Pinterest is the hot button word on everyone's lips these days. How can you better take advantage of pinning in order to drive business objectives? Here are 10 Things You Need to Know About: Pinterest
SEO in Orbit - Duplicate Content by OnCrawlAlexis Sanders
New perspectives on duplicate content
How do ranking factors and evolving search technologies impact the way we handle duplicate content? What does the future hold for similar content on the web? Join OnCrawl Ambassador Omi Sido and Alexis Sanders as they explore the question of duplicate content.
Pinterest is the hot button word on everyone's lips these days. How can you better take advantage of pinning in order to drive business objectives? Here are 10 Things You Need to Know About: Pinterest
SEO in Orbit - Duplicate Content by OnCrawlAlexis Sanders
New perspectives on duplicate content
How do ranking factors and evolving search technologies impact the way we handle duplicate content? What does the future hold for similar content on the web? Join OnCrawl Ambassador Omi Sido and Alexis Sanders as they explore the question of duplicate content.
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
Everyone's been talking about Mobile-first nearly all year long, however with 2018 looming, have you begun preparing for the change? By now most have heard of the Majestic Million report and we thought we'd have a little fun and well, crawl it! We wanted to determine how many of the worlds largest sites were shaping up and preparing for Google's Mobile-first Index. This talk will give you an analytical overview of all key aspects of mobile such as site configuration, AMP, fetch time, mobile navigation, crawl depth, using mobile user agent, content differences, mobile and desktop differences. In addition, we'll break all of these down into site types, verticals, country, TLDs and much more. Google offers best practice, industry leaders offer advice, but we will show you the data on how well the Top 1 Million are adjusting to Mobile-first indexation.
SearchLove Boston 2017 | Matthew Barby | Unlocking Authority: Bridging the Ga...Distilled
Most companies will focus a large portion of their SEO strategy purely on the creation of new content. This works well but it often results in neglecting many wins that can be had with existing content. Matthew will be exploring new ways of thinking on restructuring site architecture, making gains through consolidation (not creation), and realigning user experience to increase organic traffic. All of this will be presented with real examples, data, and stories that won't be shared anywhere else.
Challenges in web crawling.
@ Kindly Follow my Instagram Page to discuss about your mental health problems-
-----> https://instagram.com/mentality_streak?utm_medium=copy_link
@ Appreciate my work:
-----> behance.net/burhanahmed1
Thank-you !
relating to creating sustainable organic search strategies, being able to pinpoint where to place search team efforts, and ultimately making sites that are engaging for users and make sense to bots
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
Everyone's been talking about Mobile-first nearly all year long, however with 2018 looming, have you begun preparing for the change? By now most have heard of the Majestic Million report and we thought we'd have a little fun and well, crawl it! We wanted to determine how many of the worlds largest sites were shaping up and preparing for Google's Mobile-first Index. This talk will give you an analytical overview of all key aspects of mobile such as site configuration, AMP, fetch time, mobile navigation, crawl depth, using mobile user agent, content differences, mobile and desktop differences. In addition, we'll break all of these down into site types, verticals, country, TLDs and much more. Google offers best practice, industry leaders offer advice, but we will show you the data on how well the Top 1 Million are adjusting to Mobile-first indexation.
SearchLove Boston 2017 | Matthew Barby | Unlocking Authority: Bridging the Ga...Distilled
Most companies will focus a large portion of their SEO strategy purely on the creation of new content. This works well but it often results in neglecting many wins that can be had with existing content. Matthew will be exploring new ways of thinking on restructuring site architecture, making gains through consolidation (not creation), and realigning user experience to increase organic traffic. All of this will be presented with real examples, data, and stories that won't be shared anywhere else.
Challenges in web crawling.
@ Kindly Follow my Instagram Page to discuss about your mental health problems-
-----> https://instagram.com/mentality_streak?utm_medium=copy_link
@ Appreciate my work:
-----> behance.net/burhanahmed1
Thank-you !
relating to creating sustainable organic search strategies, being able to pinpoint where to place search team efforts, and ultimately making sites that are engaging for users and make sense to bots
Clever Copy for Happy Users STC Summit 2015laurentgc
Identify user experience roadblocks and create the copy you need to solve common UX problems. With a focus on plain language, learn how testing your words and maintaining consistent standards helps you be found, stay optimized, and say what you mean. In this session, we will review real-world techniques for usable, engaging communication. This is not about dumbing down our words: learn the copy hacks to satisfy your audience.
Presented at #stc15
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
TFM - Using Google Tag Manager for ecom Gerry White
Google Tag Manager is, essentially a manager for JavaScript, which means that you can use it to modify and enhance your website - sometimes to test sometimes when you have a CMS that can't do something as simple as a YouTube embed. Also, because of this, understand the risks.
The Intersection SEO and Content marketingHUG Atlanta
HUG Atlanta had the honor of learning from HubSpot's Al Biedrzycki about the intersection of content marketing and SEO and how to use both to improve our inbound marketing efforts. Check out his slides here.
