The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
A presentation covering:
A whirlwind history of SEO; the effect of Twitter, Facebook, and Google+ sharing on search; how to adapt content for social platforms such as YouTube and Slideshare
The Search Landscape in 2010 from Google to Bing. How we use the Internet, search market share, how search engines work and recent Google search improvements. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
A presentation covering:
A whirlwind history of SEO; the effect of Twitter, Facebook, and Google+ sharing on search; how to adapt content for social platforms such as YouTube and Slideshare
Manage your Social Media Content Easy Using BufferEdu Rojas
Social Media is a great way to connect and create relationship with your customer but with many users and businesses inside of it makes your brand irrelevant. One of the solution is to be consistent and communicate daily with your customer, but you don't have enough time to access all the social media network and create daily content. You just want to make your customer aware of your product without this daunting task you do everyday.
Let me Introduce Buffer.
You can manage all your Social Media network using Buffer. Schedule or publish your content the best time your follower will see it. Analyze your performance with it's impressive statistics and manage all your social media network in one platform. Buffer is your best tool to build your brand and business in Social Media.
Watch this tutorial presentation so you can learn more about Buffer.
Surviving Personalization with Bing and Google - SMX Advanced 2012Rhea Drysdale
My presentation from SMX Advanced 2012 on personalized search with Bing and Google. Get all of the session coverage at Outspoken Media: http://outspokenmedia.com/internet-marketing-conferences/smx-advanced-2012-liveblogging-schedule/
y Keynote Presentation from today at SMXL Milan 2019 - Loving Italy about entities and augmentation queries and question answer through building knowledge graphs.
Presentation from my March 2021 webinar hosted by Digimind. Google is still looking for keywords but which keywords? I discuss how to rank better on search engine queries using a deeper semantic meaning in your marketing copy. Also, methods to add content to your sites that’ll supercharge your organic traffic and engagement
Google Penalties: Beware of These Shady SEO TacticsOneupweb
In the Natural Search Arena, Google is the commissioner and the head referee. If you don’t play nice, Google will throw a flag.
In many cases, sites receive a Google Penalty for shady SEO practices that may have been performed years ago. That’s why we’ve created this guide to help you:
1.) Identify spam when you see it
2.) Clean it up
3.) Get out of Google’s penalty box (if you’re ever thrown in)
Visit our blog for more useful tips on Google Penalties and the SEO tactics that can get you in trouble: http://www.oneupweb.com/blog/google-penalties-beware-of-these-shady-seo-tactics/
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
Google's Hummingbird and the Entity Search RevolutionCyrus Shepard
Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can _ and should _ take advantage of this change.
Sharing with People & Building Relationships - Lakeside Church Social Media Workshop
Social Networking = SHARING
Social Media isn't technology and tools. It’s sharing with people, building relationships.
Social Media best practices build awareness, enlarge your network of friends, and increase visibility in search engines!
"Networking in Social Media" covered:
Social Networks
You’re Social Profile
Tools
Organizational Planning
Whether you want it or not, Negative SEO is more real today than ever before, although it has always been part of the picture since the day it became clear that external factors can influence a site's standing with the search engines. In the future, it is not going away for sure - this is my take on where it could go, as well as some history and present day analysis.
Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Grow...Everett Sizemore
Learn how to use JSON-LD script to place Schema.org markup into the HTML header area of your site. Also learn about defining and connecting your brand as an entity using open data sources like Wikipedia and WikiData.
Keyword Research requires knowing your audiences and tasks for each of them. It can include taxonomies, Ontologies, context terms and disambiguation and optimizing for a knowledge graph and finding related entities.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
Manage your Social Media Content Easy Using BufferEdu Rojas
Social Media is a great way to connect and create relationship with your customer but with many users and businesses inside of it makes your brand irrelevant. One of the solution is to be consistent and communicate daily with your customer, but you don't have enough time to access all the social media network and create daily content. You just want to make your customer aware of your product without this daunting task you do everyday.
