This seminar aims to provide information on using online marketing techniques to promote businesses. It discusses popular online marketing methods like search engine optimization, online display advertising, email marketing, and social media strategies. The document then goes on to define and provide tips for these various digital marketing channels, emphasizing that online efforts should complement an overall marketing strategy.

1. Seminar Goal
To provide you with information on
using online marketing techniques to
promote and advertise their business.
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2. What is “Internet Marketing”?
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3. Internet Marketing
Definition: Internet marketing refers to strategies
to promote your business online.
 It is important to remember that any Internet
marketing strategy should be part of your
overall marketing strategy.
 This includes online and traditional offline
marketing.
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4. Popular Methods of Online Marketing
1. Search Engine Optimization
2. Online Display advertising
3. Email Marketing
4. Social Media Strategies
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5. Search Engine Optimisation (SEO)
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6. SEO tips
1. Keyword rich content
2. Relevant content
3. Use images to complement text
4. As many external links as possible (links pointing to you)
5. Connected to Social media.
6. Always drive traffic to your website
7. Well organized and simple
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8. What is Online Display Advertising?
Definition: Online display advertising can be
defined as using the Internet as an
advertising medium (i.e. promotional
messages appear on other websites
and/or search engine results pages).
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9. Cornwall Standard Freeholder
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10. LocalOttawa.com
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14. Facebook Advertising
•Location
•Age
•Sex
•Keywords (appear in your users profile)
•Education
•Workplace
•Relationship status
•Relationship interests
•Languages
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15. What is e-mail Marketing?
E-mail marketing is a form of direct marketing which uses e-mail as a
means of communicating commercial or fundraising messages to an
audience. In its broadest sense, every e-mail sent to a potential or
current customer could be considered e-mail marketing. However, the
term is usually used to refer to:
 Sending e-mails with the purpose of enhancing the relationship of a
merchant with its current or previous customers and to encourage
customer loyalty and repeat business.
 Sending e-mails to a specific target audience with the purpose of
acquiring new customers.
 Adding advertisements to e-mails sent by other companies to their
customers.
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16. What is e-mail Marketing?
Benefits
• Highly Targeted: dynamic, personalized content
• Immediate: shorter lead times
• Test and Refine: ensuring optimal results through continues
improvement.
• Measurable: effectiveness of campaigns (ROI).Greater insight
into customer behavior.
• Reach: unlimited distribution globally, infinitely scalable
• Better conversion rates: seamless – uninterrupted process
from prospect to customer in a matter of clicks.
• Cost effective: fast acting, flexible focused campaigns equals
maximum return on investment.
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17. E-mail Tips & Techniques
1. Use a high impact subject line.
2. Make sure your web address appears
early. Provide a link to a relevant
landing page.
3. Identify the user’s pain quickly. Use a
classic problem/solution format.
4. Write with enthusiasm
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18. Social Media Marketing
Definition:
Social Media Marketing is an approach to
marketing your business by using electronic
social media to raise visibility and to promote
products and services.
Social media are primarily Internet and
mobile-based tools for sharing and
discussing information. They are a
collaborative way of using the web to
enhance creativity and knowledge exchange.
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19. Popular Sites
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20. Other Forms of Social Networking
 Blogging
A blog is a website (maintained by an individual or organization)
where people post entries of commentary, or other material such as
graphics or video.
 Web Syndication (RSS)
A form of syndication in which a section of a website is made
available for other sites to use.
 Social Bookmarking
Refers to saving web links to websites that you want to remember
and/or share with other people. You can save these bookmarks for
yourself, or share with others.
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21. • The phenomenon
• Half of Canadians are on Social Networks (17 million)
• 50% of online Canadians visit once per week
• 40% visit every day
• 35% say their time spent has increased
• 86% of 18-34 year old
• 66% of 35-54 are on
• 40% of 55 plus as well
• 37% of women visit every day (24% of men)
• The trends
Companies are implementing social media strategies
We non longer look for information, it finds us.
Explosion of things that use location (foursquare)
ROI will be measured, and it will matter
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22. www.businessenterprisecentre.ca
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23. Questions?
Bernard Charlebois
(613) 720-0248
Bern.charlebois@gmail.com
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