Optimizing Content Visibility (St. Louis WordCamp)Teresa Lane
If you enter content in a WordPress site and no one can find it, does it make an impact? Find out how to increase the visibility of the content in your WordPress site.
Didn't get to go to SMX Advanced? Lucky for you, I've put together the major highlights from all the organic track sessions. Enjoy!
Credit to all the amazing presenters: Jenny Halasz, Jessica Bowman, Rand Fishkin, Marcus Tober, Eric Enge, Maile Ohye, and Christine Smith.
http://www.slideshare.net/SearchMarketingExpo/technical-seo-signals-you-need-to-send-to-google
http://www.slideshare.net/SearchMarketingExpo/what-happened-by-jessica-bowman
http://www.slideshare.net/SearchMarketingExpo/periodic-table-of-seo-ranking-factors-2015-edition-by-marcus-tober
http://www.slideshare.net/SearchMarketingExpo/googles-rich-answers-in-search-how-to-make-them-work-for-you-by-ericenge
http://www.slideshare.net/SearchMarketingExpo/ranking-signals-of-the-future-where-engines-might-be-heading-by-rand-fishkin
http://www.slideshare.net/SearchMarketingExpo/tales-of-an-seo-detective-by-christine-smith
Search engine optimization course :
- Google ranking signals (overview)
- Spam types
- Google algorithms
- Panda
- Penguin
- Google tools
- Google web Master
- Google speed insights
- Google analytics
- Google disavow tool
- Other famous SEO tools
- Google penalty indicators
- Understanding website traffic sources
- Crawling and indexing
- On page SEO checklist
- Metadata famous errors
- How to optimize a blog article
- Yoast plugin
- Sitemaps file
- Robots files
- Off page SEO
- Links types
- Good link building strategy
- Bad link building strategy
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' Distilled
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
WordPress SEO Mistakes that Kill - BigDigital 2017 - Peter MeadPeter Mead
WordPress SEO Mistakes Top 7:
Top 7
1. Not doing SEO Audit
2. Poor crawling
3. Bad Migration
4. Yoast SEO on-site Issues
5. Slow Website Speed
6. Duplicate Content
7. Missing metrics
Some valuable insights into why duplicate content on your website is a problem for Google. Work-arounds and suggested solutions are made, but please let us know your thoughts.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
In our rush to rank, we put ourselves first, neglecting what searchers (and our future customers) want. Google wants to reward sites that deliver on searcher intent, and SERP features are a window into that intent. Find out how to map keywords to intent, understand how intent informs the buyer funnel, and deliver on the promise of ranking to drive results that attract clicks and customers.
From AMP to voice search, Google's evolution seems to be accelerating. Recent changes signal some very real existential threats to SEO. How likely are these paradigm shifts, and what can we do today to mitigate the risks?
Google is changing, and it can be tempting to hide your head in the sand. Here are 5 big changes, from HTTPS to voice search, and one specific action you can take today to address each one.
Voice search is fast becoming part of our broader organic search ecosystem. Discover how organic data, including Featured Snippets, feed voice and represent new SEO opportunities.
RankBrain represents a new way of measuring relevance, built on teaching machines to understand relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? Will we need to fight machine learning with machine learning?
Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?
Google’s dive into index-generated answers seems like a threat to many, but for SEOs it’s also a new opportunity. Learn how and when you can jump the organic queue and rank #0.
As more searchers turn to mobile, wearables, and voice, Google is looking to deliver succinct answers. From Knowledge Cards to Live Results to Featured Snippets, learn how Google is changing and how and where you can compete in the evolving world of answer-driven organic search marketing.
Organic results are disappearing, replaced by Knowledge Graph, direct answers, new ad hybrids, and more. How can SEOs be ready for Google in five years?
From Knowledge Panels to carousels, the Google landscape has changed radically from the days of 10 blue links. Unfortunately, most of these changes are launched and studied in the US. See how Google's European feature landscape compares to the US, what's coming next, and how this should inform your search marketing strategy. Includes data on the UK, Poland, and Czech Republic.
(From Marketing Festival 2014, Brno, Czech Republic)
As content marketers, we're rich with data but still far too poor with insights. Find out how to see both the forest and the trees, and to create "lead" metrics that look forward, instead of always just measuring success and failure in the past.
We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.
As the Google SERP evolves, it can feel like traditional SEO is under assault, but with every change comes opportunity. Dr. Pete helps you discover the opportunity in in-depth articles, knowledge graph, and answer boxes.
It's been almost three years since the first Panda update, but we're still seeing a ton of confusion about how Google's updates work and even how to tell them apart. Dr. Pete walks you through the basics of Panda, Penguin, Hummingbird, and more - including how to diagnose them, what to do if you think you've been hit, and how to future-proof against the next animal encounter.
The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.