Let me Introduce Buffer.
You can manage all your Social Media network using Buffer. Schedule or publish your content the best time your follower will see it. Analyze your performance with it's impressive statistics and manage all your social media network in one platform. Buffer is your best tool to build your brand and business in Social Media.
Watch this tutorial presentation so you can learn more about Buffer.
Surviving Personalization with Bing and Google - SMX Advanced 2012Rhea Drysdale
My presentation from SMX Advanced 2012 on personalized search with Bing and Google. Get all of the session coverage at Outspoken Media: http://outspokenmedia.com/internet-marketing-conferences/smx-advanced-2012-liveblogging-schedule/
y Keynote Presentation from today at SMXL Milan 2019 - Loving Italy about entities and augmentation queries and question answer through building knowledge graphs.
Presentation from my March 2021 webinar hosted by Digimind. Google is still looking for keywords but which keywords? I discuss how to rank better on search engine queries using a deeper semantic meaning in your marketing copy. Also, methods to add content to your sites that’ll supercharge your organic traffic and engagement
Google Penalties: Beware of These Shady SEO TacticsOneupweb
In the Natural Search Arena, Google is the commissioner and the head referee. If you don’t play nice, Google will throw a flag.
In many cases, sites receive a Google Penalty for shady SEO practices that may have been performed years ago. That’s why we’ve created this guide to help you:
1.) Identify spam when you see it
2.) Clean it up
3.) Get out of Google’s penalty box (if you’re ever thrown in)
Visit our blog for more useful tips on Google Penalties and the SEO tactics that can get you in trouble: http://www.oneupweb.com/blog/google-penalties-beware-of-these-shady-seo-tactics/
Online Visibility Worksheet for Social ProfilesYo! Yo! SEO
Online Visibility Worksheet for optimizing social media profiles and tracking profile information for a few of hundreds of profiles, including local business listings.
Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility at University of Phoenix.
Google's Hummingbird and the Entity Search RevolutionCyrus Shepard
Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can _ and should _ take advantage of this change.
Sharing with People & Building Relationships - Lakeside Church Social Media Workshop
Social Networking = SHARING
Social Media isn't technology and tools. It’s sharing with people, building relationships.
Social Media best practices build awareness, enlarge your network of friends, and increase visibility in search engines!
"Networking in Social Media" covered:
Social Networks
You’re Social Profile
Tools
Organizational Planning
Whether you want it or not, Negative SEO is more real today than ever before, although it has always been part of the picture since the day it became clear that external factors can influence a site's standing with the search engines. In the future, it is not going away for sure - this is my take on where it could go, as well as some history and present day analysis.
Defining & Mapping Your Brand for Google: A Slightly Technical Guide for Grow...Everett Sizemore
Learn how to use JSON-LD script to place Schema.org markup into the HTML header area of your site. Also learn about defining and connecting your brand as an entity using open data sources like Wikipedia and WikiData.
Keyword Research requires knowing your audiences and tasks for each of them. It can include taxonomies, Ontologies, context terms and disambiguation and optimizing for a knowledge graph and finding related entities.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
Windows 8 is the exciting new "cross-over" OS from Microsoft that runs on PCs as well as tablets. Windows Azure is Microsoft's broad, powerful cloud computing platform. There are all sorts of reasons to use them together as they are very complementary. In this presentation, I review the why and how of combining Windows 8 and the Cloud including several demonstrations.
Debugging and Tuning Mobile Web Sites with Modern Web BrowsersTroy Miles
Until recently, debugging a mobile web site was incredibly difficult. Luckily things things have changed. Now some desktop browsers not only contain remote debuggers, but have other features to monitor and improve performance and detect memory leaks.
Affordability is something that unites the companies that are into website design – they all claim to offer services that don’t burn a hole in your pocket. Interesting, isn’t it? Well, guess what, if anything, it’s ironical. Why, you may ask. Come on, how can every company offer services that don’t cost you much? Okay, they may, but can they maintain the same level of quality? More importantly, can they conform to the standards and still ask for low prices? Not always!
