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Email Design Tips for the Modern Marketer

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See real life examples of how marketers are designing emails to captivate readers and encourage action.
In this webinar, you’ll learn how to:
• Effectively organize content to maximize the reader experience.
• Successfully use imagery to tell better stories.
• Create call to action buttons that drive conversions.

Published in: Business
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Email Design Tips for the Modern Marketer

  1. 1. Email Design Tips for the Modern Marketer September 29, 2016
  2. 2. Presented by…. Chris Scavo Digital Marketing Strategist Vivian Swertinski Sr. Digital Marketing Strategist
  3. 3. Webinar Agenda
  4. 4. Be your brand All the time!
  5. 5. What we like!
  6. 6. What we love!
  7. 7. Organized presentation of content
  8. 8. Texas Medical Association Revamps Continued Medical Education (CME) Program
  9. 9. Goals for the CME Program  Increase awareness and interest in CME courses  Grow course registration  Generate measureable increase in revenue
  10. 10.  Create Compelling Content  Follow Through to Conversion
  11. 11. # 1 - Create Compelling Content
  12. 12. Opportunity for improvement Single Email Program
  13. 13. Non Openers Register ed Clicked on a Course 2nd Chance to Join a Class Course Specific Email Purchase Confirmation
  14. 14. Preference Management
  15. 15. Creative Event Promotion
  16. 16. Tiered pricing promotion
  17. 17. NIRSA, Leaders in Collegiate Recreation
  18. 18. Short and sweet newsletter
  19. 19. Transition Slide
  20. 20. Questions? Stay in touch! experts@informz.c om

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