Swatch is a brand of affordable, colorful plastic watches known for fun, youthful designs. The document discusses Swatch's target audience of trendy young adults and proposes a marketing campaign featuring TV commercials and print ads. The TV ads would showcase Swatch's versatility in allowing users to reinvent and evolve their style daily. The print ads would feature interactive in-store kiosks letting customers design their own looks for a chance to be featured in future Swatch ads and win prizes.