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Advanced Email Marketing Strategies for Affiliates


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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: We will dive deep into advanced segmentation, landing page strategies for best lead opt-in conversion, and tested strategies affiliates can use to employ email marketing automation in their business.

Published in: Business
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Advanced Email Marketing Strategies for Affiliates

  1. 1. Advanced Email Marketing Strategies for Affiliates. Taylor Barr Affiliate Summit East 2017.
  2. 2. List Building Data & Segmentation Email Marketing Campaigns Marketing Automation Going Beyond the static Email Marketing Advice. What you will take away from this session: • Ways to improve email opt-in rates you can start using immediately. • Segmentation advice (our affiliates are using) to reduce unsubscribes and increase sales from your lists. • Compelling email marketing campaign styles that you can adopt. • A foundation for email marketing automation.
  3. 3. List Building
  4. 4. Distribution channels for list building – YouTube & Video Reassurance (5- 10seconds) Branding/Logo (7 seconds) Content (3-6 minutes) Recap/Problem Solution + CTA (10-30 Seconds long) EmailOpt-In Structure of videos that produce high opt-in rates:
  5. 5. Distribution channels for list building #2: Webinars, Facebook, and co-marketing: • Aligning partner webinars. • Promoting webinar to other publisher’s email list. • Using recorded webinar for evergreen or upgrade content Email Opt-In Content Promotions Custom Audience Segmentation Engagement Webinar Lead Generation. Structuring Facebook Ads for optimal webinar promotion:
  6. 6. Let’s talk about lead magnets and opt-in pathways… Old way… Older way…
  7. 7. Relevance Placement Expectation
  8. 8. Relevance Placement Expectation • To the overall context of the website. • To the pages that visitors have landed on (entrance paths) • To ”time on site” sections. • Modal popups: • Slide-ins: • Topbar/HelloBar • Exit Intents • Headline • Sub/Bylines • Copy: Personal vs. Rigid • Call to Action • Form Fields • Lead Magnet/Payload • Privacy Policy • “What happens next?"
  9. 9. What is the secret to increasing opt-in rates for your list? A/B Test everything.
  10. 10. Opt-in companion tools for increase conversions. OptinChat (FREE) – Javascript snippet that fires on a page, that looks like a chat but is a series of questions to users (users can optin from the chat box).
  11. 11. Opt-in companion tools to increase conversions. FOMO Proof: Recently opted-in messages to boost social proof and fear of missing out.
  12. 12. Data & Segmentation
  13. 13. An average email list degrades about 23% every year. Why?
  14. 14. *Optinmove, 2016
  15. 15. Advanced Segmentation How do you segment a list with just an email address and first name? Behavioral Segmentation: • Tie pre-subscription data (visited landing pages, heatmap data, etc.) to subscriber records (custom fields). • Ask questions in your email campaigns or autoresponders. • Write relevant copy and urge your subscribers to click on links within emails to drive sub- interests (and then use automation to move them between campaigns).
  16. 16. Email campaigns that convert.
  17. 17. 5 Types of Email Campaigns that convert. Q&A or Objection handling Make the Ask Reward all types: New, Loyalty, abandoned. Upselling & Bundling Longtail Storytelling/Soap Opera Sequence.
  18. 18. What is the best timing Sequence for your campaigns? There is no one-size fits all. Behavioral Data + Timing = WIN.
  19. 19. Marketing Automation
  20. 20. Best Practices for Email Marketing Automation •Map your lead flow! •Validate Digital behaviors with human behaviors. •Nurture is Non-Linear •There is no conclusion to automation: Data, strategy and more testing.
  21. 21. Thank You! GetResponse_Taylor Let’s Chat! Booth #2007