Social media includes web and mobile technologies that enable interactive dialogue among individuals, communities and organizations. It allows for the creation and sharing of user-generated content. There are different types of social media platforms including collaborative projects, blogs, content communities, social networking sites, and virtual worlds. Companies are increasingly using social media for purposes like brand awareness, customer engagement, lead generation, recruiting, and research.

1. Definition Of Social Media
Social media includes web-based and mobile based technologies which
are used to turn communication into interactive dialogue among
organizations, communities, and individuals.
Andreas Kaplan and Michael Haenlein define social media as-
“A group of Internet-based applications that build on the ideological and
technological foundations of Web 2.0, and that allow the creation and
exchange of user-generated content”.
Social media is ubiquitously accessible, and enabled by scalable
communication techniques.
Purpose of Social media is to keep it up to date.

2. Classification of Social media
There are six different types of social media:
1)Collaborative projects (e.g., Wikipedia)
2) Blogs and micro-blogs (e.g., Twitter)
3) Content communities (e.g., YouTube)
4) Social networking sites (e.g., Facebook)
5) Virtual game worlds (e.g., World of Warcraft) and
6) Virtual social worlds (e.g. Second Life).

3. Classification of Social media continued.
The honeycomb framework defines how social media services focus
on some or all of seven functional building blocks-
a) Identity
b) Conversations
c) Sharing
d) Presence
e) Relationships
f) Reputation and
g) Groups

4. Most popular Social networking sites and their market share
According to ComScore, up to end of November 2011
Unique Visitors %
Facebook
17.8 % Twitter
4.2 % LinkedIn
4.6 % 55.1 %
Google+
6.6 %
MySpace
11.7 %
Others

5. Facebook
 Set-up a Brand page
 Acquire fans
 Engage them
 Sponsored Stories

6. Social Media Trends
Companies have found that social networking sites like Facebook and Twitter are great
ways to build their brand image. The major uses for businesses in social media are:
a) To create brand awareness
b) As an online reputation management tool
c) Engagement and Word of Mouth publicity
d) As a lead generation tool to intercept potential prospects
e) Research and CRM
f) Complaint redressal and Feedback
g) For recruiting
h) To learn about new technologies and competitors
i) Small businesses use extensively to promote & sell their products

7. Case Study 1- By Sanjiv Choudhary
Scope of case study-
To create brand awareness
As an online reputation management tool
Engagement and Word of Mouth publicity
As a lead generation tool to intercept potential prospects.
Kraft Foods Ltd.
An application developed for smart phone users- Covers:
Brick an mortar
Click an mortar
Social media
Mobile Internet
Analytics
Cloud Services
Based on the principles that govern the Social media marketing today i.e.
Co-creation
Sharing
Monetize

8. Case Study 2- By Sanjay D’Souza
Scope of case study-
For recruiting

9. Presented By –
Sanjay D’Souza

10. Social media has become the focus of not only our private lives, but our
careers as well. Websites like Face book, Twitter, YouTube and LinkedIn
have pretty much become a reflection of our daily lives.
Employers have noticed this too. Social media has become the number 1
source of potential employees and talents for employers and recruiting
companies to hire. It is cheap, fast, convenient and one of the best ways to
judge a person’s character.
In a survey carried out by Jobvite earlier this year, it was seen that 92% of
U.S. companies hire through social media websites, more so in websites
such as LinkedIn and Facebook.

14. Top Social Media Companies

17. Case Study 2- By Sanjay Prajapati
Scope of case study-
Small businesses use extensively
to promote & sell their products

25. Conclusion
The future of IT Industry and Marketing is SMAC.
As we know that to achieve a “high” you have party drug called smack, so is the
party drug for the IT Industry and Marketing also called SMAC. Because people
like to have a chilling experience, as they live in The ICE Age
Information
Communication
Entertainment
Individuals and Companies that recognize this fact and provide a chilling
experience i.e. the party drug called SMAC will achieve “the high” along with
their Target Group, and those who don’t- God save them.

27. Thank You. Please enjoy.