Learn how to ensure your marketing strategy is aligned with you Sales organization. Multi-channel campaign management, social marketing, Sales collaboration, customer segmentation and campaign analytics are all critical success factors for an efficient and effective marketing strategy, supporting quality lead generation and optimized ROI.

1. Is your
Marketing in
sync with your
Sales?

2. The marketing landscape has changed
Customers are
57%through the buying
process before they
engage1
78%of CMOs say that
marketing’s influence
on corporate strategy
is greater today3
82%of CMOs feel
underprepared for the
data explosion2
1Source: http://www.executiveboard.com/exbd/sales-service/challenger/new-decision-timeline/index.page
2Sounse: http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/
3 Source: ‘B2B CMOs Must Evolve Or Move On”, Forrester Research

3. Delivering amazing marketing experiences
Customer Experience
Engaging
Multichannel
Personal
Proactive
Business Impact
Channel performance
Pipeline contribution
Conversion rate
Marketing ROI
Brand
Experience

4. What’s top of mind for marketing leaders
Build brand
Engage 1 to 1
Demonstrate
impact

5. Companies that leverage MRM
effectively will save more than
of their annual marketing budgets1
Gartner
Build
brand
Deliver consistent,
compelling experience
across touch points
Align branding and plan
across internal and external
resources
Collaborate with sales to
deliver a seamless customer
experience
15%
1Source: http://searchcrm.techtarget.com/news/1368587/Gartner-Now-is-
the-time-to-buy-marketing-resource-management-MRM-software

6. Engage
one-to-one
Organizations that nurture their leads
experience a lift in
lead generation ROI over those
organizations that do not.1
MarketingSherpa
Personalize engagement via
targeted, multi-stage
campaigns
Deliver targeted, relevant
content at the right time
Connect across channels –
email, digital, social, SMS
and traditional
45%
1Source: http://www.marketingsherpa.com/data/public/reports/special-
reports/SR-A-Tactical-Approach-to-Content-Marketing.pdf

7. Demonstrate
impact
of CMOs say that their
leadership team now judges marketing
successes and failures faster by using
online systems and dashboards.1
Forrester Research
Manage marketing
operations across internal
and external teams
Understand marketing ROI
and impact on pipeline &
revenue
Optimize marketing mix
across segment, channel
and campaign
76%
1 “B2B CMOs Must Evolve Or Move On”, Forrester Research

9. Microsoft Customer Engagement Solutions
Personalized | Proactive | Predictive
Intelligent Customer
Engagement

12. Budgeting
Plan and manage marketing budget and spend
across channels
Marketing calendar
Align teams and plan around an integrated calendar
for increased transparency and collaboration
Marketing workflow
Integrate extended marketing teams with
automated processes and approvals
Digital asset management
Centrally manage digital assets with a powerful
repository tied to campaigns and calendar

13. Campaign design
Easily manage campaigns with drag & drop across
email, digital, social, SMS & traditional channels
Personalized engagement
Deliver one-to-one engagement with segmentation
& targeting based on behavior & demographics
Email and SMS marketing
Easily design, test & launch contextual, personalized
email and SMS marketing campaigns
Governance
Audited double opt-in, custom privacy policies,
flexible subscription centers and email governance
to optimize customer experience

14. Lead scoring
Determine sales-ready leads with flexible scoring based
on behavior, demographics and time
Nurture campaigns
Foster prospect interest with multistage, trigger based
nurture campaigns
Multiple scoring models
Accommodate lead generation strategies and lead
scoring models by product, segment, and campaigns
Lead imports
Enable leads from multiple sources with APIs for import
from external lists

16. Marketing visibility
Empower sales teams with visibility into marketing
calendar at individual contact and activity level
Targeting input
Allow sales to provide input into campaign
targeting
Marketing alerts
Subscribe to alerts about customer behavior as part
of an integrated campaign flow
Sales enablement
Enable sales to initiate requests for campaigns and
assets with closed loop workflow and project
management

18. Social sentiment
Analyze sentiment with easy-to-read charts on the
home page
Social amplification
Amplify campaign reach by posting directly to
Facebook or Twitter
Collaboration
Collaborate across internal & external teams with
Yammer, Skype and Lync
Social curation
Curate social messages to ensure compliance with
brand standards

20. Reporting
View campaign performance, financials & resource
management with 120+ out-of-the-box reports
Rich analytics
Analyze in-depth campaign performance &
marketing impact with drill-down analytics
Role-based dashboards
Role-based preconfigured dashboards customizable
with natural language search reports
Complete enterprise view
Embedded PowerBI reports and analytics from
sources including Dynamics CRM and any oData
source

22. SMS inbound messaging
Market smarter by integrating SMS marketing in your
multichannel campaigns. Create inbound SMS campaigns
with SMS keywords to get SMS opt-ins.
Database building for opt-in and opt-out
Maintain a database of opt-in and opt-out preferences.
SMS outbound messaging
Send promotional SMS messages to opted-in contacts.
Track SMS campaign performance.
Email marketing enhancements
Engage customers with personalized multichannel
campaigns. Create emails and toggle between WYIWYG
and generated HTML. Use the media library directly from
the HTML code.
Email marketing deliverability
Send high volume email with email deliverability, fault
tolerance, logging and auditing services.

23. Sales & Marketing
Collaboration
Break down silos with
“outside-in” view of
marketing
True
Multichannel
Marketing across email,
digital, social, SMS,
events, and traditional
Why Microsoft Dynamics Marketing
Integrated
Marketing
Single cloud for end-to-
end marketing planning,
execution and analytics
Operational
Excellence
Budgets, financials, plans,
projects, campaigns,
programs, assets,
vendors, workflows and
approvals