed analysis of their features and functionalities.
WordPress is an effective platform for powering large web sites with various types of content and structured data. In this case study, Randy Hoyt will share from his experience developing a network of shopping center web sites on WordPress for a large property management company. He will explore the newer WordPress 3.x features, its child theme architecture, custom plugins, caching techniques, and cloud hosting infrastructure used to extend and scale WordPress for this project.
Office 365 is now revisiting the way information circulates into an organization by offering a new and easy way to create great looking sites/pages. Communication sites are the latest addition the SharePoint family. How do they work? What are they good for? What's the difference between these sites and existing publishing sites?
In this session, we should answer those questions by going into a detailed analysis of their features and functionalities.
Tackling Python: What is it and how can it help with Technical SEO?BristolSEO
Python has risen in popularity over the last few years, so much so that it has become one of the most talked about and widely-adopted programming languages. In this talk Ruth will cover the fundamentals of Python, discuss the positive impact it can have in automating your SEO audit tasks and provide you with plenty of ready-to-use scripts that you can use to save time with your technical SEO efforts.
Ruth Everett - Technical SEO Executive, DeepCrawl
Make your WordPress site fly with this one weird trick…except it’s more than one trick, and it’s only weird until you learn how it works. Varnish Cache can speed up information delivery by a factor of several hundred and earn you the coveted “A” in the TTFB column. This talk will provide an overview of Varnish Cache, what it is and how it works. Then we’ll explore setup and the ways you can integrate Varnish with simple WordPress sites before discussing more complex implementations, strategies for handling state, Edge Side Includes and other neat things Varnish does. HTTPS? Glad you asked. We’ll talk about that too.
(Part 3 of 6) Top Google ranked "Search engine optimization expert" @Rob Bertholf shares his insight on improving your search engine placement and content marketing success. Desired takeaways include understanding how the search engines crawl your website and tricks to increase indexation.
The WordPress REST API as a Springboard for Website GreatnessWP Engine UK
The WordPress REST API opens up endless opportunities for WordPress developers. From integrating with technologies beyond WordPress, to providing more flexibility when developing sites, plugins, and themes, the WordPress REST API packs a powerful punch and makes development faster and easier.
In this webinar, WordPress REST API our experts covered:
-What is the REST API, and why should you care?
-Timeline on REST API in WordPress Core
-Practical, useful and possibly wacky use cases for the WordPress REST API (to get you thinking differently about what is possible)
Similar to Cool Shit You Can Do With WordPress (BrightonSEO 2014) (20)
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
27. @HathawayP
Takeaways
• Automate simple tasks with IFTTT and
Zapier
• Use plugins and themes to create
‘shareworthy’ content
• Utilise the WordPress backend to make
client management easy
Editor's Notes
Hello everyone, and thank you for having me. I’m Patrick Hathaway, and I work for Hit Reach. We do SEO and web design, with a particular focus on WordPress. And today I’m going to be talking to you about
Cool shit you can do with WordPress. Ok, so obviously I don’t want to bamboozle you with technical jargon so you could easily swap out the word shit
for stuff….or things. Or whatever you want. Ok before I start, I need to issue
A disclaimer.
I am NOT a developer. So if in the Q & A you ask me development questions, I will just stare blankly at you in silence. I also don’t believe that SEOs should
don’t need to code. With so many other things to stay on top of, I don’t know why we need to try and learn a whole nother specialism itself. And obviously we get distracted by Twitter. If you’ve not seen our comics before this is one of our Digital Rockstars comic strips. When we started doing these we sat down and were like ‘yeah loads of people with embed them on their blogs and use them in presentations!’ Turns out I need to do the presentation myself to get one in. Oh well. So anyway, I don’t think we all need to spending years learning to code, but what IS important is that we can communicate with developers and explain technically what we require.
So why WordPress? What’s particularly special about WordPress?
Well, the main reason is that shitloads of sites use WordPress. Now if you can’t see the legend, basically WordPress is the massive blue chunk on the left, and this other half is everything else. And a more important point is that lots of small and medium businesses use WordPress, in fact…
Most of YOUR clients use WordPress. Now these figures are based on a Twitter survey that I did a few weeks ago, where I just asked SEO agency staff which CMS their clients use. If you weren’t lucky enough to be involved, take it from me that the survey was highly representative and statistically rigorous. If you can’t see this chart again, that is WordPress at the top there with over 60% of the vote. So that’s why WordPress.
