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Political factors
 Government stability/instability
 Corruption level
 Tax policies
 Freedom of press
 Government regulation and deregulation
 Special tariffs
 Political action committees
 Government involvement in trade unions and agreements
 Competition regulation
 Voter participation rates
 Amount of government protests
 Defense expenditures
 Level of government subsidies
 Bilateral relationships
 Import-export regulation/resctrictions
 Trade control
 Lobbying activities
 Size of government budgets
Economic factors
 Growth rate
 Interest rate
 Inflation rate
 Exchange rate
 Availability of credit
 Level of disposible income
 Propensity of people to spend
 Federal government budget deficits
 Gross domestic product trend
 Unemployment trend
 Stock market trends
 Price fluctuations
Social factors
 Population size and growth rate
 Birth rates
 Death rates
 Number of mariages
 Number of divorces
 Immigration and emigration rates
 Life expectancy rates
 Age distribution
 Wealth distribution
 Social classes
 Per capita income
 Family size and structure
 Lifestyles
 Health consciousness
 Average disposable income
 Attitude towards government
 Attitude towards work
 Buying habits
 Ethical concerns
 Cultural norms and values
 Sex roles and distribution
 Religion and beliefs
 Racial equality
 Use of birth control
 Education level
 Minorities
 Crime levels
 Attitudes towards saving
 Attitude towards investing
 Attitudes towards retirement
 Attitudes towards leisure time
 Attitudes towards product quality
 Attitudes towards customer service
 Attitudes towards foreign people
Technological factors
 Technology incentives
 Automation
 R&D activity
 Technological change
 Access to new technology
 Level of innovation
 Technological awareness
 Internet infrastructure
 Communication infrastructure
 Life cycle of technology
Environmental factors
 Weather
 Climate
 Environmental policies
 Climate change
 Pressures from NGO’s
 Natural disasters
 Air and water pollution
 Recycling standards
 Attitudes towards green products
 Support for renewable energy
Legal factors
 Discrimination laws
 Antitrust laws
 Employment laws
 Consumer protection laws
 Copyright and patent laws
 Health and safety laws
 Education laws
 Consumer protection laws
 Data protection laws

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PESTEL factors .docx

  • 1. Political factors  Government stability/instability  Corruption level  Tax policies  Freedom of press  Government regulation and deregulation  Special tariffs  Political action committees  Government involvement in trade unions and agreements  Competition regulation  Voter participation rates  Amount of government protests  Defense expenditures  Level of government subsidies  Bilateral relationships  Import-export regulation/resctrictions  Trade control  Lobbying activities  Size of government budgets Economic factors  Growth rate  Interest rate  Inflation rate  Exchange rate  Availability of credit  Level of disposible income  Propensity of people to spend  Federal government budget deficits  Gross domestic product trend  Unemployment trend  Stock market trends  Price fluctuations Social factors  Population size and growth rate  Birth rates  Death rates  Number of mariages  Number of divorces  Immigration and emigration rates  Life expectancy rates  Age distribution  Wealth distribution  Social classes  Per capita income  Family size and structure  Lifestyles  Health consciousness  Average disposable income  Attitude towards government  Attitude towards work  Buying habits  Ethical concerns  Cultural norms and values  Sex roles and distribution
  • 2.  Religion and beliefs  Racial equality  Use of birth control  Education level  Minorities  Crime levels  Attitudes towards saving  Attitude towards investing  Attitudes towards retirement  Attitudes towards leisure time  Attitudes towards product quality  Attitudes towards customer service  Attitudes towards foreign people Technological factors  Technology incentives  Automation  R&D activity  Technological change  Access to new technology  Level of innovation  Technological awareness  Internet infrastructure  Communication infrastructure  Life cycle of technology Environmental factors  Weather  Climate  Environmental policies  Climate change  Pressures from NGO’s  Natural disasters  Air and water pollution  Recycling standards  Attitudes towards green products  Support for renewable energy Legal factors  Discrimination laws  Antitrust laws  Employment laws  Consumer protection laws  Copyright and patent laws  Health and safety laws  Education laws  Consumer protection laws  Data protection laws