This seminar aims to provide information on using online marketing techniques to promote businesses. It discusses popular online marketing methods like search engine optimization, display advertising, email marketing, and social media strategies. Specific tactics covered include using email to enhance customer relationships, writing effective subject lines and calls to action, and leveraging popular social media sites and platforms. The presenter notes that social media has become a major part of how users access information and that return on investment for online marketing will be increasingly important to measure.

1. Seminar Goal
To provide you with information on
using online marketing techniques to
promote and advertise their business.
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2. What is “Internet Marketing”?
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3. Internet Marketing
Definition: Internet marketing refers to strategies
to promote your business online.
 It is important to remember that any Internet
marketing strategy should be part of your
overall marketing strategy.
 This includes online and traditional offline
marketing.
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4. Popular Methods of Online Marketing
1. Search Engine Optimization
2. Online Display advertising
3. Email Marketing
4. Social Media Strategies
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5. What is Online Display Advertising?
Definition: Online display advertising can be
defined as using the Internet as an
advertising medium (i.e. promotional
messages appear on other websites
and/or search engine results pages).
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8. What is e-mail Marketing?
E-mail marketing is a form of direct marketing which uses e-mail as a
means of communicating commercial or fundraising messages to an
audience. In its broadest sense, every e-mail sent to a potential or
current customer could be considered e-mail marketing. However, the
term is usually used to refer to:
 Sending e-mails with the purpose of enhancing the relationship of a
merchant with its current or previous customers and to encourage
customer loyalty and repeat business.
 Sending e-mails to a specific target audience with the purpose of
acquiring new customers.
 Adding advertisements to e-mails sent by other companies to their
customers.
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9. E-mail Tips & Techniques
1. Use a high impact subject line.
2. Make sure your web address appears
early. Provide a link to a relevant
landing page.
3. Identify the user’s pain quickly. Use a
classic problem/solution format.
4. Write with enthusiasm
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10. Social Media Marketing
Definition:
Social Media Marketing is an approach to
marketing your business by using electronic
social media to raise visibility and to promote
products and services.
Social media are primarily Internet and
mobile-based tools for sharing and
discussing information. They are a
collaborative way of using the web to
enhance creativity and knowledge exchange.
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11. Popular Sites
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12. Other Forms of Social Networking
 Blogging
A blog is a website (maintained by an individual or organization)
where people post entries of commentary, or other material such as
graphics or video.
 Web Syndication (RSS)
A form of syndication in which a section of a website is made
available for other sites to use.
 Social Bookmarking
Refers to saving web links to websites that you want to remember
and/or share with other people. You can save these bookmarks for
yourself, or share with others.
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13. The trends
Companies are implementing social media strategies
We non longer look for information, it finds us.
Explosion of things that use location (foursquare)
ROI will be measured, and it will matter
 The phenomenon
2 thirds of internet users visit social networking sites. The sector accounts for
over 10% of all internet time
 Facebook - 450 million users
 Twitter - approx 7 million users
 Youtube - 1 billion views per day (Oct 9th)
 LinkedIn – approx 50 million users
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14. Questions?
Bernard Charlebois
(613) 590-1111 ext 2025
www.virtuo.ca
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