Ok, so let’s move on to some of things you can do with WordPress. Automate stuff. Whether it’s just to save time or to make processes more efficient, automation can be a nice quick win. I’m sure you’ve all heard of IFTTT, which stands for If This Then That, and allows you to connect different applications so that when something happens on one of them, it triggers an event on the other. Zapier is much less well known, but does essentially the same thing. In fact Zapier has a load more channels to work with than IFTTT, particularly for WordPress.
So these are some of the channels you can integrate with WordPress. If you’ve ever dealt with a client who constantly forgets to share posts on social media, you can just set up a rule to do it for them. Or maybe someone on your team needs to know every time your client publishes a new post, you can get an automatic email or a new task added to Basecamp, or perhaps keep a record of what’s been published in Google Drive. So this also works the other way around, where events on external applications can trigger an event in WordPress. So if you wanted to republish a Tumblr blog, or if you have a new video on your YouTube channel, that can create a new WordPress post as soon as they go live. Similarly on Eventbrite, when you add a new event it will automatically create a corresponding WordPress post. So there’s loads of different variations you can put together to create your own ‘recipes’.
We actually experimented with this on our own site and built a little Rube Goldberg workflow which chained a load of these triggers together. So someone filled in a form on our website and it triggered Paypal to take payment, adding the user to a list on Mailchimp and through to a bunch of other programs. Zapier actually did a writeup on us which is on their site, if you visit that bit.ly link they run through the whole process.
So here’s an example of a news site run on WordPress, called the Bangor Daily News. Now that is actually Bangor in Maine, in the USA… not Ireland like I first thought. Which is a bit disappointing. But the interesting thing about this site is that their workflow is completely web-based, it syncs WordPress, Google Drive and InDesign so that they have one CMS to manage both their web and print operations.
So if you’re interested in how they do it, visits this link at the bottom here and they have a video on this post which explains it. Basically reporters put the story together on Google Drive, then when they are ready to publish they move the story to a specific folder, which integrates with WordPress via the Google Drive API. This creates a draft in WordPress, which is checked by a copy-editor before they publish online. Once this is done they can pull the story directly into InDesign via a plugin they wrote, so they can make the story ready for the print edition. In fact about a month ago they just rewrote this plugin as a script, and open sourced it. So you can find it on github if you want to use it. So both the web and the print editions of the paper were powered by the original entry on Google Drive.
I know there’s loads of content out there about plugins and themes, so I’ll not spend too long on this section. But I’ve picked out a few ways to use themes or plugins to build really linkworthy content. As you know, ‘content’ is the big buzzword at the moment, and in particular content that can drive a lot of social traffic or attract a lot of links. But big content pieces can be prohibitively expensive, particularly for clients with small budgets. So anything we can do to reduce the production cost can really help make content a more feasible proposition.
Everyone must have seen these Us Vs Them quizzes that are doing the rounds – How Northern Are You? How Middle Class Are You? How Much Are You Hated By The Daily Mail? Which is clearly an important issue. And they work because they are so straightforward and they’re incredibly sharable. This one is probably my favourite though, and when I was filling it in I had a shaky start – being a British male who has a job – but I ended up being fully hated. I could have got there MUCH quicker if I were a homosexual Muslim woman.
So if you wanted to do something like the Us Vs Them quizzes, there’s a WordPressplugin called Slick Quiz which is totally free and really easy to use. It doesn’t look quite as flashy as the Us Vs Them ones, but definitely allows you to put something solid together at next to no cost. Here’s an example that the guys at Wish.co.uk are working on – like a ‘how much of hellhole is your workplace’. The link at the bottom will take you to the plugin page on WordPress if you want to have a play around with Slick Quiz.
I’m sure you’ve also seen a fair amount of these parallax scrolling pages, or the scrolling interactive infographics, which basically have a scroll effect where the background moves at a slower rate to the foreground, creating a 3D effect as you scroll down the page.
One of the most well known examples of this is Snow Fall: The Avalanche at Tunnel Creek, which was published by The New York Times and has had something like 4 million views. If you’ve not seen it, it really is an amazing piece of content, combining a great story with images and HTML 5 video to make a really engaging journalistic piece. Now this isn’t built in WordPress. But then again it did take over a year to produce. So how might you recreate something like this? Typically with this sort of content you’d either put it on a microsite or a dedicated page within your current site. Both are easy to do using WordPress, even if you’re not working with a WordPress site. You can just install WordPress under a specific directory, and then on here install a parallax theme which will handle the scrolling effects. This first bit.ly link goes to a collection of 30 or so Parallax themes. Almost all of these are responsive, and lots of them come with collections of additional animation effects you can add in. If you want to try and recreate the big background video they employ on Snow Fall, then try the second bit.ly link. This brings you to the Git Hub page for a developer called John Polacek and who has made some brilliant plugins – including one called BigVideo which is a Jquery plugin that allows you to set big background video in HTML5. There’s also another great plugin on his Github page called SuperScrollorama which lets you use loads of cool scroll effects and have content bouncing onto the screen and flying about everywhere.So, by combining a parallax theme and some of these cool plugins you can create a really engaging piece of longform content without a massive expense on development.
