Online marketing is a powerful tool for businesses to build their brand, connect with consumers, and acquire new customers. Consumers now perform many activities online that they used to do offline, so businesses need an online strategy to reach them. Social media is one of the most popular online activities, with people engaging daily on platforms like Facebook and Twitter. Social media marketing is relatively cheap compared to traditional marketing and allows businesses to better track results and build relationships over time. The online advertising market in India is growing rapidly as internet usage increases, but still represents a small fraction of the global online advertising market.

1. An Overview of online marketing

2. Why Go Online?
Internet as One of Life's Fundamental
Resources
Online Media is a Powerful tool for
Building your Brand
Connecting to Consumers
Acquiring New Customers
24/7/365
Update Information Quickly
Improve Communication

3. What Consumers Do Online
Internet users report performing a wide variety of activities when they
are online. In some cases, these online activities replace the tasks they
used to do offline.
This is what your potential customers are doing online.
Are you reaching them?

4. Consumers Socialize Online
Social networking is one of the most popular activities online. For some consumers, posting
updates to their social media profiles has become part of their daily routines.
People are engaging on social
media.

5. What is Social Media?
“ Social media is the utilization of online tools to help people share ideas, interesting
content, thoughts, opinions, photos, videos, reviews, purchases, experiences
”

6. Traditional v. Social Media Marketing
Traditional Marketing New Marketing
Expensive (Money) Relatively Cheap (Free in most
cases)
Not easily Tracked Measureable
Short Lived Campaigns Relationships are built
Casting a Wide Net More focused on your target
market
More lag time between Better Conversions
conversions
1. Significant expansion of traditional media channels with greatly reduced reach.
2. Increased $$ to reach same % of market with same # of impressions.
3. Decreased # of potential audiences(youth, women, executives) accessible via
traditional media.
So you need a Digital Marketing Strategy

7. Social Media Categories
Social media is never referred or limited to Facebook only. We can classify
social media in to at least six different categories:
• 1. Collaborative Projects. (Wikipedia)
• 2. Blogs And Micro blogs. (Twitter)
• 3. Content Communities. (Youtube,Vimeo,Metacafe)
• 4. Social Networking Sites. (Facebook, Twitter, Linkedin)
• 5. Virtual Game Worlds. (World Of Warcraft)
• 6. Virtual Social Worlds. (Second Life)

8. Social Media Impacts Your Business
• Social networks are the #1 activity on the internet.
• 93% of social media users believe a brand should have a presence on networks.
• 85% of social media users believe a brand should not just post information, but
should interact with customers.
• 76% of consumers use a combination of search and Social Media as their first step
(research) before making a purchase.
• 70% of consumers consult reviews or ratings before purchasing.
• 50% of blog readers say they find blogs useful for purchase information.
• 58% consider “a person like me” the most trusted source about a company.
• 49% made a purchase decision based on a recommendation from a Social Media
site.
Social aggregation is becoming the preferred method of learning about products
and companies.
8

9. How Can Social Media Help You?
• Expand and extend marketing campaigns
• Improve customer service
• Protect your brand and image
• Solicit feedback from network & public
• Build relationships with employees, influencers, clients & prospects
• Grow your network and sphere of influence
• Establish yourself as an expert
• Generate more sales!
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10. Internet Advertising is increasing in India??
The country currently has about 100
million Internet users, and the number
will increase to 300 million by 2014.
The online advertising market in India is
only worth $200 million of the $80 billion
global market.
Google Search is used by 65 million ,
YouTube by 23 million, Google+ by 3
million Indian internet users.