Copernica TFM&A Presentation - Peronalise and prosper Send the right message, to the right person, at the right time.

1. PERSONALISE
&
PROSPER

2. pk.vaish@copernica.com
www.copernica.com
@copernicauk
walter.vanderscheer@copernica.com
www.copernica.com
@wvanderscheer

4. COPERNICA
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Multi-channel Marketing Automation Software
3500 users across many industry sectors
300 partners across Europe
Largest marketing automation software provider in Europe

5. HAVE WE COME SO FAR?
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Highly targeted
To someone known
About something relevant

6. HAVE WE COME SO FAR?

7. HAVE WE COME SO FAR?
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Anticipated
Personal
Important
Valuable
Looked forward to!

8. Spray & Pray
IS NOT AN ACCEPTABLE STRATEGY

9. WHY IS RELEVANCE IMPORTANT?

10. WHY IRRELEVANCE IS A PROBLEM
Reasons why people unsubscribe from emails
Source: Copernica Email Summit 2013

11. UNDERSTAND YOUR CUSTOMER LIFECYCLE

12. LEAD SCORING

13. FIRST THINGS FIRST…
Get your metrics right:
‘Marketing needs to make a measurable
impact on revenue growth’

14. Case Study:
MAN UTD SOCCER SCHOOLS
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MUSS operated by Nike as part of the long
term merchandising agreement with MUFC
Nike uses MUSS to promote the MUFC brand
globally through football experiences
Reaching hundreds of thousands of children and
parents in every part of the world

15. Case Study:
MAN UTD SOCCER SCHOOLS
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International audience
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High order value
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Long customer lifecycle
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Complicated buying process
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High abandonment rates
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Huge administration overhead

16. Data =
Personalise

17. CREATING PROFILES:
What do we know?

18. CREATING PROFILES:
What could we know?

19. CAPTURE DATA
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Parents or Guardian details
Child details – name, age, gender, medical details
Person transacting
Products viewed / booked
Payment options
Deposits and balance payments

20. TRANSLATE DATA INTO
Personalised Content
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Offers
Incentives
Calls-to-action
Images
Links
Recommendations
Landing pages
RELEVANT CAMPAIGNS HAVE…
&
30% HIGHER
OPEN RATES
50% HIGHER
CLICK THROUGH RATES

21. ENGAGE AND NURTURE EVERY
Prospect and Customer
Highly personalised newsletters
Relevant offer emails
Brochure requests
Stepped cart abandonment emails
Triggered thank you and cancellation emails
Chase up payments
Sell extras
Pre-stay emails
Review your experience

22. EMAIL EXAMPLE
Promotional
Offers
Image specific
Temp based

23. AUTOMATED EMAILS

24. The Result…
• Open rate 8%
• Conversion rate tripled
• Reduced costs

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Automation is the key
Use the data to trigger these campaigns
Sends one to one emails at the right time
Gives you more time to focus on the things that matter
I haven’t got time!

26. RECAP….
The most complete marketing software for automated campaigns with
email, webpages, SMS, Social Media, opinion gathering and print.
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One platform for multi-channel campaigns
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User-friendly interface
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Data management tools
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Elaborate campaign statistics and testing options
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Links to external systems (SOAP)

27. HOW MUCH DOES
It Cost?
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Single user license only £160 per month
Volume based email bundles
Free for the first three months
Free training support
Advanced certification program

28. THANK YOU….
pk.vaish@copernica.com
www.copernica.com
@copernicauk
walter.vanderscheer@copernica.com
www.copernica.com
@wvanderscheer

29. Any questions?
VISIT US AT STAND
C10!