Organization / Workplace

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Occupation

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Advertising / Marketing / PR

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About

In basic terms, I'm a marketing professional, fully versed in both the potential, and the realities, of Internet marketing in general, and search marketing in particular. I spell out the solutions to all situations known, and those not yet detected, in the language of both the marketing department, and the IT department. I don't follow the common trends of the day, because you don't get ahead by following. I apply analysis of the client, their objectives, capabilities, and resources, against the market they operate in, their customers, and their competitors. Each campaign is unique, as even a second campaign for one client deals with a landscape changed by the earlier campaign. My t...