How to search the Internet, a guide to save time and effortPete S
A guide on how to conduct a search of the Internet, using a range of techniques to locate the information required. It might seem simple but this guide could save hours of research. Searching just got easier. From the Northampton Business Directory team.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. What we will cover today
How Google works and how that impacts search
Tricks, tips, and new ways of thinking about finding information for
advertising online
Finding statistics
6. Major Points
Spiders explore the internet through links
Spiders build lists of words and where the words are found on
websites
Search engines look through the index created by the spiders, not
the Internet
8. An Algorithmic Culture
Research has shown that many people equate relevancy in
search rankings with reliability.5
Google-conditioned expectation of simple search
14. Alternate search engines
Bielefeld Academic Search Engine
http://www.base-search.net/
Deep web business search
www.biznar.com
Curated results for students
www.sweetsearch.com
Carrot2 Clustering, federated search
http://search.carrot2.org/stable/sear
ch
Mamma metasearch
https://mamma.com/
Statistics http://www.statista.com/
Social media search
http://www.socialmention.com/
Blog directory/search
http://regator.com/
Search results with subject facets,
global focus
http://www.exalead.com/search/web
/
15. Advanced Google search functions
◦ https://www.google.com/advanced_search
◦ Custom time frame
◦ Quotation marks for exact phrases (ex. autism “gluten intolerance”)
◦ Minus symbol to omit words (ex. Salsa recipes –tomato)
◦ Site:
◦ Related:
◦ Filetype:
◦ Link:
16. Start at the source
USUAL SUSPECTS
Directories
Associations
Government sources
Online trade magazines
Library resources
Citation trails
GOOGLE TRICKS
Keyword search for topic and…
◦ “LibGuides”
◦ “database”
◦ “government”
◦ “association” or “organization”
◦ “directory”
Related:URL for similar sites
◦ Ex. Related:http://censusreporter.org/
Site:URL to search within a site
Link:URL for all linked sites
17. Words for your search
Glossary search
“another term for…”
Specialized vocabulary
◦ Geography
◦ Activity
◦ Expertise
◦ Outcome-based
Result versus question
Remove words
Google Trends
21. Tactics
1. Google search including “statistics”, “data,” or
“government”
2. Who cares to collect this?
3. General statistical source
22. Who cares to collect this?
Governments
Professional or trade associations
Special interest groups
Data collection agencies
Scholarly research articles
For Google, there are over 200 factors in the ranking algorithm3
Includes a judgement of quality according to PageRank, or the number of links to a website
Includes personalization, or results tailored to your previous search behaviors
Filter bubbles
Search Engine Optimization (SEO)
Tampers with the objectivity of search results
I'm hardly qualified to dash off authoritative articles on the theological bona fides of African critters. But one recent evening, I made $15 for writing tips on hard-disc data recovery, another $15 for telling people how to repair burnt carpet and $7.50 for teasing out the answer to that most pressing of questions: Is a giraffe sacred?
Dan Fletcher, Working for Demand Media: The Web's Biggest, Scariest Content Machine
Ready reference versus complex information problems
Alternate search engines
Specific types of information
US vs. international
Info Google isn’t designed to find or prefer
Use Evernote or other apps to track useful sources
Find other words by adding glossary to your search
Another term also produces other words
Geography – slang to skew to a certain place
Activity – terminology used by that community of participants
Expertise – high and low language, example heart attack versus myocardial infarction
Outcome – add words typically used in the result you want
Remove words – subtract words from what you are seeing in your results that you don’t want
Be aware of your own confirmation bias in your search terms.
People underestimate the value of what they do not know and overestimate the value of what they do know.7
New Google search results
Twitter hashtag monitoring
Media monitoring
Break down into three groups one for each technique
Practice – number of people with diabetes now compared to the past for different age ranges