So here’s an example of a company using WordPress to produce something visually spectacular. This is Alzheimer’s Research UK, who put together this microsite to help raise awareness and increase donations, and uses a really cool scrolling animation that walks you around the lab, with various hotspot callouts with videos or stats. This is just built in a standard WordPress theme with a few Jquery plugins to create all the effects.
So some of you might have seen this interactive guide we published on our site last year, which split off into all the different elements of a web page and what you can do to optimise each one of them. It did pretty well – 50,000 unique visits, 3000 plus shares and over 100 linking root domains. So cos we built this for ourselves, the back end wasn’t particularly friendly to work with. So if you want to edit the content, it looks like this…
Which is not too friendly at all. In WordPress, with something this complex, you can’t edit the data in visual mode, or it screws everything up, so you have to edit it in the text editor. Now in fact guide was the first piece of content I ever worked on for Hit Reach. Because, since I’m so down with the kids, I actually got my job through a Twitter conversation. I hadn’t even ever met my boss Chris or even spoken to him on the phone before he’d unofficially hired me. So we actually made this content piece as a test to make sure we enjoyed working together and wouldn’t drive each other up the wall. So this in effect was my interview. Annnnd one day when we’d worked on it for a couple of weeks I logged in and updated it in visual mode. Which defaulted all the fonts. So Chris had to go in and manually reset them all, which on 6000 words is a bit of a ball ache. But luckily he still hired me anyway.So anyway the point here is that, at least for this type of resource, you are going to want to keep it up to date. But if you try asking a client to edit this, they will guaranteed break it.
Ok so here’s another example, on this one I’m talking about a specific client, called FE International. They are website brokers, so they buy and sell websites, and they generally deal with anything that turns over more than £1000 a month. They identified SEOs as a target market for their services, so they wanted some awareness in the SEO space. So we came up with this content idea of a website penalty indicator, which pulls in SEMrush traffic data for a website and then overlays Panda and Penguin dates. So it’s a bit like Panguin except you don’t need access to Google Analytics. So it’s a useful prospecting tool.
And unlike the previous example I showed you, we built this one with a friendly back-end. We built the main data fields into a settings option on their site, so they literally log into WordPress, choose the setting and select SEMrush graph, then they can update the content or add in new updates. So the important thing here is that this is perfectly familiar to anyone using WordPress – there’s nothing new to learn, it’s really easy for anyone to update, and it’s on a system that they already know how to use.In my opinion this is one of the most powerful features of WordPress as it just makes everything much easier to handle. And these types of custom fields are really easy to implement with a plugin.
Ok so my final example is another client job we did, and this was for an indoor golf company. Now they already had a WordPress site when they came to us, and what they actually wanted was an interactive scoreboard system, where players could enter their scores as they went round the course. Although WordPress doesn’t support features like this, we built them a system that still allowed them to interface via WordPress. So when a group of players came in, our client opens up WordPress and creates a new team for them, and then within that team they create all the players to go round the course. Then the system generates 2 URLs – one for the players to input their scores on the phone, and one that goes on the TV with the result. All the players join the local wi-fi on their phone, go to the players URL, select themselves and input their score on their phone as they go round the course. This is linked to the clubhouse TV which shows the result URL so everyone can see how they got on. Everything is updated in real time utilizing node.js, and the input and output URLs don’t live within WordPress, but they push and pull data from the WordPress database. So the important thing for our client is that he still gets to use one single backend system for his website and also for his customer scoring system, which works out quite neatly for him.
So here are the takeaways from this talk, which I’m sure you can read for yourself. The point of my presentation is not to try and convince you how great WordPress is, but to help make you aware of the opportunities that are available to you, so you can confidently sit down with a developer and say ‘this is what I’m looking to achieve’. This is not really about how to do ‘cool shit’ with WordPress. It’s about how you can make the most of the technology and better serve the needs of your clients.